Fujian Yunxiao: Landmarks and Standard New King Energy for Village Revitalization

This website (Xu Yinqian Fang Shujuan Cai Jianglong) Yunxiao has a good location advantage and ecological environment. The hard -working Yunxiao people's cultivation has become a thousand -year -old county into the hometown of fish and rice, creating a rich landmark product resources of the cloud. In order to polish the golden signboard of the landmark product, the county party committee and county government focus on the development of landmark industry, implement "one town, one industry", "one village, one product" to enhance the scale, standardization, and branding of landmark products, and actively strive for the protection of national geographical logo products protection The demonstration area has driven the strong agricultural and farmers, and achieves a comprehensive change in poor counties to revitalize the whole region.

Now the critical period of the tea garden management and protection. In the past few days, the thousand acres of tea woods in Baishi Village, Huotian Town, Yunxiao County are fully resting here, and the tea gardens in summer are green. In recent years, Baishi Village, Huotian Town has explored the "Tea Road" and became a "tea article". In 2016, he applied for the "Huotian Damao Mountain Tea" national geographical logo trademark, and focused on building mechanisms, playing brands, and nursery. 2. Promoting marketing, Huotian Damao Mountain Tea has formed a comprehensive system that integrates production, processing, transportation, and sales. Not only in planting good tea, making good tea, and selling good tea. Baishi Village also combines scenic spots to create a "tea industry+tourism" development model, so that the tea tourism is integrated, complement each other, and opened up a new path for the realization of rural revitalization and farmers' income to become rich.

As soon as the small tea was turned into a large industry, it was just a microcosm of Yunxiao County's vigorous implementation of the strategy of landmarks and rich farmers. In order to further promote rural rejuvenation, Yunxiao County continued to improve the protection of the trademark brand of geographical indication of the county, and accelerated the organic integration of the development of the geographical indication industry and characteristic industries, the construction of ecological civilization, and the inheritance of historical and cultural heritage.

In recent years, Yunxiao County has been based on resource advantages, highlights regional characteristics, and gives full play to the golden signboard of Yunxiao as the "first county of landmarks in the country". The high -quality development of the geographical indication industry. Relying on the resource advantages of 40 landmark products in Yunxiao County, cultivate characteristic industrial clusters with excellent quality, large scale, and high degree of integration, and accelerate the occupation of modern agricultural system.

As of June 2022, there were 40 landmark products in the county, ranking first in the national county -level administrative region. Among them, Yunxiao and Bamboo Tower mud are well -known trademarks in China. Nowadays, Yunxiao is starting to put the existing 40 landmark product resource segment categories, and implement uniform landmark registration standards, unified quality, unified price, unified packaging, unified publicity, and local conditions and accurate policies to further improve the protection standard system and inspection of the geographical indicator protection standard system and inspection. The detection system and quality management system ensure the quality characteristics of geographical indications, and the ability to improve the use and management capabilities of landmarks. While strengthening the excavation, application and protection of landmarks, Yunxiao also focused on the development of service regional and industrial improvement, and explored the development path of "landmark products+food manufacturing+cultural tourism integration".

"In the next step, our county will further deepen the integration and development of the landmark industry, extend the landmark industry chain, and encourage landmark product business enterprises to become bigger and stronger. We will set up a special landmark product marketing company to pack 40 landmark products Landmark products, broaden sales channels, increase product added value, increase farmers' income, and help rural revitalization. "

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