Observation of the Gold Fair: Digital currency applications start "Guangzhou Model", Vipshop and other companies actively participate in scene construction

At the 11th China (Guangzhou) International Financial Trading · Expo ("Golden Fair") held recently, digital RMB has become one of the important issues. It is understood that Guangzhou City is stepping up the implementation of the application scenarios of 26 types of digital RMB in three stages, strive to establish a digital RMB application ecosystem for online and offline whole scenes, and create a digital RMB pilot "Guangzhou model".

Organizer Conference

Since becoming a digital RMB pilot area, Guangzhou has opened a new era of digital economy. I learned from the Gold Fair that as of June 15 this year, 7 participating financial institutions in Guangzhou have opened a total of 20.25 million personal wallets, 195,000 public wallets, and 33.63 million in circulation (transfer, transaction) business The amount is 490 million yuan, and 85,000 yuan supports digital RMB payment scenarios.

Qiu Yitong, director of the Local Financial Supervision Bureau of Guangzhou City, said that since the pilot was approved, Guangzhou and the People's Bank of China Guangzhou Branch jointly issued the "Implementation Plan for the Pilot Work of Promoting the Digital RMB in Guangzhou", set up a pilot work leadership group, successfully held digital RMB pilot mobilization The deployment and experience promotion launching ceremony has created a good atmosphere of digital RMB pilots, and the global application scenario has promoted the landing of digital RMB application scenarios. In the next step, in accordance with the work ideas of "government guidance, bank main push, enterprise and public participation", we will further increase the pilot work and strive to create a digital RMB pilot "Guangzhou model".

At the digital RMB theme salon hosted by the Guangzhou Local Financial Supervision Bureau and hosted by the Guangzhou Digital Financial Innovation Research Institute, many experts from banking institutions, scenarios, scientific research colleges and other experts participated in the seminar to serve the economic development , Boosting consumption, the well -being of the people's livelihood, and how to create a full -scale ecology such as the whole scene. The guests launched a round table dialogue and actively explored the in -depth integration of digital RMB and Guangzhou's digital economy industry.

Among them, as the leading e -commerce platform, Vipshop speaks on theme salon activities. Zhang Liang, Secretary of the Party Committee and Vice President of Vipshop (China) Co., Ltd., told the author that Vipshop has unique advantages in promoting digital renminbi access multiple scenarios, such as huge user groups and consumer scenarios for online and offline integration. It is conducive to allowing consumers to feel the convenience of digital currency and encourage more consumers to use digital RMB.

According to him, Vipshop is actively participating in digital RMB consumer activities initiated by local governments. Data show that the digital RMB consumer coupon issued by the Vipshop platform reaches more than 5 times the overall consumption ratio of related activities. For consumers, participating in such activities, they are familiar with the digital RMB APP service and experience the safety and convenience of their payment. They also bought the ultimate cost -effective and good goods.

"As the goal of our online platform is to allow more users to develop the habit of use. In this process, we play a link role in the scene. The "last mile" of digital RMB online consumption finally serves the effective release of consumption potential. "Zhang Liang said.

According to the relevant plan, the pilot of the Guangzhou Digital RMB piloted in 3 stages to promote the landing of 26 types of digital RMB. In the first stage, it focused on promoting the application of digital RMB in 7 key people's livelihood fields such as food, housing, traveling, purchasing, entertainment, and medicine. Including the city's bus subway, catering institutions, etc.; The second stage gradually realizes the promotion and application of 11 specific areas such as major activities, professional markets, government services, and fiscal payment; Eight types of innovation scenarios such as models.

At present, the first phase of the Guangzhou Digital RMB pilot mission has been basically completed. In the next stage of pilot work, in addition to continuously expanding the number of conventional retail consumption scenarios, the size of the number of digital renminbi use environment, Guangzhou will focus on promoting payment and excavation of Guangzhou's highlights, give full play to the advantages of digital RMB smart contracts, explore fiscal and taxation and taxation Special funds such as funds, benefit subsidies, etc., as well as digital RMB payments such as bank loans, corporate group funds pools, engineering funds, cross -border e -commerce and other scenarios.

(News)

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