One yuan ice cream disappeared completely?Where did a yuan ice cream go?Why are ice cream more and more expensive?

It's the hottest time for the annual again. Whenever this season, a cool popsicle or ice cream undoubtedly become the most popular thing for everyone. Remember that a red bean ice was five cents when he was a child. money. However, just recently, I went to see the popsicles but found that a yuan of ice cream has long been seen. The five yuan of ice cream is already cheap. There are more than a dozen pieces of ice cream. Why are the ice cream more and more expensive? Where is the one -dollar ice cream?

1. One yuan ice cream has completely disappeared?

According to Yangguang.com, this summer, there are more and more stalks about ice cream and ice cream. I brushed a sense of existence fiercely. In the freehand and convenience store's freezer, the ice cream of three or five yuan is already basic configuration. There are more and more ice cream with more than ten dollars, and the ice cream of 1 yuan is almost "stealth".

In the convenience bee door, the peak season of ice cream starts from May each year. This year, there are about 150 SKUs in the ice cream in the bee store. This number is gradually growing every year. According to the statistics of convenience bees, the ice cream in the store is available from 3 yuan to 20 yuan, but the best ice cream is at the price zone of 8 yuan to 12 yuan.

A person in an ice cream industry recalled, "About 2019, it is found that more and more high -end ice cream is found, and the price is expensive. Suddenly I feel that eating a Hagan Dazs is nothing." Das is the ceiling of ice cream and ice cream, so eating Hagens Das is given a significance beyond consumption. However, after 2019, a series of domestic innovative ice cream brands have been unprecedented. In terms of raw materials and prices, it has continuously pushed out new and set off a new wave of ice cream.

A ice cream dealer from Shijiazhuang told Yangguang.com that the earliest change in the ice cream industry was around 2014. "When everyone sells five cents and a piece of two dollars, the Northeast large board will sell and distribute ice cream in the country. I took a lesson and sold three pieces and five pieces. " According to its introduction, the Northeast Large Board was opened for another approach. In the small newspaper pavilion, a number of small freezers were put in the small smoke hotel. At that time, the profits of ice cream dealers at that time were only a dozen points, which made the Northeast large board fire suddenly.

Coincidentally, a reporter from the "Law Weekend" visited and found that the proportion of high -priced ice cream on the market was also higher. Taking a chain convenience store as an example, there are 42 ice cream on the price list. The cheapest ice cream is 3 yuan, only one, 5 to 4.5 yuan, and the remaining ice cream is above 5 yuan, 10 yuan There are 20 models above.

Not only first -tier cities such as Beijing and Shanghai, but also reports from Henan Media Mengye News · Oriental News said that 1 yuan ice cream is difficult to see, generally rising 1 yuan, and ice cream around 5 yuan is the best. In Jiajia convenience stores on the southeast road of Zhengzhou City, it can be seen that only 4 ice creams such as old popsicles and pudding are only about 1 yuan. Most of them are about 5 yuan. More than 10 yuan.

Summary media reports from all over the country found that the cheap ice cream of about one yuan is basically only common in the Northeast region, and ice cream rising in other regions is almost normal.

Second, why is ice cream more and more expensive?

To be honest, the price of the current ice cream is getting more and more expensive, and many people will be surprised. After all, in the memory of most people, it is normal for a popsicle to cost a few dollars a dollar. However, the current situation is just like a netizen. The ridiculous "I dare not take Qiao Lez before, but now I dare to take Qiao Lez", because the average price of about five dollars in Qiao Lez has been relatively cheap in the market. Under the leadership of net red ice cream, the price of ice cream has become more and more normal. Why will ice cream get more and more expensive? What should we think of this?

