Civil Aviation Operation Management in the epidemic | Civil Aviation Aviation Food Enterprise Turning Turning Turbish Exploration

Editor

In order to implement the "bottom line, steady expectations, strong foundation, digging potential, quality and efficiency increase, innovative performance, and innovative performance" determined by the Party Group of the Civil Aviation Administration. " To better promote the industry's difficulties and resume development, the Civil Aviation Administration Comprehensive Department, China Aviation Transportation Association, and the China Civil Airport Association recently jointly hosted the "Civil Aviation Business Management Science" essay activity of "Under the epidemic". The newspaper specially opened a essay column to publish the excellent essay of the event, which contributed wisdom to the industry's accelerated recovery and development and strive to achieve a profit increase. stay tuned.

The continuous spread of the new crown pneumonia's epidemic has encountered unprecedented difficulties in airlines and its auxiliary industries. With the support of a series of favorable policies in China, China Civil Aviation has shown strong toughness in adversity and stabilized the basic market for civil aviation development. The Party Central Committee and the State Council have always attached great importance to stability and expanding the consumption of residents. Since the occurrence of the epidemic, the national level has repeatedly emphasized the need to stabilize and expand the consumption of residents, and promote consumption replenishment and potential release. According to data from the China Commercial Industry Research Institute, from January to July 2021, the operating income of my country's food manufacturing industry was 1151.3 billion yuan, an increase of 11.5%year -on -year. The crisis and the opportunity are always coexisting. This article will analyze the current situation of "danger" and explain the idea of ​​"hugging the opportunity" of the enterprise.

1. The "danger" of aviation food companies exist

Since the epidemic, global civil aviation transportation has decreased significantly. As auxiliary industry, the operating conditions of aviation food companies have plummeted. Aviation food companies have maintained the top -down management model for a long time, often due to poor information transmission, and some work appears "upper heat, medium temperature, cooling down". At the same time, the communication channels between departments are not smooth, hindering the improvement of the management level of enterprises. The main problems are mainly existing:

The enterprise has a single business structure. Once the main operation of the aviation business is trapped, its own operation will immediately fall into a fascinating quagmire. Purchasing is time -consuming and cannot adapt to flexible market models. Aviation food company has developed a new pasta and wants to purchase thousands of yuan containers, but it has not been bought for two months. The reason is that there are no suppliers with budgets and contracts, so they miss good market opportunities.

Professional talents, serious losses of talents, and unstable product quality. The main reason is that the industry is not highly aware of. Many people have pessimistic mentality in the service industry. It can be seen from the current number of national universities that are specialized in catering hotels. The second is that competition in the same industry has intensified, and all companies have chased top talents, resulting in high hopping rates.

Lack of standardized quality management. Most of the aviation companies have small and comprehensive employee canteens. Some cafeterias also contract to social operators. The operators do not monitor the food processing process. The product price is opaque. The biggest problem is that there are no food quality standards for different seasons.

Insufficient brand cultivation. Many aviation food companies have been established for more than 30 years, but they have not established their own product brands. They just rely on the main business to drive the development of enterprises, rather than bringing premiums by the brand, which leads to poor anti -risk ability.

Insufficient product innovation capabilities, most of them are satisfied with simple imitation and replication. There are three reasons: one is limited by the conditions of the heating of the product; the other is the safety of passengers when eating in the air; the third is that the ground business is lacking and there is no motivation for innovation.

The greatest corporate crisis in growth is the main manifestation of lack of crisis awareness. It is believed that only the crisis broke out is the crisis and ignore the potential crisis. In fact, enterprises should analyze and judge the crisis in advance, and stifle the crisis in the cradle. This is the king of the enterprise to deal with the crisis. We lack a process of studying and reflecting and summarizing the crisis from the crisis.

Traditional thinking is deep -rooted and lacks mature business models and operating mechanisms. The plate of the enterprise is getting bigger and bigger, the profit margin is getting lower, and the economic situation has changed slightly, and the enterprise will fall into losses. Companies established in accordance with the traditional thinking model are rigid in the system. Because of the old, it is not easy to accept new things. These are all problems in reality.

Second, the "machine" existing in adversity

In recent years, the leisure food industry has attracted great attention from governments at all levels and the key support of national industrial policies. "2021 National Standards for Food Safety Standards", "Campus Food Safety Guardian Action Plan (2020 ~ 2022)", "Opinions on Deepening Reform and Strengthening Food Safety Work" and other industrial policies have provided a broad market for the development of the leisure food industry The prospects provide a good production and operation environment for the development of aviation food companies.

As the level of residents' income continues to increase, the market demand of various foods has continued to expand. Under normal circumstances, food consumption is closely related to the income level of residents. The higher the level of income, the greater the related consumption expenditure. The stability of residents' income levels have spawned the overall stable development trend of the food industry.

Consumers' awareness of food safety is continuously enhanced. my country has successively introduced policies such as the "Thirteenth Five -Year Plan" and "Food Safety Standards and Monitoring and Evaluation" Thirteenth Five -Year Plan (2016 ~ 2020) "to promote the construction of my country's food safety modernization governance system. This allows consumers to focus more on manufacturers, product ingredients, etc., and has always been committed to the spring of aviation food companies that are committed to the production of green food.

