5 departments such as the Ministry of Culture and Tourism and the Ministry of Public Security!Standardize the script killing, the dense room escape

After experiencing a wave of brutal growth in recent years, the "script killing", which has exploded in recent years, gradually entered the road of compliance.

In recent years, the script and entertainment operating venues represented by script killing and the escape of the secret room escape have developed rapidly. While promoting the needs of young groups, especially college students to entrepreneurship and employment, enrich the supply of cultural supply, and meet the needs of the people's cultural and entertainment consumption, they have also appeared. Bad content such as violence and spirituality, as well as the hidden dangers of fire safety.

On June 27, the Ministry of Culture and Tourism, the Ministry of Public Security, the Ministry of Housing and Urban -Rural Development, the Ministry of Emergency Management, and the General Administration of Market Supervision jointly issued the "Notice on Strengthening the Management of Script and Entertainment Operation Places" (hereinafter referred to as the "Notice"), For the first time, new formats such as script killing, secret room escape and other script entertainment operating venues are included nationwide.

The "script kill" industry embarked on the road of compliance

The "Notice" states that strict content management, adhere to positive guidance and strengthen supervision, establish a self -examination system, and conduct self -examination of the script script, performance, scenes, props, clothing, etc. With the continuous strengthening of supervision, compliance operations are the general trend.

In recent years, on -site organizational consumers, represented by "script killing" and "dense room escape", have developed the rapid development of script entertainment operating venues where the role is completed by the role. Bad content and safety hazards.

In order to strengthen the management of script entertainment operations and promote the healthy and orderly development of the industry, the "Notice" uniformly incorporates the new business formats of offline script and dense room escape as a new format for script entertainment operations. Adapt to the supervision mode of the characteristics of the new business, clarify the red line of the bottom line, strengthen the supervision and coordinated supervision during the matter, and the specific content includes four aspects:

The first is to clarify the scope of the operating venue of script entertainment as "script entertainment activities" and implement notification filing; the second is to strengthen the main responsibility of the script entertainment operating venue, clarify content management, minor protection, safety production, integrity and law -abiding operations, industry self -discipline, self -discipline of the industry The three aspects are required; the third is to clarify the supervision responsibilities of relevant departments, establish a coordinated supervision mechanism, and form a joint supervision force; the fourth is to set up a policy transition period to allow script entertainment operations to use one -year policy transition period, carry out self -examination and self -correction to achieve compliance compliance Management.

The script entertainment venue shall be registered according to law

The content of the script needs to be recorded

Specifically, the "Notice" pointed out that the scope of business will be clarified. The venue of the script entertainment shall register and receive a business license to the market supervision department at or above the county level at or above the county level. The business scope is registered as "script entertainment activities".

At the same time, informal filing is implemented. The script entertainment operating venue shall be the name of the script script, the author, the introduction, the scope of the age of the script, the scope of the age of the script, and the scope of age of the scope of the script. Level culture and tourism administrative department for record. If the new script script, or the story background of the script script, the main content of the story, and other contents such as substantive changes, the above -mentioned information reporting department of the script script should be recorded within 30 natural days from the date of use. The Ministry of Culture and Tourism is responsible for formulating the guidelines for the filing of script and entertainment.

Government departments include the list of script scripts used in venues and venues in a regulatory perspective by notifying the filing. The filing platform will be officially opened in the near future.

Strict management in the content of the script, adhere to positive guidance and strengthen supervision. The first is to adhere to the correct orientation, require the use of the script script that is healthy and positive, and encourage the places to use the script script that promotes the main theme and spread positive energy. , Props, clothing, etc. conduct self -examination of content; third, the content red line is drawn out, script and entertainment activities in script entertainment operations shall not include the "Protection Law of the People's Republic of China", "Regulations on the Management of Entertainment Places", "Business Performance Management Regulations 》 Such laws and regulations prohibited.

