Yuanyang County is full of gas to build China's prefabricated vegetable industry base

□ "Dahe Cai Cube" research team

When it comes to Yuanyang, the reputation of "China's first meter" is widely known. This is a gift of nature.

In addition to the sweet and sweet rice, "rice pour", "rice crab", "rice duck", and "rice and shrimp", which have become popular in recent years, have gradually become a new business card of Yuanyang.

The current Yuanyang has taken green food as the first industry of the three leading industries.

In September 2021, the Provincial Party Committee's Working Conference pointed out that it must not only jump out of the "agriculture, farmers" to grasp the "agriculture, rural areas, and rural areas", but also focus on the "agriculture, rural areas" to grasp the "agriculture, rural areas, and rural areas". "Improve agricultural benefits and competitiveness.

Standing at the new starting point of history, Yuanyang proposed the advantages of the county to create the "First Prefabricated Full Industrial Chain Industrial Park" and "China (Yuanyang) prefabricated vegetable industry base".

For those who do not know the prefabricated dishes and even need to spend a lot of effort to become familiar with the word, Yuanyang and prefabricated dishes are two unreasonable nouns, let alone Yuanyang actually regards it as the advantage of the county as the advantage of the county. Developed industry.

However, as long as you walk on the streets of Yuanyang, you will find that many well -known brands such as Duck Neck, Jiu Duo, Bagu Fire Pot, and Sister and Brother Tudou are set up factories in Yuanyang.

Some of them, here is actually their "back kitchen". These posterior kitchen production is prefabricated dishes that supply B -end!

Henan Haisier Food Co., Ltd., located in the industrial agglomeration area of ​​Yuanyang County, was attracted from Taiyuan, Shanxi in 2015. It is a prefabricated vegetable company with slippery categories as the main product to supply many first -line hot pot chain brands.

Zhang Jingi, chairman of Haiwei, introduced that Larai Yang was here because there were land, cold chain logistics that can meet the expansion of the enterprise, and better traffic location.

In 2006, when Zhang Jin Cup played in Macau, he accidentally found that shrimp can actually make shrimp slip, which gave him a lot of inspiration. Back to Taiyuan, he began to develop and became the earliest entrepreneur to harvest prefabricated vegetables.

The geometric growth of the business became increasingly forced. At that time, the short -chain logistics shortcomings in Taiyuan became ceiling to restrict the development of enterprises.

"In Taiyuan, there are not so many cold chain logistics vehicles. Some destinations need to be transferred to Zhengzhou first. The price is twice as expensive or even more expensive than Zhengzhou." He said.

Soon, Zhang Jin cup invested more than 50 million yuan in modern production workshops in the Yuanyang production and operation. Since then, the annual revenue has maintained a high increase of about 20%, reaching more than 100 million yuan in 2021.

Today, with the arrival of a new outlet for the development of the prefabricated vegetable industry, and the system planning and strong support of the Yuanyang County Party Committee and the county government for the prefabricated vegetable industry, Zhang Jin Cup seems to have reached another turning point -in order to cover all channels, after a one, one through a one -channel, after a one, one through one channel, after a one, one pass through one channel. In a series of investigations, he planned to plan the second phase of the plan and design project in the second half of this year to lay out the direction of Chinese food prefabricated dishes.

"The government's support for the prefabricated vegetable industry, especially the" Golden Nine "measures to support the prefabricated vegetable industry, and good market prospects, make us develop prefabricated dishes more motivated." Zhang Jin Cup said.

Recruiting Henan Haisier Food Co., Ltd., etc., means that Harayang has noticed the promising industry of prefabricated dishes.

As a result, Yuanyang invested 2.9 billion yuan to build a central kitchen industrial park with the largest domestic catering ingredients in China. At present, industrial parks have cultivated 4 leading enterprises at or above the municipal level, and Henan Catering Central Kitchen Industrial Park is one of them.

Hu Jianqiang, chairman of Henan Catering Central Kitchen Industrial Park and CEO of Liancai.com, is an important participant and witness of the Yuanyang prefabricated vegetable industry.

"With the brandization and scale of catering chain companies, how to ensure the uniform quality and taste of the dishes during expansion, reduce the pressure on store chef dependence and non -standard management, and become a general demand for catering operators, we will study the central kitchen with them. The model of the industrial park. "Hu Jianqiang said that there were three reasons for the final decision to fall into the original Yang: the traffic location advantage, the good agricultural industry foundation, and deep cultural heritage.

Facts have proved that the decision in Yuanyang Luozi was right -the first settled company "He Shenghe", the output value of the first year of settlement exceeded 100 million yuan, and was close to 700 million yuan in 2021.

While the development of the enterprise entered the park, Hu Jianqiang's industrial park also continued to "grow up". From the initial 500 acres, it expanded all the way to 846 acres and 1130 acres. In 2019, it cooperated with Yuanyang to build a second phase of the project.

