VIP sparrows were exposed to "people to go to the building" and the spokesperson for "people go to the building" responded to: the brand will urge the brand

Author:21st Century Economic report Time:2022.06.27

21st Century Business Herald Reporter Wang Wei Beijing report

"Online sparring" is a form of emerging education relying on Internet technology, especially in art education. Generally, the sparring teacher guides students' instruments to learn and corrected students in time through the Internet. Compared with offline real -life sparring, it saves manpower and time costs. The VIP sparring, as the header of the track, was just acquired by Xiaoyin Cafe Group in April this year, intending to create a global music carrier, but a few days ago, it was involved in the storm of arrears of wages and zero courses. Many parents said that they left the teacher before they finished their purchases. Facing the situation of people going to the building, the prepaid costs did not know how to recover. At the same time, Lang Lang, a former VIP spokesperson spokesperson, was also questioned, and as a shareholder of VIP sparring, Xiaoyin Cafe Group also posted that the enterprise is currently in the rescue of self -rescue.

VIP spokesman Lang Lang, the former spokesperson, was questioned

"Online sparring" is a form of emerging education relying on Internet technology, especially in art education. Generally, the sparring teacher guides students' instruments to learn and corrected students in time through the Internet. Compared with offline real -life sparring, it saves manpower and time costs.

Because of online advantages and experience, this track has attracted the attention of many top institutions and investors. In November 2018, as the leading enterprise in the industry, VIP sparring developed by Shanghai Miake Technology Co., Ltd. was led by Tiger Global Fund, Tencent, Lanxin Asia, Jinshajiang Venture Capital, Lan Chi Venture Capital, etc. The $ 150 million round C financing records the historical financing record of domestic quality education. At the same time, the pianist Lang Lang was invited to endorse it.

In April of this year, Xiaoyin Cafe Group completed the acquisition of VIP sparring and became a wholly -owned shareholder of VIP sparring, which was intended to create "global music carriers". Public information shows that Xiaoyin Cafe Group was founded in 2015, mainly providing music counseling services for children 4 to 12 years old. The store is concentrated in Shanghai and Guangzhou. In 2019, Shanghai Youth Industrial (Group) Co., Ltd. (Group) Co., Ltd. (referred to as "Shangqing Group"), a subordinate of Shanghai Jiushi (Group) Co., Ltd. (referred to as "Jiushi Group"). Li Ai, founder and CEO of Xiaoyin Cafe Group, said that after completing the acquisition, on the one hand, Xiaoyin Cafe Group will try to explore the implementation of "music art+" to promote the deep integration of the music art industry and technology, tourism, sports and other industries to further expand further expansion The development space of the music industry, further activating the music and art market, and strive to use a enterprise to drive an industry; on the other hand, this acquisition is also a typical case of big and stronger enterprises in the Shanghai Government's empowerment of enterprises in the area.

However, after completing the acquisition, Xiaoyin coffee has repeatedly received much attention because of the notification parents' "curriculum is about to be cleared" and "dragging the wages of the teacher". , Xiaoyin Coffee posted a "Letter to Parents and Teachers of Little Sound Coffee and Teachers" on its public account, claiming that due to the impact of the epidemic affected funds and difficulty in operating, and the current resumption of work from superiors, it cannot be carried out normally. Business Activity. According to reports, small sound coffee has stopped offline classes and did not insist on opening line classes. The rumors of part -time teachers of the institution can be traced back to March this year.

Many parents began to be on Weibo on Weibo Lang Lang, asking Lang Lang to give a statement, and some parents asked the relevant departments to intervene to find out the operation and arrears of VIP sparring.

VIP sparring has stated that the company involved in Lang Lang expressed his self -rescue company

On June 26, the 21st Century Business Herald interviewed Li Ning, the person in charge of Lang Lang's project. Mr. Li Ning said, "Recently, we have also paid attention to

The acquisition of VIP sparring small sound coffee exposed in the Internet arrears and difficult refunds. In fact, Mr. Lang Lang is no longer the spokesperson for VIP sparring, and VIP sparring has lifted his endorsement relationship with Mr. Lang Lang. "

Aiming at Parents on Weibo on Weibo, Li Ning said that he deeply understood the dilemma facing the teachers, and Lang Lang was able to appreciate the eager mood of the parents as his father and the former piano child. Although there is no endorsement between Lang Lang and Xiaoyin Cafe, and Lang Lang is also known after VIP sparring has been acquired by Xiao Yin Cafe Group, but in any case, since he was a spokesperson for VIP sparring I hope everyone's problems can be properly resolved.

On June 13, Xiaoyin Coffee formulated a "bailout plan" in "A letter from the parents and teachers of the little sound coffee". Course teachers' rewards are paid first in a discount, and the remaining parts are paid in installments; 2. Teachers who participate in the bailout plan will formulate installment payment plans for their historical compensation, and in order After the plan is carried out, the courses will be gradually restored in batches; 4. The detailed plan of the plan will be announced on June 17, 2022. "As of press time, no detailed plan has been announced.

"At present, under the influence of multiple factors, the small sound coffee has indeed encountered funding difficulties.A letter from a teacher admits that on the one hand, due to the uncontrollable external environment, the prediction of the environmental changes in the internal environment, the current funds are tight and difficult to operate; on the other hand, in responseWhen the higher -level competent authority allowed the resumption of work, the small sound coffee could not carry out business activities normally."For this reason, we are also actively striving for time financing, asking for help, trying to raise all methods to raise funds, and do our best to let Xiaoyin coffee continue to operate steadily." Li Ai said.The 21st Century Business Herald reporter recently contacted the relevant person in charge of VIP sparring, and the phone has not been able to connect.

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