In the 36 days when Beijing paused, we kept 24 stores and all employees

Although there are 9 stores closed temporarily

, there are no closures in 24 stores

No employees lost any employees, we survived together

Lifting Panpan Spicy Spicy is a new type of spicy spicy chain brand in Beijing. As the first pure Chengdu Malace Spicy in Beijing without hemp sauce, the new development has developed quickly. Last year, 24 continuously opened in Beijing.

But the good times did not last long. From the end of last year, it has been affected by several waves of epidemic. In the past month, Beijing has been suspended from the dangers. For restaurants that have paid more attention to the food in the past, operations have become more difficult.

In the most difficult period, Sun Liang, the person in charge of the operation of the spicy hot, took the store manager to actively start self -rescue: open up takeaway, develop new packages, live group purchase, and gradually transfer sales from offline to online Essence The online live broadcast has achieved very good results. Sun Liang took the store manager to keep all 24 shops, hundreds of employees, and one of them did not lose.

On June 6th, Beijing Hall Food was released. Under the requirements of 70%of the current, stores in the business districts such as Shuangjing and Youth Road have gradually risen, and the first day has increased by 30%. Some stores even have to line up.

In the past few days, Sun Liang was busy. All 24 stores were ready to restart the business and needed to do it quickly. They survived, and, under the blessing of new online sales channels opened up, they would be better than before.

The following is Sun Liang's self -description:

My name is Sun Liang, responsible for the operation of all direct -operated stores in the Beijing area in the new scale Panpan, which is in charge. From the suspension of hall food on May 1, to the restoration of the food in most areas on June 6. In the case of 24 chain stores in Beijing, we will be rescued through live broadcasts and decreased in some closed stores and people. It was very difficult but also gained.

1

At the end of June 2021, our brand's first store in Beijing opened. At that time, Beijing had just experienced a round of epidemic. The business was not very good at opening. After a month, I felt that the business of catering gradually returned to normal.

The spicy spicy scalding is popular from the Sichuan -Chongqing area. It has no soup base in its plate, which itself is more suitable for eating. We also pay attention to the creation of the food experience. The decorative materials, dipping water, and most ingredients in the store are shipped from Chengdu. Like Sichuan -Chongqing's knife peppers, there is no supplier in Beijing. We have attracted many young people after opening.

By the beginning of this year, we had 24 stores in Beijing. In January of this year, affected by the sudden epidemic in Beijing at that time, Fangshan's store had to be temporarily shut down due to epidemic prevention. After two months of reopening, another round of outbreak broke out in April, in MayIt was shut down for another month. This shop is the most affected this year. In fact, Fangshan Store usually flows more than 20,000 yuan a day. After this year, the average flow of water is about 1,000 yuan per day.

Before banning the food, the shop business in the shopping mall was affected very much. For example, the business shop in Hezhenghui used to have a good business. It was more than 30,000 a day, and it sold more than 400 yuan a day after the epidemic. Later, there was a diagnosis case nearby, and the store was shut down, including the employee dormitory over there was in the controlled area. Later, the store made live broadcast alone, and he could sell three or four thousand yuan a day, at least earning the salary of employees.

In the intermittent epidemic, this time we have the greatest influence. After May 1st, we shut down a total of 9 shops, and 15 can ensure the normal operation of the store and kitchen. At that time, in order to facilitate the management and ensure the safety of the personnel, some of our shopkeepers and the store manager of our family also moved to the employee dormitory and went to open the store on time every day.

2

Under such business conditions, the employee income of the store will be greatly affected. At the weekly operating meeting, the manager reported the operating conditions of each store, and when talking, everyone felt very anxious. Most of the shop chiefs are about 30 years old, and many of them are old and small. Their income is linked to performance, and the business is not good. If they can't get bonuses, their life pressure is too great. I am also myself. I have to pay more than 10,000 mortgages a month, and the child's tuition will be more than 3,000 a month.

