Feng Quanpu, vice president of Jingdong Group: will build 20 million -level prefabricated vegetable brands in the next three years

[Dahe Daily · Dahecai Cube] (Reporter Ding Yangtao Wen Zhu Zhe, Ma Tengfei Ranheng Photography) Pre -system new journey, see a new era. On June 25, the main forum of the China (Yuanyang) prefabricated vegetable industry conference in 2022 opened. Feng Quanpu, vice president of Jingdong Group, delivered a keynote speech -from the perspective of online sales, the development and layout of the prefabricated vegetable industry, from the prefabricated market insights, the development of Jingdong prefabricated dishes, the planning of JD prefabricated dishes, and the development of JD help industrial development. Real estate of Jingdong's cognition and outlook on the development of the prefabricated vegetable industry.

At the same time, Feng Quanpu sprung up two "small targets" on the spot: to build 20 million -level prefabricated vegetable brands in the next three years; to build 5 sales of over 500 million prefabricated vegetable brands.

"The essence of the prefabricated dish business is nothing more than restoring dining, improving efficiency, and making large items." Feng Quanpu believes that prefabricated dishes are defined in concept and belong to conditioning foods. The scale is the key. It is understood that in the development journey of the prefabricated vegetable industry, the rapid development of the initial B -end, the increase in the proportion of C -end in the middle period, and the later BC drive.

In terms of prefabricated dishes layout planning, JD.com conducted a long -term exploration. "JD.com has established a special operation team to operate prefabricated dishes since 2017. After 6 years of development, it has not only formed industry advantages in scale, but also has begun to build prefabricated prefabricated companies, related associations and research institutions with industry leaders, related associations and research institutions. The management standards of vegetables to ensure the healthy development of prefabricated vegetable players in the industry. "Feng Quanpu said in his speech that prefabricated dishes have the function of low -carbon environmental protection in upstream, middle, downstream, and low -carbon environmental protection. The value of Hui.

It is understood that the planning planning planning of JD.com is currently divided into three major links. Among them, the first link continues to help the excavation and cultivation of large single products and explosive models among the existing C -end business, and enhance industry and user cognition. Launch one city, one product, and one place, to create a prefabricated vegetable product with local landmarks, and ultimately form a national advantage. In the second link, JD.com uses its own supplier resources to choose the appropriate product for JD.com's own brands. Build a supply chain system with C2M (CUSTOMER-TO-Manufactuerr, user direct manufacturing) or DTC (Direct-to-Consumer). , Jingdong Group has a group meal, collective collection, and government industry support related departments. In the future, it will be strongly deployed on the B -end, C -end and its own brands.

"Just now, Director Chen Jianguang of the Ministry of Agriculture and Rural Ministry also mentioned that the development of the prefabricated vegetable industry should be judged from the three scenarios of people, factories, and fields. Resonance. "Feng Quanpu said that from the perspective of JD platform, as an ecological empowerment, he hopes to use the policy to empower the policies of Yuanyang, Xinxiang, and Henan. Serving enterprises and jointly help the prefabricated vegetable industry form a integration ecology.

The governance country is like cooking Xiaoxian. This is a sentence that Feng Quanpu runs through the whole theme speech. The proposition that has been troubled him for a long time has finally been understood at this forum. Feng Quanpu said: "Today, we are not cooking a plate of dishes, but an industry. The prefabricated vegetable industry, in the integration of the first two, three industries, light and heat. From production, brand creativity to platform, to the entire national policy Ascend, in this era of ecological empowerment, we hope that, and all people need to support the healthy development of the prefabricated vegetable industry together. "

At the end of the speech, Feng Quanpu used his past experience as the end. Feng Quanpu said: "There are many foreign friends. When they are chatting with me, when they talk about why they come to China, more than 80%of people say they like to eat Chinese food. From this perspective, I agree. JD.com is also prepared, hoping that Yuanyang's prefabricated dishes can really represent Chinese culture with Jingdong, and to take off together in the track that promotes the integration of China's first, secondary and three industries. "

Feng Quanpu believes that in the next three years, JD.com will build 20 million -level prefabricated brands and build 5 sales of over 500 million prefabricated vegetable brands. "I believe that the future will definitely allow Yuanyang and even Henan. In terms of buying global and selling global dimensions in JD, Chinese food, especially prefabricated dishes, assumes Chinese culture to the world and exerts great value from cultural communication." Feng Quanpu said.

Responsible editor: Tao Jiyan | Review: Li Zhen | Director: Wan Junwei

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