"Three linkages" do "code" service

"Three linkages" do "code" service

Jiang Liyuan

Since the beginning of this year, Shanxi Yangquan Agricultural Credit Society has focused on gathered power to quote the lead, with "Jinxiang E payment" as the starting point, "three linkage" to do "Jinxiang E payment" merchants 'extended guests, live customers, and customers' work , To comprehensively seize the "highland" of the mobile payment business of Shancheng. At present, it has accumulated 10,156 merchants in the "Jinxiang E payment" and completed 920.76%of the task goals in the first half of the year.

All members are linking to do solid grid marketing. The Rural Commercial Bank formulates the special assessment of the "code" on the actual situation, conducts two -way rewards for marketers and merchants, greatly enhances the enthusiasm of the "code" payment, and uses public accounts, video numbers, and special lectures to the area under the jurisdiction. The business district carried out "coverage" publicity to help merchants fully understand the "Jinxiang E payment" business. All branches divide the business district under its jurisdiction, and the person in charge of the outlets leads the team to form a marketing team to carry out the "carpet" street sweeping marketing. Essence With the help of friends and social circles, all employees actively promote the payment business to relatives and friends, and strengthen the marketing team to increase the influence of payment with the area of ​​100.

"CBR" linkage and do real scene marketing. On the one hand, select high -quality merchants, formulate specialty merchant marketing programs, and carry out rich and diverse coding -scan payment preferential activities, such as the enthusiasm of using full -time reduction and vocal crickets; The "first -tied gifts" activities such as tie mobile phones to achieve closed loop marketing; on the other hand, set ladder fees based on indicators such as merchant activity, precipitation funds, and contribution to attract more customers and Yangquan Rongxin to share the results of reform and development, business quality improvement results, ; On the one hand, in -depth office work on the market under its jurisdiction, with the help of the self -service card issuer to realize the card opening, registration, and cloth "code" in place, and for different customer needs, it is equipped with cloud sound, code scanning box, cloud printer and other terminal equipment to allow customers to allow customers to allow customers to allow customers Deeply experience the service of "code" on the "code" of agricultural credit.

Link up and down to service marketing. Online, set up a merchant WeChat group to break the time and regional boundaries, communicate at any time, seamlessly connect, and effectively solve the "urgent and sorrow" online merchants, so that "Jinxiang E payment" can be pushed, households, use, use, use At the same time, the deposit of the province's agricultural credit cooperatives exceeded 10 trillion and Yangquan Agricultural Credit Society, which exceeded 50 billion publicity offensives, implanted various electronic services into the public's field of vision, and continuously brightened "Shanxi Agricultural Credit People's Bank". Brand image; offline, take the opportunity to "visit customers, ask for demand, excellent service" as an opportunity to go deep into the market to collect information on the front line of the market, understand customer needs, and further closely have the relationship with merchants. The expansion of deposit marketing and other businesses laid the foundation of the masses. At the same time, during the process of receiving business, departments at all levels and departments strongly cooperated, such as tailor -made exclusive credit products for merchants and meeting the diversified capital needs of customers.

- END -