How much can farmers earn in New Oriental 6 yuan?Industry insiders: The gross profit is not high mainly depending on the profit -making sales

Red Star News reporter ｜ Chen Yifan Pan Junwen

Intern ｜ Yang Yun

Edit ｜ Pan Li

Recently, the "Oriental Selection" under New Oriental was out of the circle due to bilingual live broadcast, and the live broadcast room increased by 10 million yuan a week. At the same time, the questions about its selection are also coming.

Oriental selection has been put on a 6 yuan/root of fresh corn in the live broadcast room, which is questioned that the price is too high, but the anchor Dong Yuhui said "Valley is a farmer", which made many netizens say that they were crying, and they expressed their willingness to be for this. Talk to pay.

How much money can farmers make in the new Oriental corn of 6 yuan? Red Star reporters interviewed agricultural e -commerce, professor of agricultural economics, and supply chain experts. It was found that the gross profit of fresh corn is not high, and it mainly relies on the "thin profit -making" model. However, due to the improvement of corn varieties, coupled with the changes in the industrial chain and the sales channels of e -commerce, farmers' income can be increased by 20%to 30%compared with the previous.

Fresh corn vs ordinary corn

Low planting costs, high income, large price difference

Public information shows that fresh corn is different from ordinary corn. It refers to the picking of fresh fruit ears during milk cooked, and corn that is directly consumed and processed with ears or grains, mainly including sweet corn, glutinous corn, etc. The content must meet certain standard requirements. Fresh corn is rich in nutrition, rich in anthocyanins, trace elements, and various amino acids.

The planting area of ​​domestic fresh corn is mainly distributed in the three northeast provinces, Beijing -Tianjin -Hebei, Gansu, Jiangsu and Zhejiang, Sichuan, Chongqing, Guizhou, Yunnan, Guangxi, and Guangdong.

There are many types of fresh corn. The categories are divided into white glutinous corn, golden yellow glutinous corn, colorful glutinous corn, sweet corn, sweet and glutinous corn, etc., and each category has different varieties. Taking golden glutinous corn as an example, there are types of reclamation, Boss Nuo 9, and Jin Nuo 262.

Fresh corn price difference is large. The reporter found on an e -commerce platform and found that according to incomplete statistics, it is also a fresh -eaten corn with a minimum price of 4.6 yuan per kilogram and a maximum of 21.5 yuan per kilogram. The price floats between 1.15 yuan and 5.375 yuan.

It is also golden glutinous corn, which is affected by factors such as production and seeds. The offer on the e -commerce platform is 12.9 yuan /kg, 16.33 yuan/kg and 29.93 yuan/kg. According to reporters, the average price of golden glutinous corn is on average. 3.22 yuan to 7.48 yuan.

Red Star journalists found through interviews with academia and industry that everyone's consensus is that compared with ordinary corn, planting fresh food corn can bring more benefits to farmers.

First, the cost of planting fresh corn is lower than ordinary corn. The master's paper "Analysis and Study on the Factors of the Development of Fresh Corn Industry" by Shandong Agricultural University of Agricultural University pointed out that planting fresh glutinous corn is 8.5%lower than that of ordinary corn in total planting costs, 61%of acres of efficiency, and increasing income acres of acres. It reaches 254.5 yuan, and its economic benefits are obvious.

The research report of the BeeData Data Platform shows that the production cycle of fresh corn is short, from sowing to mature, the growth period is 70 days to 85 days. The price of corn is influenced by seasonal supply and is fluctuating. After processing, the value of fresh corn is more than 1 times, the value of the vacuum packaging can be added 2-3 times, and the value of the gift can be added 3-5 times after the gift installation. The economic interests of the processing enterprise are extremely significant.

A professor of agricultural economics in a key university said that taking Jilin Province as an example, the corn planted by farmers used to be used for feed, adjusting agricultural structure, and increasing fresh food corn and special corn. The added value of the product, thereby increasing farmers' income.

