Classics commented: Calibrating the direction of the forward, online anchors will have a larger "stage"

Core point: Mr. Zifang, a commentator of China Economic Network, believes that the "Specification" is introduced properly. Those who want to work in online anchors have to be optimistic. There are "thresholds" in this industry. What should be done and what should not be done, they have already written clearly. It is always fantasizing that "walking the door" is not good. It is honest and honest to do things.

No rules no standards. Recently, the State Administration of Radio and Television and the Ministry of Culture and Tourism jointly issued the "Specifications for the Behavior of the Internet anchor" (hereinafter referred to as the "Specifications"). According to the outstanding problems in the behavior of online anchors, the network anchor was in the positive and negative aspects, respectively. Provide behavioral specifications and requirements that should be complied with in the process of providing network performances and audiovisual programs.

There are drama in the workshop, and the plan cannot keep up with changes. In the 1980s, not many people expected that township and townships would "emerge"; a few years ago, few people had bet the live broadcast economy in the future. It is the so -called "no ×× era, only ×× of the times", and township enterprises have benefited from the environment of reform and opening up, while the live broadcast economy depends on the rapid development of the Internet industry. Today, through the webcast, we can see the colorful life of Chinese people. From dance, cooking, calligraphy, to fitness, tourism, language learning, and even e -sports, many ordinary people have found a new stage in life.

Then show it -live broadcast to help farmers, let local agricultural products sell well nationwide; learn online to allow knowledge to cross thousands of mountains and rivers; share daily life, so that life skills are convenient for you and me ... Come and convenient, it has also created a large number of jobs, which has spawned new occupations such as live salesperson and Internet marketers. According to statistics, my country's Internet marketing practitioners have exceeded 10 million, and relevant institutions have grown rapidly. In 2020, my country's live broadcasting e -commerce market size reached 961 billion yuan, and 2.2%of the head anchors created nearly 80%of the shareholding share.

However, the live broadcast was on fire, the anchor became popular, and there were many people who moved "crooked thoughts". Some anchors attracted attention with vulgar and porn content, and preached the luxurious life with Doufu Hyuna; some anchors did not report their income truthfully and did not fulfill their tax obligations in accordance with the law; ) Corresponding qualifications, but under the professional banner "confusing audiovisual" ... It should be seen that from the live broadcast content with a low style to the network anchor that has a good professional literacy, it not only affects the "more upper floor" of the live broadcast economy, but also impacts the impact. The bottom line of public order and customs has adverse impacts to netizens, especially young netizens.

The development of new things, sometimes going through "barbaric growth". This seems to be growing, but "barbaric" often becomes a "stumbling block" that continues to grow. For webcasting, it is necessary to build well, use it well, and manage it, so that the positive energy it contains can be stimulated to the greatest extent. From this perspective, the "Specifications" introduced properly. Those who want to work in online anchors have to be optimistic. There are "thresholds" in this industry. What should be done and what should not be done, they have already written clearly. It is always fantasizing that "walking the door" is not good. It is honest and honest to do things.

It may be a few more words, pursuing traffic in the live broadcast economy does not mean that it must be entertaining. Traffic is important, but it is more critical to clarify the "traffic logic" of the live broadcast economy. In fact, while people "buy it and buy it", they are also eager to open up their horizons and increase their knowledge in the live broadcast. Recently, whether "" Compendium of Materia Medica "and" Bilingual Live and Bringing goods ", whether" "Compendium of Materia Medica" and "bilingual live broadcast" have seen another possibility of live broadcast: in addition to buying clothes and cosmetics, we can also fitness and learn; in addition to haha ​​laughing, interactive, interactive Praise can also be brutal and civilized.

The specifications can be more popular. Calibrating the direction of the forward, enhancing professional level, and strengthening industry self -discipline, online anchors will get a larger "stage". (Mr. Zifang, Chinese Economic Network)

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