Now looking at the advantages of the prefabricated vegetable industry in the prefabricated vegetable industry, Hu Jianqiang believes that the most important of which is that through the development of recent years, the advantages of industrial agglomeration are being formed and prominent.

In fact, the development journey of Harayang's prefabricated vegetable industry is highly consistent with the industry's development rhythm:

In 2015, the prefabricated vegetable industry entered a period of rapid development. For the first time in the industry companies, the industry broke through 4,000, and the first time in 2018 exceeded 8,000. In 2020, the family prefabricated vegetable consumption had a blowout, with a scale of 242.2 billion yuan, a compound growth rate of 95%in the past five years.

In this process, Yuanyang kept "discovered". Nine well -known brands including Duck Neck, Sanye Food, Jiudu Duo, sister -in -law potato flour, intimate hair belly, chrysanthemum bloom, etc., have re -raised them under the original Yang.

Data show that as of currently, there are more than 40 prefabricated food companies in Yuanyang County and more than 300 dishes. In 2021, the total industrial output value was 4.535 billion yuan, a year -on -year increase of 16%.

The main industry represented by prefabricated dishes -the green food industry. In 2021, the operating income of 39 regulations for food companies was 8.195 billion yuan, an increase of 22.4%year -on -year, and the annual revenue of the county's food industry exceeded 10 billion yuan. Today's Yuanyang has not only "China's first meter", but also the green food industry represented by the prefabricated vegetable industry. It has become the "first" industry of Yuanyang. ring.

A good development foundation and a rare development opportunity, so Yuanyang proposed to create "the first domestic pre -production all -industry industrial chain industrial park" and "China (original Yang) prefabricated vegetable industry base".

The establishment of a new positioning must have its underlying logic.

At the same time, the original Yang's food industry is booming, and there are also problems with the weak integration effect of first, second, and third industries.

From the perspective of relations, the prefabricated vegetable industry belongs to the second industry and is a processing industry that is closely connected to the first and third industries. The development of a pre -production all -industry chain can effectively connect upstream industries and downstream industries, and achieve highly integrated development of primary, second, and third industries. It can also empower the existing industrial enterprises in the park and effectively integrate the resource allocation of the industrial chain.

Therefore, with the help of the Yellow River Basin's ecological protection and high -quality development strategies, we will further carry out effective planning, characteristic improvement and policy resource allocation of the first and third industries of Yuanyang County to achieve "highly integrated three industries". develop.

Several industry people also said that there are currently intelligent equipment, packaging printing, food processing and other types of industrial agglomeration areas, and the planned cold chain logistics parks in the prefabricated industry chain resources in the prefabricated industry chain.

The "Report on the Construction of the First Prefabricated Full Industrial Chain Industrial Park" and "China (Original Yang) Prefabricated Cuisite Industry Base" ", which gives the original Yang's roadmap for development of prefabricated dishes -

If the front -end planting and animal product breeding industry, the back -end e -commerce and industrial tourism, plus the technical platform support of the Food Industry Technology Research Institute, the Yuanyang Industrial Collective Zone will be in a leading position in the construction of the domestic prefabricated industry chain.

According to the planning of Yuanyang, the idea will be followed by "keeping an eye on the forefront, extended chain, the leader drives, cultivates and grows, and builds ecology and cluster development". Adhere to the brand high -end and green organic attack direction, integrate the Central Kitchen Industrial Park He Fanpin Fast Food Industry Park food industry resources, concentrate their strength to support the development of prefabricated vegetable products, key enterprises to develop prefabricated vegetable products, support a number of prefabricated dishes first trial enterprises, reward prefabricated dishes to develop pioneer enterprises, accelerate the cultivation of prefabricated dishes, and excellent Supply base, play a leading role in demonstration, and strive to build a "prefabricated vegetable processing industry belt" with upstream and downstream industrial interconnection, clear professional division of labor, production and sales and supporting companies, and form a batch of introduction of reserves, land construction, and put into efficiency. Rolling development pattern.

"We will strive to exceed 20 billion yuan in the output value of the prefabricated vegetable industry in 2025, and realize that 50%of the upstream products come from local and 90%of the downstream markets." Liu Bing, the secretary of the Yuanyang County Party Committee, said.

"For prefabricated vegetable manufacturers, it is close to the raw material end, has a complete set of equipment, near the packaging material side, sitting on a cold chain logistics system, a located transportation with a connection of Dadong, supporting scientific research innovation platforms, plus human resources advantages and high -quality camps. The business environment will produce a number of influential pre -production processing enterprises, attracting a number of reputable prefabricated vegetable processing enterprises. "The above survey report said.

Obviously, Yuanyang County already has the above elements. Coupled with the unique location, resources, industrial advantages, and better business environment, facing the near -trillion prefabricated vegetable market, Yuanyang believes that it can create the unique characteristics and positioning of Yuanyang in the prefabricated field!

Responsible editor: Shao Yuxiang | Audit: Li Zhen | Director: Wan Junwei

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