Shandong vigorously develops a new format and new model, policy portfolio boxing consumption confidence

Policy portfolio boxing consumer confidence

Shandong vigorously develops new formats and new models, and actively cultivate new growth points for consumption

At 10 o'clock on June 21, the Jinan City Government's automobile consumption coupon was issued at a quasi -time, which was the third time it was issued in the near future. Liu Shuang, a citizen of Jinan, who grabbed the first wave of consumer coupons on June 1, has drove on the car he likes. "When paying at the 4S store, there are still preferential policies in the area where the store is located, which was discounted by 20%at the original amount of consumer vouchers, so I used 3600 yuan for consumer coupons in this car, plus the car purchase tax reduction reduction reduction this time. Half, it is almost 12,000 yuan cheaper. "

Facing the impact of the epidemic, the response of the consumer market is directly and intuitive. Affected by the repeated epidemic in March and April, the province's consumer market was under pressure in the first four months; as the order of life gradually recovered, the pace of consumption recovery gradually accelerated. Statistics show that in May, the consumer market was heating and recovering. The total retail sales of consumer goods in the province was 253.97 billion yuan, a narrowing of 7.4 percentage points from the previous month. Among the 18 categories of goods monitored, the retail sales of 11 types of goods such as automobiles and home appliances have returned to the level of March, accounting for more than 60 %.

"Policy group boxing has promoted the boost of consumption confidence." Yang Zhen, a professor at the Economics and Teaching and Research Department of the Party School of the Provincial Party Committee, said that a series of policies recently introduced in our province are not only rich in content, but also the timing is well grasped. More positive and more secure.

Automobile consumption accounts for 10%of the total retail sales of social consumer goods. Focusing on key consumption of automobiles and home appliances, our province has formulated and introduced "Several Measures for Promoting Auto Consumption in Shandong Province" and "Several Measures for Promoting Home Appliances Consumption", which drives large consumption.

Under the epidemic, offline consumption is inevitable, but online consumption is actively supplemented. Statistics show that from January to May, the province realized network retail sales of 218.43 billion yuan, an increase of 14.1%year -on -year; physical online retail sales were 189.17 billion yuan, an increase of 18%year -on -year.

"We actively adopt various measures to promote the high -quality development of e -commerce. By introducing the preferential policies, short video drainage promotion and other methods, we actively provide support for e -commerce companies." At the "Fourth Double Win -Fine Online Shopping Festival and African Goods Online Shopping Festival" held at the end of April this year, Shandong realized online retail sales of 29.41 billion yuan, an increase of 12.2%year -on -year. The goal of helping the province's consumption quality and capacity expansion has been achieved.

In line with the trend of residents' consumption upgrades, and enhancing the important supporting role of consumption in economic and social development, our province incorporates traditional consumption upgrade and emerging consumption expansion into the "Top Ten Demand Demand" Action Plan for 2022. We will do articles in terms of service consumption and other services of travel, sports, etc., vigorously develop new models and new models of consumption, accelerate online and offline consumption integration, and actively cultivate new growth points for consumption.

Boil the water and pour the vacuum packaging ingredients into the pot in turn. It only takes 5 minutes. A pot of hot food can be put on the table ... With the development of the "house economy", the prefabricated vegetable industry stands on the air. "The company has developed hundreds of prefabricated dishes, and the sales of a single small crispy product have exceeded 100 million yuan." Said Ding Xiaopeng, director of the cooked food department of Shandong Longda Food Market, said.

"Since the beginning of this year, our province has actively promoted the development of the prefabricated vegetable industry and took the lead in seizing the right to speak in the prefabricated standard system in the country. At the same time, a package of policy measures to support the development of the prefabricated vegetable industry was included in the 2022" steady progress' high -quality development policy list . "Zhang Qiang, deputy director of the Service and Trade Division of the Provincial Department of Commerce, introduced that at present, the prefabricated vegetable industry has shown the situation in many places in the province.

To accelerate consumption, you need to give birth to more new consumption points. On June 17, the Jinan Cultural and Tourism Bureau launched the "Together Field 'Camp' in Quancheng" in the Jinan Luying season in 2022. 18 camping locations appeared from the sky, tents, lawns, to music, beer, barbecue, flying tray, and flying. The new gameplay of camping is constantly being developed and excavated. Camping+scenic spots, camping+rural, camping+RVs, various fusion models have emerged endlessly, and the camping economy is fully blossoming.

"Although the early epidemic has repeatedly affected the consumption of residents, the huge potential consumer demand for Shandong exists objectively." Zhou Delu, director of the Institute of Economics, Institute of Economics of Shandong Academy of Social Sciences, believes that with the current package of consumer consumption policies, the dividends are gradually released, and it will give play to the boosting domestic demand Expecting role.

(Volkswagen Daily reporter Fang Bao Zhao Xiaoju Sun Yuanze)

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