The innovative marketing model is conducive to the sales of aviation food companies. "Net Red+Live" marketing model brings new business opportunities to aviation food companies. For example, consumers currently pay attention to health and do not like high sugar and high -calorie foods. Aviation food companies can develop new products in time according to people's taste and needs. Under the premise that it does not cost more funds to rent a facade, you can quickly sell products throughout the country with the help of Internet platforms and fast -growing advantages of aviation transportation. Third, grasp the relationship between "danger" and "machine", and find ideas for "seeking machines"

Dialectical materialism believes that the laws of unity of opposition, that is, the contradiction between things, are both opposed and unified, and are general laws of things. Therefore, "crisis" and "machines" can be transformed in each other under certain conditions. "Machine" is always more than "dangerous". It depends on whether we can trial the situation, seize historical opportunities, and solve the problems of exposure due to the epidemic; whether we can use effective innovation and entrepreneurship in time to complete the transformation of the enterprise in the shortest time, and transform the crisis into a favorable timing.

Adjust the institution settings. Integrate the units with similar business, such as aviation food companies and the aviation service department (hotel management system containing catering business, cafeteria of each unit) in the enterprise, to share resource sharing, implement unified food processing standards, realize air diligence and machinery services Differential meals with various industries on the ground to ensure the safe dietary needs of different personnel. This can greatly reduce management positions, achieve the purpose of reducing costs and efficient operation, thereby improving the company's income level.

Pay attention to nutrition and standardize operations. For special jobs such as air diligence, machinery, etc., the nutritional matching of their meals should be targeted, so that the four seasons can be different, and the relevant associations can formulate a standardized manual. Based on this standard, a nutritional recipe can be formulated, enterprises of the national civil aviation system implement the same food processing and food hygiene standards.

Concentrated purchase and revitalize resources. First, all supply materials are concentrated and distributed in areas. This can reduce procurement costs, ensure product quality, and achieve sunlight procurement. The second is to share management models. Aviation food companies can share resource sharing with leading catering companies in various places to achieve business differentiation allocation. First of all, this can fully and effectively activate resources. The consortium of the national unified market. This can make the enterprise bigger and stronger, which is conducive to the space for the market, but also to avoid unpredictable risks from all aspects.

Change tradition, establish new thinking, and adapt to new normal. Reform and exploration of meals on the machine. For routes within 3 hours, passengers are advised to eat in the waiting room before boarding the plane. The ground dining can not only choose a fixed apron, but also pay for the order of order, but also open to the society to provide consumer services for pick -up personnel (all kinds of valuable products, gifts, local products, fruits, etc.). Through a variety of ways, building a three -dimensional marketing environment in all directions can not only better meet the needs of passengers, but also maximize the benefits. This move can not only greatly reduce the safety risks brought by the aircraft frequently, but also reduce the cost of equipment (cars) and personnel.

Automated intensive production. Aviation food companies have always been labor -intensive enterprises, and labor costs are high. In addition, airlined companies have cafeterias, which is not only not conducive to reducing costs, but also not conducive to the quality of control. It is recommended to form a reconstruction team to try to create a fully automatic assembly line from raw material processing to product production. Some of the operations that are not difficult can be completed with intelligent robots. Limited manpower is used for distribution and services, so as to effectively eliminate the current 桎梏.

Pay attention to the training of professional talents. It is necessary to introduce talents, but also stabilize the team on the basis of continuously improving existing talent skills. There are three measures: First, actively introduce fresh blood and pay attention to the quality of talents, especially the introduction of knowledge composite talents, that is, both talents who are good at observing the new trends of the market and good at innovative products; Methods, please ask famous chefs to guide teaching, supplemented by skill competitions, so that employees continuously improve their professional level. Third, we must establish a comprehensive salary and performance assessment mechanism to retain people worth reserved through high salaries.

Create an aviation food brand. That is to use the high -quality reputation of aviation meals, continuously innovate, and continue to build a century -old store. Southern Airlines large bowl noodles are an example that can be sold on the ground after labeling to meet the needs of healthy, fast and easy to eat. Standardize the formula and processing process, so that the products produced by different aviation food branches are the same taste. At the same time, the mature characteristic products of each branch can be uniformly formulated and processed, produced and sold in other branches, and give full play to the power of aviation food companies.

Pay attention to the focus of product promotion. At present, there are still many problems in the catering industry, and each year's "3.15" party has been reported. The country is rich and strong, the people's living standards have improved, and they pay more attention to the green, nutrition, and health of their diet. In this regard, we did not say it. For example, the same is pepper hemp chicken. The products of aviation food companies are more cost -effective than other similar products, because there are no additives or fragrance agents in the product, and there will be no discomfort such as dry mouth after eating. In addition, products can be developed according to seasonal development, such as low -fat meals and sugar -free meals that people need in spring.

Give full play to regional advantages and use aviation to facilitate innovation sales. Combining sales with the Internet can let the products go nationwide and enter millions of households. For example, in Xinjiang, gourmet pepper chicken, roasted buns, etc. with regional characteristics can promote sales through platforms such as Douyin, Jingdong, Meituan, and even develop the distribution business of civil aviation systems to expand sales; in addition to selling homemade products, they can also sell on behalf of sales. Xinjiang's well -known dairy products, beef jerky, and hot sauce and other special products make us a new platform for suppliers to cooperate. Do international and excellent product suppliers. Xinjiang and 10 countries such as Kazakhstan, Russia, and India are adjacent to 10 countries, and each country has excellent quality products. We can maximize the unique regional advantages and aviation advantages of Xinjiang, and provide a large number of well -known specialties to domestic aviation companies and social markets.

Everything has two sides. In the face of the epidemic, you can choose to face pessimism, or you can choose to face it; you can choose to be self -proclaimed, complained by yourself, or you can choose to embrace changes and follow the trend. In the past, the consumption model and sales method have been completely changed. In the future, this epidemic will eventually become an opportunity. (Author Zhang Dong, unit: Guangzhou Nanlian Aviation Food Co., Ltd. Xinjiang Branch)

Edit | Zhang Wei

School pair | Sun Wenjin

Review | Cheng Ling

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