30 years of Heasheng Chuangzhan: Sticking up to the bottom line of safety and stability, shaping sustainable development samples

Thirty standing, founding the 30 -year journey founded in 1992. In this 30 years of storms, Hyona Chuangzhan has become a science And industrial -driven comprehensive investment holding platforms, the multi -business sector has built the development of the entire field, and its real estate, commerce, infrastructure, life, and investment in the five major sections.

All of this is determined by the values ​​of the establishment of the place where He Shengchuangzhan's self -founding is, that is, always adhere to the safety and stable bottom line, put risk control in the first place, with profit -oriented, and not blindly pursue scale and speed. Pay attention to asset appreciation and financial stability, and shape sustainable development samples.

With excellent performance, Hesheng Chuangzhan won the annual value real estate listed company of the 2022 China Value Real Estate List and 2022 China Real Estate Listed Company at the 12th China Value Real Estate Annual Conference hosted by the Daily Economic News. The list of TOP100 (ranked 22nd, rising 14th last year) and other awards, which can be described as renamed.

/ Stable foundation /

As a comprehensive investment holding platform, the real estate business has always been the business sector of the intensive power of Heasheng Chuangzhan, and it has also continued to provide stable income and profit growth points. Taking the latest 2022 semi -annual report as an example, during the reporting period, the total amount of property sold for sales and pre -sale contracts for sales and pre -sale contracts was RMB 16.86 billion (below, 2021 is 212.27 billion yuan), of which property contract sales were 154.62 100 million yuan (2021 was 20145 million yuan), and the sales contract sales were 1.398 billion yuan (2021 were 1.082 billion yuan).

In the first half of this year, the total construction area of ​​Heasheng Chuangzhan's delivery was 470,000 square meters. The main delivery projects include Yonghe Beijing, Hesheng World Village, Heasheng International Garden, and Hedosheng Guan Tang Emperor Jing. As of the end of the reporting period, the land reserves of Hesheng Chuangzhan were 29.23 million square meters. As a result, the financial situation of He Shengchuang has also been improved. As of June 30, the total dividend liabilities of Hangsheng Chuangzhan had a total of HK $ 103.5 billion, a decrease of 10%from HK $ 115.2 billion last year. Among them, 22%of the debt due within one year, a decrease of 3 percentage points from 25%at the end of last year.

Throughout the performance of Hyonan Chuangzhang for a period of time, security and stability are the keywords of the company. Hesheng Chuangzhan has always put financial health first, re -reliered cash, heavy profits, and improves with leading product competitiveness. Brand premium. However, for the real estate business, the more core competitiveness of Hedsheng Chuangzhan is the brand effect.

Heasheng Chuangzhan has the core competitiveness of high -end lifestyle differentiation, and continuously upgrades the three major residential product lines of "top luxury homes, mid -to -high -end quality houses, office buildings & apartment". A series of boutiques such as the combination of Heasheng · 销 销 销 销 销 销 销 销 销 销 销 销 销 销 销 销 销 销 销 销 销 销 销 销 销 销 销 销 销 销 销. There are high -quality people's living cards with the characteristics of synthesis.

The latest data is that from January to August 2022, the total sales amount of the group's contract was about RMB 20.888 billion, and the sales area of ​​property contract was about 81,7492 square meters; the average sales price of property contracts was RMB 23488/square meter. The total contract sales amount sales of about 19.201 billion yuan in property contracts.

/ New momentum /

If the real estate development business is the foundation of the exhibition, then its business, infrastructure, joint life, investment and other fields are a new driving force for the continuous development of the exhibition.

As of the end of August, the GMV of the community science and technology platform of Heshengchuangzai Group has exceeded 3.11 million platform registered users of 37.7 billion platforms.

The total management area of ​​the joint business is over 160 million square meters, covering 30 cities across the country, providing high -quality services for more than 1 million households with a leading community industrial ecology, and fully promoting the digitalization of enterprises, communities, and cities to the industry.

In the commercial sector, the differentiated of Heasheng Chuangzhan created a variety of product lines such as He Shenghui, MOHO, pan -entertainment, and MAHA. There are more than a dozen mainstream cities including Beijing, Shanghai, Guangzhou, Shenzhen, and Chengdu. It has more than 100 commercial real estate projects. In first -tier cities such as Beijing, Shanghai, Guangzhou and Shenzhen. At present, the flagship brand Heshenghui has become a urban phenomenon -level commercial landmark, and the rental rate has remained at 99%. It has successfully incubated a number of own IPs such as Block in the 21st area. In the "gravitational field", the average daily passenger flow of a single project exceeded 120,000.

Investment is also a way to create value in Heasheng Chuangzhan. Hesheng Capital is a capital operation and investment and financing platform under Hesheng Chuangzhan. As an important part of the "Optimization and Development of Diversity Capture" and the transformation of the smart technology ecological platform, relying on the shareholders' global industrial chain resource network and strong credit support, it is committed to building funds, assets, and resources of the entire life cycle of resources Create value for investors and empower industrial growth.

In addition, Hesheng Chuangzhan also pays special attention to scientific and technological power. Heasheng Chuangzhan uses science and technology as a new management method, and uses science and technology and digital technology to integrate with traditional business and traditional management methods, and then develop the company's business model and system into applications. In the microcytes, it is converted into management tools to achieve automated management and realize platform+individual science and technology empowerment to improve quality and efficiency. Not only that, scientific and technological innovation has a closed -loop promotion of the real estate development end, product side, sales side, and server -side of the intersection, leading to industry changes. In the past 30 years, the spirit of stability and innovation reflected in the exhibition of Heasheng Chuangzhan has provided the most powerful support for its crossing cycle. Now, the Heasheng Chuangzhan has found a strategic "rhythm" through the method of emphasis on and combined with the plate. Under this rhythm, Hesheng Chuangzhan has always adhered to the first place in risk control, with profit -oriented, and through fine cost control and excellent internal operation management and control capabilities, so that the financial and financing level can be achieved in a reasonable range to reach a reasonable range Optimize, achieve the perfect collaboration of risk control and high -quality growth. Looking at the future, Hesheng Chuangzhan will realize higher value for investors and users, and the company will also find their own value in creating value for others. Text/Wang Xiling

Daily Economic News

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