Light up the "Firefly Forest", the new brand of Tiantai Mountain is grandly released

On June 23, the construction conference of the Tiantai Mountain Fire Forest Brand of Chengdu was held in Chengdu. The conference was hosted by the People's Government of Langshi, hosted by the Cultural and Sports and Tourism Bureau, the Tiantai Mountain Scenic Area Management Bureau of Pingle Ancient Town, Pingle City, the Sichuan Provincial Department of Culture and Tourism, the Sichuan Provincial Science and Technology Association, the Sichuan Provincial Department of Culture and Tourism The relevant leaders of the Chengdu Culture, Radio, Film and Television Tourism Bureau and Yantong attended the meeting. Douyin, Meituan, Ctrip, Huawei, Honor, Jin Liufu and other well -known enterprises and media representatives have witnessed the release of the Tiantai Mountain "Firefly Forest" brand and reached a number of friendly cooperation.

Flowing light, establishing a new brand to empower the scenic area

The "Fireflies Forest" brand is Tiantai Mountain Scenic Area as the National Forest Park. In the context of practically practicing the concept of green development and protecting biodiversity, based on Tiantai Mountain's excellent ecological base and unique fireflies biological resources, it implements fireflies ecological tourism Development model, incubation ecological products, promote ecological value to economic value conversion, and transform green water and green mountains into Jinshan Yinshan. The concept of Tiantai Mountain Ecological Tourism has been refined through many years of practical integration.

The "Fireflies Forest" brand is also the first ecological tourism brand in China with the theme of "Firefly". It is the solid move of Tiantai Mountain as the "Asia's largest fireflies ornamental base". Innovative marketing practice with boundary integration.

Focusing on the construction of the "Fireflies Forest" brand, Tiantai Mountain creates literary creation as a lead, fits the preferences of the Internet and younger generations of tourists, and has created fireflies themes such as picture books, viewing maps, cartoons, songs, etc. Scene and imagination space. The scenic spot launched a colorful Tiantai Mountain Fireflies Travel Season event such as Fireflies Forest Micro -Light Concert, fluorescent night running, and fluorescent markets to promote night economic development.

In recent years, in order to protect the living environment of fireflies, the Tiantai Mountain Scenic Area not only delineates the ecological red line, has set up fireflies to protect the volunteer team, builds a fireflies ecological ornamental platform, sets up the Tiantai Mountain Firefly Research Institute, and builds a firefly research base. chain. At this press conference, the scenic spot hired Professor Cao Chengquan as the first dean of the Tiantai Mountain Firefly Research Institute, and hired insect experts such as Professor Liu Tongxian, Professor Chen Bin, Professor Shi Aimin, and other insect experts for the consultant of the Tiantai Fireflies Research Institute to specialize in the protection of fireflies and Ecological value conversion project promotes the development of fireflies characteristic industries, and gradually builds a biological diversity protection system for scenic spots.

Industrial linkage, fireflies protection and research micro funds are officially unveiled

Lintong has produced wine since ancient times. It is located in the Chinese golden brewing belt and the ecological environment is excellent, creating a history of wine brewing for 2300 years. Jin Liufu Liquor has inspected more than 20 liquor area across the country, and met the "natural environment detector" of fireflies in Tiantai Mountain. Finally, he decided to take root and invest in the industry. In order to help protect the ecological environment of the "Hometown of Baijiu Laojiu" and fulfill the social responsibility of the enterprise, Jin Liufu Liquor and Tiantai Mountain jointly launched the "Chengdu Cross -community Development Fund Tiantai Shan · Golden Liufu Fireflies Protection and Research Micro Fund". At this press conference, the Tiantai Mountain Scenic Area and Jinliufu Wine are jointly unveiled. The fund will be committed to fireflies research and firefly habitat environmental protection. In addition, the scene was also awarded the gold award won the gold award won in the Sichuan Featured Tourism Commodity Competition in the Sichuan Featured Tourism Commodity Competition in 2022. The award was also fully affirmed by the integration of wine and brigade integration.

Cross -border linkage, establish a "fireflies" brand marketing ecological chain

Cross -border marketing and technology empowerment are also the highlights of this conference. Tiantai Mountain has cooperated with Xiaomi mobile phone to launch the "Tiantai Mountain Firefly Secret Realm" video in the country. With the Huawei brand in Chengdu, the firewood cultural and creative space was launched in Chengdu. Cross-border cooperation. In order to further enhance the influence of the Tiantai Mountain fireflies brand, at the press conference, the Cultural Tourism and Mi Photography Platform jointly launched the firefly image creation plan. I believe that in the near future, we will see the figure of Tiantai Mountain fireflies in more scenes.

In order to serve tourists from all over the country, the Tiantai Mountain Scenic Spot at the event site also signed a cooperation agreement with travel agencies, Sichuan Self -driving Tourism Association, Meituan, Ctrip, Tongcheng, donkey mother and other tourism platforms to allow the front end of the fireflies to travel to the back end and back end. , Allow the fireflies tourism industry chain to continuously extend. Under the testimony of the guests, through the on -site video connection, the Tiantai Mountain Firefly Tourism was opened to traffic at the Chengdu Tourism Distribution Center (Xinnanmen Station) and reached the Tiantai Mountain Firefly Forest.

It is reported that there are more than 20 types of fireflies that have been discovered in Tiantai Mountain, accounting for about 15%of the national fireflies. It can be seen in the scenic area from April to November each year. Daowan, Zhengtiantai and other areas, fireflies of various varieties have appeared alternately, and multiple waves of viewing peaks appeared in the year. Entering April every year, Tiantai Mountain becomes a fairy tale world of fluorescent and glittering, attracting a large number of tourists from all over the country to come and watch.

Reporter Chen Shen

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