Even if some stores shut down, the overall operating cost will not decrease. The smaller the rental rent in Beijing, the more expensive the cost of our stores. The cost of rent, personnel, and dishes in our small shops adds up. The cost of a store a month is about 200,000. Moreover, the increase in logistics costs during the epidemic and affected the logistics time. We also rented the cold storage to ensure the storage of the dishes, and the cost was even increased.

During this period, the company was very anxious. Since the emergence of the epidemic in Beijing, the performance of the store's food has fallen terrible. In addition, nine stores have been forced to shut down because of the risk of the epidemic. I thought that I tried it on the live broadcast of Douyin, communicated online with customers, and sold the products.

3

In fact, after the Spring Festival this year, we tried to make some promotion in Douyin. At that time, we had not made live broadcasts by ourselves, but we only went to some online group purchase packages and accumulated some popularity.

During that period, we summarized some problems that arise or packaged. The biggest difficulty was product quality. Like green leaf vegetables, packaged in the box for half an hour, the taste is very affected, and the meat has been put for a long time. In April, according to the previous experience, we adjusted the final dishes that were selected, selected more disabled vegetables, made a few packages that were more adaptable to take advantage, and were ready to be launched during live broadcast.

We made the first live broadcast pilot at the Youth Road Store. The two store managers were very young, outgoing, and more suitable for live broadcast forms. Many shop owners were not very suitable at first. They needed to answer the audience questions in a timely manner. We also introduced products. We invited friends who were anchors to train them. At the beginning, everyone lived in a store, corrected and learned each other, and immediately went to the analysis after the broadcast. Everyone used to adapt quickly. Later, a store was broadcast live, and each store manager could broadcast at least one day.

In the initial live broadcast, there were only a dozen audience. We first sent the information of the live broadcast and discount package to the previous veteran group to drain. The popularity quickly rose. The repurchase rate of the old customers was very high. There were many new customers nearby. The best live broadcast a week sold nearly 20,000. The store near the residential building is better. Because no one is in the office, there is no turnover because no one is in the office.

We set a low profits of the package, and we also made vouchers that can be used after opening the food. Mainly, I can try to turn the goods as much as possible and earn a salary of employees. During the epidemic period, everyone's income is reduced. We also give our customers to customers not to lose money.

4

Beijing has resumed allex from June 6th. Although in order to prevent and control the epidemic, the store restricted 70%, but the business of various stores has improved. There are still many people. In particular, stores in the malls increased by 30%compared to previous people, and some stores even line up.

In the past two days, there are also many customers who come to eat Douyin package and vouchers. On the 5th, we just did a live broadcast, and sold a total of more than 80,000 yuan online. In the past two days, a single store can be sold for about 34,000.

Because these two days of food suddenly recovered, our 24 stores could open normally. There were a lot of work to do it at once, and the live broadcast had to be suspended for a few days. We made an appointment with the disinfecting company to completely eliminate the disinfecting and cleaning of the store. There are several stores to eliminate the schedules late. We have not opened the door to welcome guests for the time being.

I was busy in the later period, and we planned to continue to do live broadcast. Study a set of normal live broadcast solutions. This experience also verified the feasibility of this road. Compared with before, another new camp has another new camp. Close point.

There are not many customers near the office building, and many companies are still working at home. There are also stores near the campus. One is that there are no one who returns all personnel. The other is the college entrance examination. There are not many people, but the overall is much better than last month. The epidemic has improved, and the restoration of food is still very encouraging for us. I feel more optimistic. After mid -year, each store should be able to return to normal.

This month of more than a month is not easy for our small shop. Although 9 stores are temporarily closed, there are no closures in 24 stores.Lost any employee.We ensure the food and accommodation of employees throughout the process, even if we cannot go to work, we will also send some pocket money.The epidemic has indeed brought difficulties to SMEs, but if the personnel lose, it will be greater difficulty when reopening. We are very fortunate that in such a predicament, companies and employees survive together.

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