In addition to the cold and summer vacation on holidays

The script kills, the secret escape must not receive the minor

The "Notice" also puts forward relevant requirements for strengthening the protection of minors. The script script used in script entertainment operations shall be set up to indicate the scope of age; if the setting scene is not suitable for minors, it shall be prompted in a significant position and shall not allow minors to enter.

The place where script entertainment operates should take measures to prevent minors from being obsessed with. Except for national statutory holidays, rest days, and winter and summer vacations, script entertainment operating venues shall not provide script entertainment activities to minors.

It is understood that in April of this year, the five ministries and commissions drafted the "Notice on Regulating the Operations of Scripts and Entertainment (Draft for Opinions)" and publicly solicited opinions from the society. In the public solicitation of opinions, the public's demands for the protection of minors' physical and mental health are strongly reflected. The "Notice" announced this time takes measures such as appropriate aging prompts and limited time to strengthen the protection of minors.

Strengthen the responsibility of the main body of production safety

The place of "script kill" must not be located in the residential building

In addition, the "Notice" requires that the script entertainment operating venues should fulfill the responsibility of the main body of production safety. The venues of the script entertainment shall not be located in the residential building and the ground floor of the building (excluding the ground floor) and other places. Strictly implement the requirements of fire safety, and normalize the self -awareness, self -examination, and self -reform of fire risks.

Strengthen integrity and law -abiding operations. The venues of the script entertainment shall be clearly marked and honestly operated, and there must be illegal activities such as false propaganda, price fraud, and the use of unfair format clauses to infringe the legitimate rights and interests of consumers. Strengthen industry self -discipline. Industry associations shall formulate industry specifications, guide member units to strengthen content self -examination and employment training, and safeguard the legitimate rights and interests of the industry.

The five ministries and commissions clarify the division of responsibilities, establish a coordinated mechanism, and form a joint supervision force. Cultural and tourism administrative departments in various places shall build collaborative supervision mechanisms with public security organs, housing and urban and rural construction departments, market supervision departments, fire rescue agencies, etc., establish work mechanisms such as information notification, clue transfer, and joint law enforcement to form a working pattern of universal management and co -management management. Essence

It is worth noting that from the date of issuance of the above -mentioned "Notice" to June 30, 2023, the policy transition period. During the transition period, self -examination and self -correction should be carried out by the script entertainment operation site: first, the scope of operation is adjusted to "script entertainment activities" according to law; the other is to establish a content self -examination mechanism to conduct self -examination and evaluation of the script script, which does not meet the requirements of the requirements. Third, the formalities are performed to the cultural and tourism administrative departments; the fourth is in accordance with laws and regulations such as the "Safety Production Law of the People's Republic of China" and "Fire Fighting Law of the People's Republic of China" and other laws and regulations such as the "Fire Risk Guide in the Fire Room Escape Places (Trial) "Guidelines for Fire Risk Inspection (Trial)" and other documents such as the "Back Room Escape Place" and other documents are required to conduct self -examination and rectification.

"Script Kill" market size exceeds 20 billion

30 % of the student group

It is reported that immersive scripts, also known as "script killing", are a new type of cultural and creative products with the script as the core. The rules of the game of "script killing" are that players first choose the characters, read the characters corresponding to the script, collect the clues and find the hidden "real murderer" in the game. From the perspective of theme classification, the theme of the script can include brain -burning reasoning, happy comedy, urban emotion, science fiction brain hole, and so on.

Due to the advantages of the immersive script industry with the advantages of strong experience, interaction, and social attributes, it has become an emerging offline entertainment industry that is popular with young consumers. According to the "2021 physical script killing consumer insights" released by Meituan, as of the end of 2020, the national immersive script related physical stores have exceeded 30,000, and the industry market size is 11.74 billion yuan. It is estimated that the industry market size will reach 170.2 in 2021 100 million yuan, 23.89 billion yuan in 2022.

