Report: The overall recovery of the Chinese entertainment and media industry, it is expected that the growth rate will be higher than the global level in the next 5 years

China Economic Net, Beijing, June 23 (Reporter Ma Changyan) Pricewater Yongdao today released "Global Entertainment and Media Industry Outlook" (hereinafter referred to as "Report") released by Pricewater Yongdao today (hereinafter referred to as "Report"). In 2026, the revenue will reach about 526.9 billion US dollars, and the compound annual growth rate of the next five years will be 5.7%, which is higher than 4.6%of the world. Among them, in subdivisions such as virtual reality (VR), Internet advertising, video games and e -sports, China's average growth rate will lead the world.

The report predicts that by 2026, the scale of China's Internet advertising market will reach about $ 185.3 billion, and the annual growth rate will reach 13.1%. Among them, new forms such as short video advertisements and live advertising have brought growth to Internet advertisements. On the one hand, thanks to the rapid development of Internet technology, the industrial chain becomes mature, and the innovation expansion of Internet advertisements has more gameplay; on the other hand, "Gen Z" has gradually become the mainstream, and the demand for advertising is customized, personalized, and refined. Internet advertisements are more advantageous than the traditional advertising industry in this regard.

The report states that the overall recovery of the Chinese film industry is good. The number of viewers rose sharply. In 2021, the box office was more than twice as much as 2020, and rose to about 1.3 billion. From the perspective of film box office income, China has become the world's largest film market, accounting for 35.6%of the global box office. It is expected that the box office revenue in 2023 will return to the level before the epidemic. China and the United States are still the two major film markets in the world. China ’s box office revenue in 2026 is expected to account for 26%of total global revenue, which is higher than 22%of the United States.

Pwa's data shows that China is the world's largest video game and e -sports market. The total revenue in 2021 is expected to increase at an annual growth rate of 11.3%to $ 94.6 billion in 2026. From the perspective of social/casual game revenue, it is expected that its total revenue in Chinese video games will reach 87%in 2026. Among them, the "free game plus game project" and "ads in the application" business model are still the most popular In the application, ads will account for 83.7%of new revenue in the social/leisure industry in the next five years.

The report pointed out that in the Chinese market, technology and business innovation have gradually contributed to the prosperity of the Yuan universe industry pattern. Digital collection, virtual human, and virtual world have become the three most important Yuan cosmic tracks. Among them, the market heat of digital collections is gradually increasing. Based on well -known IP -based development and casting digital collections is becoming a realization of many intellectual property rights, realizing the rapid realization and value magnification of fan traffic. In the future, categories will expand from digital collections to wider digital assets, such as non -homogenization of equity -based non -homogenization to explore cross -platform use and cross -user circulation.

Looking forward to the future development of the Chinese entertainment and media industries, Cai Zhifeng, the co -owner of the Chinese media industry in Mainland China, said: "Most of the Chinese entertainment and media industries have recovered in 2021, and the growth rate is expected to be resumed from 2022 and 2023 to the level before the epidemic level. . In the future, with the emergence of more and more content creators and short video platforms, it is expected that Internet advertisements will increase faster than last year, and it will increase its market revenue proportion. The rise of the Yuan universe will continue to drive innovation technology Application and further development, digital collections will be more widely accepted and used in the real world and virtual world. "

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