Station B paid video makes the UP master drop over 10,000?Why do you pay the powder as soon as you charge?

In the Chinese self -media market, the UP owner of station B is undoubtedly the most concerned of the market. Many of the UPs have gradually become the Internet celebrity that the videos of station B. However, it triggered a fierce response from the market. There was an attempt to directly drop the phenomenon of over 10,000 powder. How far can the paid road at station B?

1. Pay video of station B makes the UP owner over 10,000?

According to Kuaishi Technology, this week, the first paid video on Station B was launched, and the "Top Ten Unsolved Mystery of the World" created by the UP owner "Hip Handle Duncan", a total of 10 videos, a total price of 30 yuan, the total price is 30 yuan. The first "borrowed corpse to return the soul" before the deadline.

However, the attempt for paid content also made the station B and the owner of the UP suffering. The media found that he had had 1.18 million powder before, and he had "dropped powder" 10,000 people. The latest number of fans was 1.16 million.

In addition, from the perspective of playback volume, the previously created videos include paid preview videos, which are stable between 500,000 and 1 million, but this paid video currently has only 25,000 views.

Some netizens feel reasonable, willing to support, and some feel that the charges are high, and there are some questioning videos to sort out other copyright content.

In the video comment area, the response of the UP owner himself is "This time is a brand new attempt, mainly in the creation of creation for so long. I have always wanted to get more energy to make more boutique content, but because of various objective factors, I have not been able to have failed to fail Chengxing. But the idea has always been there. If you can have the opportunity to add some income to our small groups, maybe we can expand production capacity and do some more interesting things. "

In addition, the media commented on the incident, saying that the paid video function of station B caused controversy. UP owner dropped 10,000 powder, and made two suggestions to station B: Do not pay the wall, refer to YouTube's approach to adjust; 30 yuan Ten episodes are too big, you can try 3 yuan a small step.

Second, why do you pay the powder as soon as you charge?

We saw the paid video launched by Bilibili. As a result, the first UP owner of the crab eaten crab appeared directly to drop the powder by paying more than 10,000 yuan. Why did this happen? What should we think of Bilibili?

First of all, a large -scale fans who have caused large -scale paid videos are actually a normal phenomenon. As long as it is a self -media or content industry, in fact, everyone knows that if you start with the content you make, you will start meals. In other words, if you charge your own content, for many of your original fans, it is actually a relatively large challenge, because the reason why you become your fan is because your content does attract users, and another On the one hand, it also means how much these contents are, and there are different pricing in each user's mind, so a content that does not seem too expensive, but the user is willing to pay such a high fee. It is actually an unknown. So on the surface, it is not very expensive to buy 10 episodes at 30 yuan, but for users, your content is not worth so much money. In fact, the criteria for judging each user are different. So as long as you choose to start charges and fans take off, it is an inevitable result.

Secondly, for all creators in the current content industry, everyone must want to understand their business model, or what is their user model? In this business model and user model, what should its profitable methods be? If you are determined to make money by paying users, then you must bear the loss caused by the loss of those users in the previous free period, because in this era, there are not many users who are really willing to pay you to pay for you. For everyone, everyone is used to the free business model. If you do it, you will inevitably lead to the reflection of the entire market with the paid business model. Risks.

Third, for the current Bilibili, in fact, making money is also a problem that Bilibili must solve. The reason why the business model of choosing payment at this time is also thinking about earning more income by paying. But don't forget Bilibili. Before Bilibili relied on the business model of free advertising without paying, if Bilibili also gave up his original intention at this time, it would be very very very good. It may be abandoned by the market. Therefore, the current paid video has a large -scale loss of fans. It also needs its own business model that requires the platform itself to reflect on it. Whether it is suitable for the market? Will the market give up their business model by voting with their feet?

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