In the post -epidemic era, it was not satisfied with the game experience of online speaking interaction. Consumers began to transfer to offline, and the script killing physical stores ushered in a peak. According to the platform data and market research from 2020-2021, Meituan Leisure and Entertainment Business is estimated that the size of the Chinese physical script market will reach 15.42 billion yuan in 2021, and the size of consumer is expected to reach 9.41 million.

The "Report" shows that 58%of the script killing consumer households are female users, and more than 70%of users are young people who like logical reasoning, role -playing and fresh experience under 30 years old. Among them, the student group accounts for about 28%.

The Intellectual Property Research Center of Zhongnan University of Economics and Law pointed out that at present, the immersive script industry has shown three major development trends: First, the industry's market size continues to grow. The second is to be an emerging cultural consumption form. The immersive script is driving the spray development of the new business model and related industries. The content creation side has begun to join the IP parties such as network texts and games. Film and television and long video companies have entered the game to produce online variety shows. Some amusement parks and scenic spots have also tried to adopt the "script+" model to seek new income growth points.

It is worth mentioning that the cultural and tourism administrative departments of Shanghai, Liaoning and other places first incorporate the barn script into supervision. On March 1st, the "Interim Provisions on the Management of the Contents of the Milk of the Hryage Room" (hereinafter referred to as the "Interim Provisions") was officially implemented. Shanghai became the first city in the country to officially kill the dense room script into management. The "Interim Provisions" clearly states that the operating units shall prompts before the secret room script killing activities that are not suitable for minors participating, and shall not allow minors to enter. The operating unit shall register the self -examination of the self -examination of the self -examination from the District Culture and Tourism Bureau within 30 days from the date of the script.

Many listed companies have "script killing"

Under the wave of script killing, many listed companies are rushing to lay out. Among them, Mango Super Media entered the script killing early in the morning, sitting on IP and content advantages, occupying the head status to lead the development of the industry. In April 2021, he opened the first script killing store in Changsha, and successively logged in to Shanghai, Chengdu and other places to expand its business to offline. On November 12 last year, its brand "Mcity" was officially launched in Mango Plaza, Xuhui District. It is the first immersive game experience hall derived from the two variety IPs of Mango TV "Star Detective" and "Big Room Escape". The building area of ​​the venue store is 5,000 square meters, and there are 6 floors in the pavilion. It is the largest immersive entertainment experience place in Shanghai.

The first securities stated that the popular variety shows of Mango TV helped the circle, and the explanatory IP continued to empower. The content of the script is rich in content, online resource linkage online stores. The business of offline stores is hot, and it is expected to continue to expand in the future. The content end and the operating end are two -way to set the benchmark for industry demonstration. It is expected that the mango TV to enter the script killing can give full play to the integration of head enterprises.

In March, Hengxin Oriental stated on the interactive platform that the company continued to pay attention to the script killing and the secret room industry, and prepared to use its own VR and creative capabilities to empower the industry. At present, the company has developed the original VR+script kill content product "Lost Dynasties", which explores the best combination of such offline formats and VR through the polishing of original script and homemade VR scenes, and has completed the signing of the contract with channel partners. Put into trial operation. On March 14, the new country pulse stated on the investor interactive platform that the company's script killing business has been implemented in Nanjing, Shanghai, Hangzhou, Yancheng, Fuzhou, Lianyungang, etc. through multiple channels. Iteration optimization.

On January 17, Wanda Film stated on the investor interactive platform that the current cooperation between Wanda Film and the script killing of Tianyu will start cooperation from some of the aaters of the company, and then gradually expand the scope of cooperation according to the specific situation. The company will actively explore the application of technologies such as VR and AR in the film industry.

In addition, the script killing platform "Reasoning Master" has obtained tens of millions of A round of financing from NetEase Group, and Uze Capital is an exclusive financial adviser to financing this round of financing. This round of financing will be used for script research and development, marketing investment, investment team recruitment, and online platform iteration. At the same time, Netease Group will empower the reasoning masters of reasoning through games, media and other resources, build a closed loop of the industrial chain, and explore the integration method of different content formats.

Source: China Fund News

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