"New Tea Carry Road Social Governance Year" this brand community construction pull practice "grounding gas"

"Through two days of training, I have a deeper understanding of the creation strategies created by community brands." On the afternoon of June 23, the theme training activity of Chadongzi Street in Jinniu District, Chengdu came to an end. According to the relevant person in charge of Tea Store, in order to focus on the work and brand community construction of the street center, the street development of the "New Tea Carry Dao Social Management" tea shop brand community construction and pull activities. Brand display, observation and communication: four stages.

"Different types of communities, the way of brand creation is very different. Each community should be deeply excavated and concentrated according to the characteristics of its own district in order to have innovation and highlights!" Said Wu Yintao, a professor at the law school. In the first theme training, the street invited Wu Yintao to create a strategy for the brand community to introduce different creation methods of different types of communities in detail. The second game is the interaction of social enterprises. Yang Fang, a representative of the Chengdu People's Congress, shared her layering of community personnel according to her age and how to provide different services for people of different ages. "Grass -roots staff should also pay attention to maintaining a good attitude and keep their lives at a high level of high quality." Xie Fei, secretary of the tea shop community community of Yingmen, expressed unique insights in the interaction.

In the third theme training, the streets invited Professor Liu Lixiang of Southwest Petroleum University with Professor Fu Jie of Sichuan Media Institute for targeted guidance; the fourth session was the brand community construction and residents' happy life theme training. Organizational representatives and social workers have expressed their opinions.

"This time the pull practice is just a starting point for the creation of characteristic brands in tea shops. From now on to the end of July, we will carry out a one -month brand community construction pull practice activity. Watch the four methods of observing and exchanges, and make every effort to improve the quality of life and the level of community governance. "Xu Jialing, member of the Party Working Committee of Chadianzi Street and director of the convenience service center, said.

Huaxi Community Media Reporter Hu Huiyuan Street Conferry

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