First of all, the price increase of ice cream is often led by multiple factors. Speaking of the price increase of ice cream, no matter which convenience store owner you ask, you can basically hear the expressions of various "bitter tears". In fact, we will find out the reports of various media and the research on the upstream and downstream of the industry. The so -called so -called The price increase of ice cream is actually caused by the common results of various factors:

First, the manufacturing cost of ice cream rose sharply. The main manufacturing costs of the current ice cream are composed of several ingredients such as milk, cream, and sugar. However, with the development of the market, the prices of upstream supply chains have risen unprecedentedly in these years. Statistics show that from 2008 to 2020, the cost of raw materials such as milk and cream required for ice cream production rose by about 80%. Although these rising costs are not reflected in the downstream consumer market in a short time, with the movement of time, the rising cost to the downstream consumer terminal will be the inevitable result, so the price increase of ice cream will become the event of the increase in the price of ice cream. What is inevitable.

The second is that the high -priced and low -priced phenomenon of the ice cream market is very significant. In fact, although the current price increase of ice cream is relatively obvious, it is actually not that there is no low -cost ice cream existence. In the store rent and other costs, the profit of a high -priced ice cream of a net red is equivalent to 3 to 4 cheap ice cream and even more. Because ice cream is a kind of instant consumer product, when you go to a convenience store to buy ice cream, you will often choose according to the variety in the store. Because the phenomenon of your favorite varieties is actually rare, the owners of convenience stores tend to buy buying. It is more common to improve the level of higher -priced ice cream to improve its profits level. Third, the consumer price of the ice cream market is not high. The goods such as ice cream are a product with relatively small consumption elasticity in economics. This is because when everyone eats ice cream in summer, it is often a state of consumption just in that scene. Therefore The taste is delicious or not, the price factors are not many of the leading factors of everyone, so many shop owners also use this consumption psychology to promote the further improvement of their own profits by buying more high -priced ice cream.

Therefore, under the common guidance of various factors, high -priced ice cream has gradually become the mainstream of the market, which is actually the core reason why ice cream price increases.

Secondly, where is the one -dollar ice cream? Although high -priced ice cream gradually becomes a mainstream in the market, is it completely disappeared by one yuan ice cream? It is also not good. According to the report of "Finance and Economics" weekly, in some non -chain small convenience stores and small supermarkets in Beijing, one yuan ice cream can still be found. Simply, most of them are products with simple production process and single raw materials, such as Illi popsicles, Mengniu pudding, etc., and most of them are popsicles. Compared with other products with complex processes, the raw materials of popsicle products are simple, mainly water and sugar, and the corresponding costs are also low.

According to media reports, the cost of this kind of ice cream is actually between 0.2-0.3 yuan, plus other costs, in fact, if only the profit level of these one yuan ice cream itself is not low, but because of this type of ice cream The value of absolute profits is low. Although the profit margin is not low, it is often not as good as the profit of a high -priced ice cream.

In fact, the problem is not only because of the sales side, but also the market problem. For most manufacturers, the cheap one -dollar ice cream is often a "losing money and drinking". In this case, the manufacturer The production momentum of one yuan ice cream is also low. If it is not a benchmark product for some classic manufacturers, manufacturers will have great possibilities to abandon production.

Therefore, one yuan ice cream is not without, but from manufacturers to stores, they are lacking in their interests, which may be the biggest problem of low -cost ice cream.

Third, what should I think of the future of the ice cream market? We have observed that there have been more and more cross -border ice cream in recent times. Not only are the Forbidden City Cultural and Creative ice cream that became popular last year. In mid -May this year, the whole milk fat ice cream launched by Moutai and Mengniu -Maotai wine flavor ice cream Hengkong was born and set off a wave on social platforms. Recently, Hengshun Group is also launching its own fragrant vinegar cross -border ice cream. It can be seen that ice cream has almost become a super explosive product in the market. As long as cross -border making ice cream has almost become the norm.

However, from the perspective of the long -term development of the ice cream market, ice cream is likely to face economic spiny wheel effects. This is relatively easy to increase the price of ice cream, but it is very difficult to reduce the price. The price increase of ice cream is likely to continue. For the current major ice cream companies, how to find a degree in the market for price increases to form a differentiated competitive advantage that is its own, which may be the most need to solve the problem that major ice cream manufacturers need to solve.

This year, the ice cream has increased again. What kind of ice cream would you buy? How much is a ice cream, do you think you can accept it?

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