The lobster festival was held for thirteen consecutive years, and the "Qianjiang Lobster" brand was worth 28.89 billion yuan

The Yangtze River Daily Da Wuhan client June 26th. On June 25, the 13th Hubei (Qianjiang) Lobster Festival and the 6th Shrimp-rice Industry Expo opened at the Qianjiang River. At the opening ceremony, the Wuhan University Quality Development Strategic Research Institute was released-"Live The public brand value of Jianghu "Lobster" region was 28.89 billion yuan, and the brand value increased by 14.7%year -on -year.

Qianjiang lobster brand building has entered the "unmanned area"

The public brand of "Qianjiang Lobster" is worth 28.89 billion yuan. Photo by Tian Yongxiang, a reporter from Qianjiang Daily, Qianjiang Daily, Qianjiang Daily

Qianjiang has concentrated more than 20 years of cultivation of the crayfish industry, and has formed a complete collection of breeding and breeding, ecological breeding, processing exports, catering food, cold chain logistics, deep processing, e -commerce, research travel, and festival culture. The industrial chain, the city's shrimp-rice comprehensive output value exceeded 60 billion yuan, and the number of practitioners exceeded 200,000, and ran out of the leader of the "King of Shrimp".

In order to brighten the golden signboard of "Qianjiang Lobster", Qianjiang has held the 13th Lobster Festival and the Five Shrimp -rice industry expo, and successively launched a series of activities such as Qianjiang Lobster to enter Beijing, Shanghai, and Hong Kong. In 2022, the public brand of the "Qianjiang Lobster" region reached 28.89 billion yuan, ranking first in the national crayfish brand value list for 4 consecutive years, 34%higher than the second place.

Cheng Hong, dean and professor of the Institute of Quality Development Strategy of Wuhan University, commented: "The construction of the Qianjiang Lobster Brand has begun to enter the 'uninhabited area'." Cheng Hong introduced that this year he went north with the team to Beijing, went south to Guangdong, and did 2000 to do 2000 More than 10,000 data, tens of thousands of consumers' interviews can be said that "the brand was not commented by the team, but consumed by consumers." In the survey, he deeply felt that during the transformation process of "Qianjiang Lobster", the brand was brighter and the golden signature component was more sufficient.

Offline+online, Crayfish activates Qianjiang net red economy

Qianjiang plans to cultivate more than 10,000 live talents and activate Qianjiang's red economy. The picture shows the anchor live broadcast on the lobster festival. Photo by Yang Jing, a reporter from Qianjiang Daily, Qianjiang Daily, Qianjiang Daily

During the Lobster Festival, Qianjiang Rural Net Red Incubation Base Shrimp Township Food Live Center was unveiled. The relevant person in charge of Qianjiang City told the Yangtze River Daily that as the incubation base of Qianjiang Live operating talents, it planned to cultivate more than 10,000 live talents, focusing on creating outstanding anchors, activating Qianjiang net red economy, and bringing fire in Qianjiang agricultural products.

At the lobster festival, the anchors were bringing the goods live. Photo by Yang Jing, a reporter from Qianjiang Daily, Qianjiang Daily, Qianjiang Daily

Qianjiang crayfish is large, meaty, and fresh, which has always been sought after by the people of the country. Many "food foods" made a special trip to Qianjiang, and for the Qianjiang crayfish.

This year, the Lobster Festival in Qianjiang, a main venue is arranged offline, and multiple branch venues are set up. Most of the activities are connected to the scene. Most of the activities are presented in the form of online live broadcast. The reporter saw that a number of online celebrity coffees opened a special model with a special goods, brushing Douyin, watching live broadcasts, eating lobster, and the entire live broadcast and cargo activities are based on original programs, creative games, and welfare products. Enjoy spike benefits in the live broadcast room, and can also spend the weekend in a relaxed and happy atmosphere.

Before the lobster sculpture of Qianjiang Ecological Lobster City, a unique cooking competition will begin. Qianjiang famous chefs compete on the same stage. The "cooking"+"interaction"+"live broadcast" method has opened a new model of cultural tourism and Qianjiang lobster promotion.

National crayfish, Qianjiang controls the price index

Qianjiang's "Crayfish Price Index" has become a vane affecting the national crayfish transactions.

Qianjiang, the largest crayfish export base in the country, the processing exports account for more than 60%of Hubei Province. It has the largest crayfish professional trading market in China, and its "crayfish price index" has become a vane affecting the national crayfish trading.

Whenever the launch season for lobster, the Chinese crayfish trading center in Qianjiang City, the "shrimp" began busy and tight sorting work. I saw a "shrimp" stood on both sides of the container filled with fresh shrimp. They flipped their hands in the shrimp piles, blinking, 2 to 4 money, 4 to 6 money, 6 to 8 money, 9 dollars or more, different from different. The heavy green shrimp and red shrimp slip into the corresponding pocket.

On the day of the Lobster Festival, a live lobster transaction was held at the China Crayfish Trading Center. On the big screen of the crayfish trading center, the reporter saw the price index of the crayfish on June 25 -June 25, 2022 Shrimp Valley 360 Cracmeal Quotation: According to the size of the specifications, the cheapest one (2 each weighs 2 ~ 4 money) 14 yuan/jin, the most expensive "cannon" (more than 9 yuan each weighs) 36 yuan/jin.

Kang Jun, the person in charge of the crayfish trading center, said that the Chinese crayfish trading center in Qianjiang has a strong control of the national crayfish trading price, which also brings convenience to Qianjiang to create a full ecological industry chain around the crayfish.

(Changjiang Daily Reporter Cai Zaoqin Solue Reporter Bao Meng Correspondent Du Shaohua Cai Min)

[Edit: Deng La Xiu]

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