The "Qianjiang Lobster" brand is worth 28.89 billion yuan. Professor Wuhan University commented on its "starting to enter the‘ unmanned area ’”

Jimu Journalist Zhang Pan

Video editing Zhang Pan

Correspondent Du Shaohua Zheng Xiaoxu

On the morning of June 25, in front of the Dragon Exhibition Hall of Hubei, Qianjiang City fluttered, the 13th Hubei (Qianjiang) Lobster Festival and the 6th shrimp -rice industry expo opened grandly. The meeting was announced at the meeting that the value of the "Qianjiang Lobster" area from 2021 to 2022 was 28.89 billion yuan. This is the "Qianjiang Lobster" topped the list of the same industry for 4 consecutive years, 34%higher than the second place. Cheng Hong, dean and professor of the Institute of Quality Development Strategy of Wuhan University, commented that "the brand building of Qianjiang Lobster has begun to enter the 'uninhabited area'."

The opening scene of the lobster festival

Cheng Hong, the main person in charge of the value evaluation team, recalled that this year he went north with the team to Beijing, went south to Guangdong, and made more than 20 million data. The interview with tens of thousands of consumers can be said that "the brand is not commented by the team. , But consumer consumption. " In the survey, he deeply felt that during the transformation process of "Qianjiang Lobster", the brand was brighter and the golden signature component was more sufficient.

Cheng Hong introduced that in the various indicators of the research report, 7 first -level indicators such as the quality value and innovation value of the "Qianjiang Lobster" increased significantly this year. However, these are macro data that measures its value. The most intuitive and dazzling thing is that consumers evaluate the data of 0.87. In the consumer market, consumers are very harsh on products, with a score of 1 point, and the results of 0.87 points are amazing.

At the meeting, the Qianjiang Shrimp -rice industry chain standard system construction was also released, including 1 provincial local standard and 4 group standards, marking the further improvement of the Qianjiang shrimp and rice standard system. At the same time, the "Special Inspection Report of Qianjiang Lobster Quality and Safety and Nutritional Quality and Nutritional Quality" was released together, which showed the development of Qianjiang crayfish and brand value status in an all -round way.

- END -