Tian Zhiguo, a senior agronomist at the Chinese Academy of Agricultural Sciences and the Institute of Crafts Science, said in an interview with the Beijing Business Daily in 2020 that farmers can earn 500-800 yuan for fresh corn to grow one acre of land, 300-500 yuan higher than the income of ordinary corn. In addition, on some e -commerce platforms, the price of high -quality fresh corn can reach 5 yuan.

The emergence of e -commerce channels has indeed driven the sales of agricultural products. According to data from the Ministry of Commerce, in 2021, the retail sales of agricultural products were 422.1 billion yuan, a growth rate of 2.8%; rural network retail sales of 2.05 trillion yuan, an increase of 11.3%over the previous year, and the growth rate accelerated by 2.4 percentage points.

Corn sales industry chain

E -commerce makes the supply chain more and more efficient

However, does it help farmers to increase their income through the publicity and sale of e -commerce? How much is the increase in the pockets of farmers?

Red Star News reporters learned that first from corn planting to circulation and listing, there are also links in the middle of picking, processing, acquisition, packaging, transportation, promotion and sales. Essence

A professor of agricultural economics of a key university said that the current online sales of fresh corn are mainly through the agricultural mechanism of agriculture, that is, the enterprise signs an order with the farmers or cooperatives, and requires farmers to plant corn in accordance with the standards of the enterprise. Fast frozen sales for secondary sales.

Moriya farmers who sell agricultural products on Douyin live broadcast of Agricultural products told Red Star Journalists that they are the secondary sales end and mainly buy products from the acquirer. "Our sales plus human resources, the total operating cost accounts for 30 %. "The staff said that their gross profit margin was about 20%." The profits from farmers' production side, buyers to our sales side are not high, and agricultural products are not so high, and they can only rely on small profits to sell. "The staff said that the advantage of e -commerce with goods is mainly" helping to increase the value of farmers' land use. " Morion also sells fresh food of Jilin. Due to the improvement of corn varieties, coupled with the changes in industrial chain and the sales channels of e -commerce, farmers' income can be increased by 20%to 30%compared to before.

Huang Gang, president of Nongte Group and experts in logistics supply chain, said that after corn matures, professional picking, initial processing, grading sorting product control, deep processing, etc., and then entering the sales and logistics links , Need a series of product control processing work. Take a certain e -commerce fresh brand as an example. It does not buy your agricultural products directly. It requires your origin to be sorted, product control packaging, and it must meet its rules. Losses will also be generated in the middle, and the loss will be borne by the session after the acquisition of corn, and the cost generated by the aforementioned links is finally calculated into the price of the product.

If the sales of agricultural products in the e -commerce live room are good, it will help improve the brand and influence of the product, thereby promoting the quality of the product more stable and compliant. District specifications and stable production capacity. "

Huang Gang believes that the statement of "intermediate links or channels to occupy the interests of farmers" is not established. He said that the intermediate link has equipment, technology, manual, etc., which increases the value of the product, and truly realizes the products planted from farmers to products that can be circulated in the market. "It should be encouraged to have a channel advantage, technological advantages and investment capabilities to upgrade the industrial chain. In this case, rural agricultural products can sell better prices. This is valuable for farmers, agricultural production areas and industrial chains of".

It can be said that the corn sales industry chain includes the above two models. One model is to complete sales through the "growers -acquirer -sales side". The acquirer collects the growers' corn, the sales side is purchased again, and the second sales of processing, selection, packaging and other steps can also be promoted directly through third -party e -commerce platforms. Another model is the "farm -e -commerce" model, which uses the market to influence planting. By signing orders and other forms, planting bases, planting corn that meets market demand, thereby promoting better prices for agricultural products and forming a virtuous circle.

A professor of agricultural economics in a key university told Red Star Journalists that the method of income division of farmers is not limited to "one -time trading". Take the shareholding, get the dividend divided. "

Huang Gang told the Red Star News reporter that at this stage, e -commerce helping farmers have entered the stage of digital science and technology, and agriculture will affect the planting area through the consumer market in the future. Between production and sales is increasingly flat, thereby achieving the purpose of eliminating information asymmetry. The major farms tend to be large -scale, industrialized, branded, and flat operations, and the supply chain will become more and more efficient.

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