Guanlan Pavilion ｜ Create an international consumer center city, what is the aiming for Jiqing

□ Zhang Zhaoyou

The 618 -promoting smoke has gradually dispersed. This year, the platforms such as Jingdong have launched the urban consumption voucher area for the first time. Major cities have aimed at "buying and buying" forces, which obviously recognized the important engine of consumption, which promotes economic development.

Shandong proposed to promote consumption to expand the quality and support, and support Jinan and Qingdao to build an international consumer center city.

What is the international consumer center city? In fact, there is no unified standard statement, but we can try to understand it literally.

For example, international, first of all, is a space concept. It depends on whether a city has gathered consumer resources that gathers global, can it attract global consumer groups;

For example, consumption should be the core function, which is not only a single commodity consumption, but also a diversity, diversity, and fusion consumption supply, including whether there is a good consumption experience, forming a specific consumer culture Wait;

For example, the center is a target positioning, which mainly emphasizes the leadership and drivingability of consumption. The consumption of a city must have strong radiation power. This radiation power is even global.

In July last year, with the approval of the State Council, Beijing, Shanghai, Tianjin, Chongqing, and Guangzhou took the lead in the cultivation and construction of international consumer center cities. Starting from their own endowments, five cities have introduced a series of powerful measures to gather local characteristics, which provides a path for the creation of Jiqing.

From the perspective of building a new landmark of consumption, cultivating consumer brand matrix, innovation leading digital consumption, and release of cultural tourism consumption potential, we continue to empower business operations and explore high -quality urban operation models.

Shanghai is accelerating the formation of consumption supply of all merchants, cultivating a unique starting economy, building a well -known consumer business district, innovating and colorful consumption models, and creating a consumer environment that is close to.

Tianjin focuses on "Jinwei Culture", closely surrounds the characteristics of urban characteristics such as river, sea, Hong Kong, and foreign buildings to expand and upgrade new consumer business districts.

Based on the characteristics of Bayu, Chongqing proposes to build an international consumer center city of international shopping, food, exhibitions, tourism, and culture to create a characteristic international consumer center city that radiates the western region and faces Southeast Asia and South Asia.

Guangzhou will rely on the Greater Bay Area Industrial Development Grand Cooperation, Innovation Resources Gathering, International Transportation Hub, International Trade Council, and Consumption Potential Release advantage, highlight the Lingnan culture, and glowing the classic charm and vitality of the times.

Under the new development pattern, expanding domestic demand is one of the key tackling points of the internal cycle -driven dual -loop. Who can become an international consumer center city, who can further enlarge consumption levels, play more role in economic primary drive, and get a new driving force for economic growth.

In contrast to the "International Consumer Center City Evaluation Index System (Trial)", Jinan and Qingdao proposed to build an international consumer center city with their own confidence, but continue to increase.

Continuously increase the international visibility and reputation of the city. The successful holding of international conferences such as the SCO, the Qingdao Summit of the Qingdao Summit, and the Confucian Chamber of Commerce, has greatly improved the international exposure of the two cities of Jinan and Qingdao. Further enhanced the influence of the city and enhanced the competitiveness of the city, it will help attract talents, capital, information, technology and other factors to gather, and promote strong consumer demand to match the supply of high -quality consumer services.

Pay attention to improving urban prosperity. Economic strength and population are important indicators to measure urban prosperity. Last year, Jinan and Qingdao GDP exceeded 1.14 trillion yuan and 1.41 trillion yuan, respectively. Market space. The prosperity of the city is inseparable from strong industrial support, strong economic vitality and continuous population attractiveness.

Continue to stimulate urban business activity. In 2021, the total consolidation of the community in Jiqing reached 512.61 billion yuan and 597.54 billion yuan, respectively, ranking 14th and 11th nationwide, and both per capita indicators entered the top ten in the country, showing the strong consumer vitality of the two places. In the future, it is necessary to continue to build Jinan's first store economy and Qingdao's coastal characteristic consumer bay area, set up more duty -free shops to create a variety of night economy brands.

Exercise in urban arrival convenience. High -efficiency and global transportation connections can effectively stimulate commercial prosperity. Jinan High -speed Railway and Qingdao Airport's international passenger volume among the best in the country can provide important support for commodity circulation and population flow. To improve the convenience of reach, we should continuously optimize and improve the comprehensive traffic infrastructure of the city, rationally increase the number of international routes, improve the efficiency of urban access, and provide greater convenience for international exchanges.

Continuously improve consumption comfort. Easy, elegant and comfortable consumer environment and consumer atmosphere directly affect whether cities can retain consumers and attract consumers to repurchase. On the one hand, it is necessary to upgrade the traditional consumption to accelerate the intelligent transformation of the urban business district; on the other hand, it is necessary to cultivate new types of consumption and vigorously develop intelligent, fashionable and green consumption.

Gathering consumer energy levels will be improved and aiming at the direction of consumer cities. Jinan and Qingdao strive for international consumer center cities. During the creation, the transformation and upgrading of cities and high -quality development will be inevitable.

(Reporter Zhang Zhaoyou, a reporter from Volkswagen Daily)

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