Small cans of tea live "all beings", some people cheer the future, some people keep old and sorrow

The breakthrough upgrade of any industry will inevitably be accompanied by doubts.

At that time, in order to let more people pay attention to the Forbidden City, Shan Xiangxiang launched the big IP of the Forbidden City with humor and youth as the main characteristics, but it has attracted overwhelming questions such as the outside world "unscrupulous" and "kitsch". The power of their own is interested in cross talk, but it has also been accused of traditional cross talk worlds, and comments such as "non -observance of the rules" have not been broken.

The older the ancient industry, the more intense the question caused by innovation and upgrading. Such as the tea industry.

On the evening of June 20, small cans of tea were held in the form of online live broadcast to hold a 10th anniversary · Science Tea Reporting Meeting. When the founder Du Guozhen stood down the Waters Platform on the Water Platform of the Huangshan Super Factory, it was displayed in front of the small cans of tea in front of him, such as "IQ Tax", "Run a vote", "This is this" Help people do not understand tea at all.

Small can tea directly questioning

In the face of doubts, Du Guozhen chose to thank. He believes that these doubts have made him realize that small cans of tea need to maintain better communication with the public, and he wants everyone to understand a real small can of tea.

What is "real small pot tea"?

Prior to this, few people would believe that small cans of tea can persist in tea for ten years.

From the past experience, Du Guozhen and his team seem to change the industry every 5 years. They are good at advertising and quickly established a brand and sold them. They put the eight kinds of tea of ​​the six major tea in the same jar, unified 4G, and in the traditional tea industry, it seems that they are completely "rebellious."

Therefore, small cans of tea have not been favored on the first day of entering the market. But this may be the old saying that the destructive innovation comes from the industry, because they can get rid of the trap of ability, not to repeat the industry's knowledge and what they have done.

At this conference called "one person", Du Guozhen first told how small cans of tea were innovatively made through the past ten years as "foreigners". In 2012, at the beginning of the establishment of small cans of tea, there were too many doubts about Chinese tea in Du Guo's heart: Why is the level of tea packaging on the market seriously uneven? Why do tea leaves have different levels, but consumers rarely say what the standards of distinction levels are?

These puzzles are indeed only "outsiders". In order to solve these problems, small cans of tea put forward the concept of "scientific tea" and find a standard for Chinese tea. You know, no one thought about it in the tea market with mixed product quality and deep industry water at that time, and no one dared to do it like this. After all, as long as you do it along the old tea -making road, you can ensure food and clothing. Why should you open up a new path from the traditional road?

But because it is a "foreigner", Du Guozhen's small cans of tea have seen these seemingly simple but essential cores. In the past ten years, in order to achieve the quality of tea from the source, Du Guozhen led the small can of tea team to complete the important layout of the industrial chain and midstream. For example, at the press conference, Du Guozhen showed the automatic and continuous intelligent production line of Yunnan black tea at the small can of tea Fengqing factory. With this intelligent production line, small cans of tea from withered, drying, twisting or kneading, fermentation to the first production of tea, truly realized the entire process of "fresh leaves and tea". The experience of reciprocating the technology, inherit the master's skills, and stably produce high -quality tea.

Industrial 4.0 standard small can Chahuangshan Super Factory

In addition, in order to improve the supply chain, small cans of tea have invested 1.5 billion to create a Huangshan Super Factory based on Industry 4.0. The simple and modern architectural design is just the surface of this super factory. The real intelligent part is that it is actually an operation headquarters base that integrates tea research and development, testing and inspection, intelligent three -dimensional warehousing, fully automatic packaging and scientific logistics.

Whether it is data -based, or to create intensive and large -scale planting models, in the traditional tea market, small cans of tea can be regarded as a "alien" that does not produce licenses according to the traditional routine. Therefore, when the slogan of "small can tea, master works" appears on the market, the overwhelming doubts and ridicule comes, "Every can of tea must be made by the master by the master, isn't the master who wants to be exhausted?" Is it not because the public lacks awareness of the new tea making method, but has it understood "data data" as "handmade"?

Some people think that this approach has destroyed the rules of handmade tea in the traditional tea industry. It can data data from each point of the master's tea -making process to ensure that it provides stable and high -quality tea to the market. Is the normal needs of the person? In contrast, those who stand on the traditional road and apply cold eyes to "scientific tea", they are not just to keep consumers continue to bear the "difficult to choose tea" and "not good tea" in order to adhere to the old concepts. Are you distressed? This approach will only become the further development of the tea industry.

How to view the value of the innovative?

There are two ways of innovation, one is improvement, and the other is subversion.

But essentially, the direction of improvement and subversion runs counter to the end, and the basic logic is even more common. Just like the two running cars, it is not a way. There is no new drama on the old platform. Although the story of self -subversion is very tragic, it is almost impossible to do it.

Tea originated from China, but the first country to industrial tea is Britain. Chinese tea has never appeared significantly improved or subverted. However, we are not without cases that can be used for reference. At present, coffee and cola are recognized in the world's popular beverages, but at the beginning, coffee as agricultural products still scattered the market even if it circulates worldwide. It wasn't until 1938 that Nestlé launched a quick -solid coffee brand. It first broke the situation from agricultural products to standardized products for the first time. From this era of coffee rapid foodization, the world -class brand of Nestlé was rising. Subsequently, with the upgrading of industrialization, coffee began to move from fast -food products to quality products. In the era of coffee quality, Starbucks expanded rapidly and ushered in its peak. In the 21st century, coffee entered the era of aesthetics, and people pursued the ultimate experience and social welfare. In addition to Starbucks, there were famous coffee brands such as Blue Bottle Coffee and Philz Coffee. Chinese tea has been sinking for a long time. If the tea industry wants to break the "big and scattered" situation and appears world -class brands, industrial intelligence is an innovative path that it is bound to try. Even if there are no small cans of tea, there will be other brands to try, but this time, small cans of tea walk ahead, it is unavoidable to face criticism.

Du Guoyi said that he must "use the concept and technology of innovation to inherit the superb tea -making skills left by the ancestors, and use higher efficiency, more stable quality and better experience to carry forward Chinese tea."

But not everyone is willing to embrace innovation. This live broadcast makes people see the "beings" of the industry. Some people see the scenarios that have a unified standard of tea products in the intelligent devices of many "scientific tea" and can be cultivated in large scale and intensive planting. They see the possibility of large tea brands such as Litun in China. They look at them. It is the future of the Chinese tea industry. There are also people who stood in the fence of traditional tea -making methods to sorrow for the old concepts, but they always refused to take another step forward, and made an abomination of the concept of "scientific tea".

However, the development of the times will never stop for the complaints of the conservatives. The further development of the tea industry requires the promotion of scientific tea. Although it will inevitably be controversial in the early stage, when the volume changes the qualitative change, the effect of a hammer can be produced, and the various questions in the past few years will not be able to break.

Seeing this, do you think it makes sense to question the small pot of tea that has made rapid progress on the road of intelligence?

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