Guizhou Qingjiu New Products yesterday that Guiyang launched a hoof disease and stabilized the national market

On June 25, Guizhou Qingjiu Guiyang's listing conference was grandly held, opening up the national prelude. At the press conference, the five merchants jointly signed a cooperation agreement with Guizhou Qingjiu Sales Co., Ltd. and Guizhou Hengjiu Boyuan Wine Co., Ltd.

"Drinking a glass of green wine, making friends", "long -lasting feelings, or green wine" advertisements have been popular, and they are well -known in the north and south of the river, witnessing the glory of Guizhou green wine.

In 1955, several large brewing workshops in Qingxi area created Qingxi Winery through public -private partnerships and converted into state -owned enterprises in 1956. Early products include "Qingxi Daqu", "Spring Wine", "Golden Sakura Daqu", etc., and have been rated as Guizhou famous wine many times. In 1997, the "Green Wine" series of products was successfully launched. In 2000, Qingjiu carried out the reform of the property rights system and established the "Guizhou Qingjiu Group Co., Ltd.". In 2007, the "Dongzang Green Wine brewing process" was rated as the second batch of intangible cultural heritage of Guizhou Province by the Guizhou Provincial Government. After years of development, the sales of green wine once reached a scale of more than 1 billion yuan, becoming the first large tax households in Qiandongnan Prefecture. In 2012, the tax payment was 150 million yuan. After a period of vulgarity, green wine ushered in the "holding hands" with Jiangsu Zhennshi Company.

In January 2022, the new product of Qingjiu was successfully listed, which was widely recognized by consumers. Green wine recruitment of management, marketing, promotion, and planning talents of liquor head enterprises and famous wine companies, forming a marketing iron army, innovating and creating a "co -construction, sharing" model, attracting 30 major businesses in the industry to join green wine development. In the first half of this year, Guizhou Green Winery Co., Ltd. realized its main business income of 120 million yuan.

At present, green wine is fully preparing for the expansion of the sauce in September, investing in more than 1 billion yuan for technical reform, and strengthening workers' skills training. After the technical reform, it will reach nearly 12,000 tons of Kunsha sauce. At the same time, it has increased its efforts in the market's market, invested 800 million yuan to focus on national airports, high -speed rail, CCTV advertisements, and held more than 10 conferences in Foshan, Kaili, Zhenyuan, Jianhe, etc. Essence

Guizhou Qingjiu Products Guiyang Listing Conference is a milestone of Guizhou Qingjiu Nationalization Strategy, and it is an important step in the rise of the Guizhou green wine brand. The real years are listed on the market of the glory of the national color and the rhyme of Fanghua, practice the strategy of the "old wine", adhere to the "respect for a cup of real wine" product proposition, adhere to the "big Qukun sand wine, zero addition, full year, enough years "The three major standards allow consumers to choose a bottle of wine with the simplest standards.

Correspondent Jiang Chunjian Wei Jingsong

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Editor: Wu Guozhen

Coordinating: Yang Yongyong

Edit: Guo Xiaoxu

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