The road of high -quality development of Wuliangye: The way of being safe, observing and solid, and dedicated to far -reaching are committed to the good wishes of the Changqing

In recent years, the total output of the liquor industry has shrunk, the overall performance scale of the industry has continued to rise, and the trend of product upgrades has been significant. At the same time, the choice of head wine companies to expand production one after another, and the industry Matthew effect became more prominent. In this context, how to ensure that the high -quality development of the industry has become the primary problem for the thinking of white wine companies.

"In the face of the changing new situation, new challenges, and new issues, we must settle in peace, accurate understanding, adhere to the right root, scientific response, take the initiative to change, strive to do their own affairs, firmly grasp the initiative of development, We firmly follow the road of high -quality development of Chinese liquor in the new era. "The party secretary and chairman of Wuliangye Group (shares) company have answered at the 11th Chinese liquor T8 summit held by Qin recently.

Chairman of Wuliangye Co., Ltd. Zeng Congqin

Living in a danger, grasp the relationship between "danger" and "machine"

"In recent years, in the context of consumption upgrades and quality upgrades, the liquor industry has fully entered a new stage of structurally stabilized production sales and stable income profit growth." Zeng Qin said.

Indeed, under the trend of consumption upgrade, famous alcoholic companies have completed product structure upgrades. In 2021, the performance of the entire board has risen almost, as well as Wuliangye.

In 2021, thanks to the double efforts of core products and series of wine, Wuliangye achieved revenue of 66.209 billion yuan, an increase of 15.51%year -on -year, and the net profit attributable to the mother was 23.377 billion yuan, a year -on -year increase of 17.15%. The six -year revenue achieved double -digit growth, and in 2021, it was about 2.7 times the revenue in 2016 and 3.5 times the net profit of the mother.

In the first quarter of 2022, the company realized revenue of 27.548 billion yuan, an increase of 13.25%year -on -year; net profit of home mother was 10.823 billion yuan, which exceeded the 10 billion mark for the first time, an increase of 16.08%year -on -year. The company also established the operating goal of 2022: revenue continues to maintain a steady growth of double digits.

Guojin Securities believes that the trend of the expansion of industry expansion under the upgrading of phased demand will not be changed. With the advancement of the reform of the Wuliangye channel and the improvement of the incentive system, it is expected that the two -digit growth growth rate in the middle and long -term companies can still maintain a steady growth of double -digit growth.

From the perspective of Qin, although structural growth has become the main melody and main tone of the industry's development, the continuous benefits of advantageous brands, advantageous enterprises, and superior production areas will continue to benefit, but the development of the industry must still be in danger. Relations, turning crisis into opportunities, seeking opportunities in crisis. He pointed out that there are three signs of contradictions that have three signs and trend. First, while the industry concentration is further enhanced, the changes in the number of alcoholic people constitute a certain challenge for liquor consumption capacity; the second is that the market openness is further increased, while a large number of out -of -industry capital influx in the orderly development of liquor constitutes a certain challenge; the third is the famous wine. At the same time as the reputation is further improved, the contradiction between the supply and demand of high -quality liquor has a certain challenge for the supply of the liquor market.

Keep positive solidity, grasp the relationship between "inside" and "outside"

In recent years, the liquor industry has accelerated the construction of supply -side structural reforms. With the gradual deepening of de -capacity and regulating structure, the industry's overall presentation of a new feature of the steady output scale and the gradually increased output benefits.

According to data from the Foresight Industry Research Institute, in 2021, the output of enterprises above designated size in China's liquor industry was 7.16 million liters, a cumulative decrease of 0.6%; sales revenue was 603.3 billion yuan, a cumulative increase of 18.6%; the total profit was 170.2 billion yuan, a cumulative increase of 33% Essence In the brewing industry, with a market share of 13.2%, it accounted for 69.5%of the entire beverage and wine sales revenue and profit of 87.3%.

It can be seen that under the trend of consumption upgrade, almost all wine companies have completed the product structure upgrade, the overall production of the industry has declined, its performance has risen, and the industry has entered the era of stock competition. At the moment, the high -quality supply supply of the liquor industry is far from the growth of high -end consumer demand. The era of "long -term lack of wine and long -term lack of good wine" in the industry has moved towards depth.

In the face of the uncertainty of the industrial development, he has proposed that he must keep the solidity and grasp the relationship between "inside" and "outside". He pointed out that in order to keep the quality of quality, we must uphold the original intention of "brewing good wine" at any time, keep the lifestyle of the quality of quality, and make the quality visible and touching; The Chinese famous wine brands that are full of history and the hardships of history, abandon speculative short -sighted practices, and avoid the influence of ethnic brands. Healthy and sunny cooperation ecology, development of ecology, and industrial ecology.

Quality first is always the first criterion for wine companies. After taking office from Qin, Wuliangye accelerated the promotion of high -quality production capacity construction projects: In terms of brewing capacity construction, the 100,000 -ton ecological phase project (pure grains solid fermentation high -quality liquor original wine production capacity) added 20,000 tons of original wine production capacity after completion; After completion, the capacity of 20,000 tons will be added to the production capacity of 20,000 tons; after the planning and construction of a 100,000 -ton ecological second phase project will be added, 60,000 tons of original wine production capacity will be added. In terms of supporting capacity construction, after the completion of the intelligent grinding and granary renovation projects, 50,000 tons of grain storage capacity will be added to form a 600,000 -ton grinding capacity.

