Liu Bingyang, President of Xuhui Construction Management: The competition in the agglomeration industry is gradually fierce

On September 29th, at the 1222 China Value Real Estate Annual Conference hosted by the Daily Economic News, Liu Bingyang, President of Xuhui Construction Management, shared the theme of the theme of "New Paths of Housing Enterprises: New Path" speech.

Liu Bingyang said that the agency industry is a light asset service industry derived from real estate, with clear expectations and clear market logic. "In the next 5 to 10 years, the market size of the agency may increase to about 100 million square meters, and the revenue scale should reach the revenue level of 40 billion to 50 billion yuan."

Liu Bingyang interviewee confessed

The scale of agency revenue may reach 50 billion

Liu Bingyang pointed out that although Dai Jian is a light asset service industry derived from real estate, it is actually essentially different from the real estate industry. As a light asset service industry, it is characterized by low -fixed assets and low operating costs, creating income through knowledge/labor.

From 2010 to 2015, many real estate companies entered the field of agency construction, and the industry began to flourish, making it one of the mainstream businesses of real estate companies. Since 2015, more housing companies have participated in the construction of the agency. At the same time, the housing enterprises have gradually split the construction sector for key development. Some excellent counterparts have entered the capital market and realized the independent listing of the construction business.

"At present, our construction industry is already a tens of billions of industries. Although the scale is still small now, from the past data, the industry has maintained a rapid growth trend. For example 100 million yuan, but the annualized growth rate is more than 30%. Whether it is the newly signed agency area, or the income scale of the agency industry, it has achieved rapid growth. "

Liu Bingyang added that the average annual growth rate of the construction area reached 25%, and the annual growth rate of the industry's income scale has reached nearly 35%, so this is still a sunset industry. The real estate industry has gradually transformed from the simple and rapid development of the past to the stage of management, brand, and capabilities. Essence

At present, there are still many urban investment companies to get land, which also puts forward high demand for the agency industry. "Overall judgment, the market size built in the next 5th to 10th may increase to about 100 million square meters, and the revenue scale should reach a revenue level of 40 billion to 50 billion yuan."

From the perspective of the capital market, Liu Bingyang believes that the traditional real estate development business belongs to capital -intensive, with both investment development, large investment scale, and is easily affected by the cycle of the real estate market. The profit margin is decreased year by year. In contrast, the agency industry belongs to the light asset service industry, as well as management output, brand output, and resource output, and the investment scale is small, the anti -risk capacity is relatively high, and it also has its own unique advantages in the changes in the cycle.

The essence of the construction industry lies in empowerment

Liu Bingyang listed the development experience of Japan and other foreign agencies.

For example, the rapid development of Japan's agency business is after the new house market shrinks, that is, after the local urbanization rate reaches a certain level, the demand for new houses has begun to shrink. At this stage, the asset management industry is also in a stage of a big explosion. In Japan, agency does not define it as a highly profitable industry. In fact, it provides a diversion service for lease sales management. Especially in the trough of the industry, it is used to maintain the scale and excellent talents of the development team. , Profitting core competitiveness for favorable tools.

The original intention of Xuhui Construction Management for the agency construction business is to expand, find friends, circle relationships, practice teams, and coordinated. Liu Bingyang explained that the traditional real estate development business will be limited by geographical and strategic investment, but the construction can carry out capacity output around the main city. At the same time, agency can also strengthen the relationship with governments, state -owned enterprises, and peers from local governments, and enhance cooperation stickiness.

"The agency industry is now competing and becoming fierce, but in fact, there are many business annexes. We can touch different areas and different types of enterprises to provide all -round services." Liu Bingyang pointed out that the agency business can also draw funds at the same time. Real estate+business such as long -term rental, property, health care, etc. In addition to residential, there are industries, commerce, office, and pensions.

In Liu Bingyang's view, the essence of the agency industry is still empowerment. Taking Xuhui construction as an example, through agency construction, the ability and brand resources of Xuhui Group need to output them to the commissioner project, provide value services, enhance product image, and provide better brand operations.

Specifically, Liu Bingyang divided it into four generations of tracks: government -enterprise, industry, business, and capital, each with its own characteristics. The government -enterprise agency has a low -risk and low profit attribute. The core competitiveness is the product quality and diversified experience; the industrial construction track can form industrial coordination with the commercial and old -age care of the real estate diversified sector; The business volume is the largest. Relatively speaking, gross profit can be done higher, but the risks are also higher. Capital construction tracks are a long -term direction, but they need to have better strategic partners.

"From the perspective of the development of the industry in the future, commercial agency construction is still the mainstream around. Among them, third -tier cities and second -tier cities are the mainstay. Phase, but the potential is relatively large. In the next few years, a good outbreak may be ushered in. "

Liu Bingyang concluded that thinking about how to build a business on behalf of the construction, first of all, we must adhere to long -termism. We must provide services to the project and the owner and create value.At the same time, it is necessary to establish a whole set of risk control systems, strictly adhere to the red line, and do a good job of managing before the investment."Standing on the current construction market in the ascendant, our industry is not mature enough, and it is still developing rapidly. Xuhui Construction Management is also willing to work with the industry to promote the good development of the industry, and to establish industry management togetherStandards make the industry more mature and healthier. "Daily Economic News

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