With the gradual release of the above projects, the company's production capacity foundation will be further consolidated, the benefits will be greatly improved, and the quality assurance will be further strengthened.

In addition, Wuliangye's new 80,000 tons of pottery altar library was officially opened on May 21, so far the company's overall pottery storage capacity reached 300,000 tons. It is reported that the 80,000 -ton pottery library of Wuliangye is the first phase of the company's major project -300,000 tons of pottery tank projects. 10 new pottery library can be built. The original wine is 80,000 tons. On the other hand, in the context of building a new development pattern of mutual promotion of domestic and international dual cycles, brand value has become increasingly prominent and the brand economy has grown. As a representative of Chinese national brands, Wuliangye is using its own way to inject strong kinetic energy into the rise of Chinese national brands.

In addition to the continuous strengthening of its own hard power, Wuliangye actively participates in the Boao Asian Forum, APEC, and Expo and other international high -end platforms to show the world's unique liquor culture and charm of "strong flavor". Talk about Chinese liquor stories and lead Chinese liquor to "go global", and the brand value continues to rise.

In the "Daily Economic News" and the "China Listed Companies Brand Value List" released by the China Enterprise Research Center of Tsinghua University, Wuliangye steadily settled in the first echelon of the list with a brand value of 236.8 billion yuan, an increase of 27.5 billion from 2021 Yuan.

The continuous jumping of brand value is also related to Wuliangye's attaches to the reasonable returns of investors. The annual report of Wuliangye's 2021 shows that the profit distribution plan in 2021 is: 30.23 yuan per 10 shares (including tax), the total cash dividend is 11.734 billion yuan (including tax), and the dividend ratio is 50.2%. It is more than 200 million yuan higher than the promised on March 30, and the amount of dividends continues to reach a new high. This is also one of the two consecutive years of Wuliangye's cash dividends for two consecutive years. It is one of the two listed companies in the western region (Wuliangye and Moutai, Guizhou). The only Sichuan listed company has given shareholders a generous return on investment.

For industry head companies, I have pointed out from Qin that we must be good at grasping the value and essential requirements of the development of the liquor industry. Stable and progress, strive to achieve sustainable development, stable and high -quality development, and drive upstream and downstream enterprises in the industrial chain supply chain to sustainable and stable development.

The relationship is far away, grasp the relationship between "big" and "small"

Only when we are looking for opportunities and keeping up and solidifying, can we do it far and achieve long -term high -quality development of the enterprise.

"To be far -reaching, grasp the relationship between 'big' and 'small', and be in a big place and start." Zeng Congqin said.

The so -called "big focus" is the awareness of the overall situation and the system of system. The relationship between "big" and "small" is to achieve long -term and current combination, macro and micro -micro -combination, overall and local combination, keep positive innovation, surgery, and cultivate the industry's ability to cross the economic volatility cycle To realize the steady growth of high certainty under long dimensions, and build a new industry new ecology with high -quality development.

Specifically, the first is to adhere to the foundation and plan for the long -term and focus on the new ecosystem of products. It is necessary to adhere to the inheritance of pure grain solid -state fermentation technology, and to practice the concept of green product design, start with the aspects of winemaking ecological protection, organic planting of raw materials, pure grain solid -state fermentation, green packaging materials, etc., to promote the industry to accelerate the formation of production process optimization, clean process, clean process, clean process, cleaning, cleaning, cleaning, cleaning, cleaning, cleaning, cleaning, and cleaning process New model of green manufacturing in resources cycle. At the same time, in -depth supply -side structural reforms with the core of wine body innovation and process innovation, in response to policy calls and market demand, upgrading the dimension and concept of product innovation, for young consumer groups and foreign consumer groups, accelerate development of diversified and fashionable, fashionable, fashionable It has continuously provided ecological liquor products that meet the needs of consumers' subdivision.

The second is to adhere to the equal emphasis on green development and industrial upgrading, and build a new ecosystem of production areas. We must go all out to protect the water sources and ecology of the production area with the standards that can make wine; combine the national dual carbon targets, to accelerate the construction of "zero carbon production areas" and "zero carbon wine companies", and promote the development of the liquor industry to the green ecological development comprehensive development. Transformation; reasonable layout of the industrial structure of the production area, and vigorously promote the integration and development of the first, second, and tertiary industries, so that the liquor industry can better play the linkage of the first, second, and tertiary industries, and promote the ecological value and the value of the production area. The brand value moves towards a higher end.

The third is to adhere to the improvement of standards and norms, and build a new ecosystem of industries. Do a good job of the top -level design of the standard system, build a standardized system that is more complete and in line with international standards, establish a discourse system with standardized liquor industry, and build a formalized value promotion system.

As once said from Qin, 2022 is a key year of the "Fourteenth Five -Year Plan" of the liquor industry's "fourteenth five" climbing and breaking through the wall. After the new management "takes over", Wuliangye has entered a new stage of development. Facing the industry's crisis and opportunities, Wuliangye is in its own way to cultivate enterprises through the ability of the economic fluctuation cycle. Beautiful wishes to achieve continuous and stable and high -quality development. Text/Jianan

Daily Economic News

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