Touch porcelain Moutai!"Wa Mao" was denied by Wahaha, and the big shareholder behind was Zong Qinghou brothers

Wahaha Group denies the relationship with "Guizhou Waimao Wine".

On September 28, Hangzhou Wahaha Group Co., Ltd. issued a statement on the official website saying that recently it was found that some companies used the name "Wahaha" to promote the promotion of "Wa Mao" sauce. Wahaha stated that it has not participated in any activities such as the production, sales, and promotion of "Wa Mao" liquor, and has not provided any authorization such as brands and corporate names to the product. This product has nothing to do with Wahaha.

So, what is the "Guizhou Waimao Wine"?

"Wa Mao Wine" touch porcelain Moutai

The packaging is similar, and the price is 1499 yuan

The cylindrical white porcelain bottle body, the bottle of red ribbon, plus the product name arranged from left to bottom to the upper right of the bottle body of the bottle body -first glance at Hangzhou Waimao Liquor Co., Ltd. (hereinafter referred to as "Wa Mao Liquor Industry ") The" Guizhou Waimao Wine "bottle, it is easy to think of the representative product of sauce and white wine: Moutai.

In addition to the highly similar packaging and names, the price of "Guizhou Waimao Wine" is also 1499 yuan, which is consistent with the official guidance price of "Guizhou Moutai wine".

↑ Wa Mao Wine Industry Propaganda Picture Source: Wa Mao Wine WeChat public account

According to the "Wa Mao Liquor Industry" WeChat public, "Wa Mao Wine" products are all produced in the core production area of ​​sauce wine in Moutai Town, Guizhou. Yellow is transparent, and the sauce is prominent.

The product packaging of "Wa Mao Wine" shows that the manufacturer is Changtai Wine Co., Ltd. (hereinafter referred to as "Changtai Wine Industry"). Public information shows that in November 2021, Guizhou Moutai Wine Co., Ltd. had sued the Changtai wine industry with infringement of trademark rights.

Waimao wine industry launched two products: "Guizhou Waimao Wine" and "Wa Mao Xiaoha Wine" this year, claiming to be based on market vision and market research. Wa Mao wine industry said that in recent years, sauce -flavored liquor has gradually heated up, and the heat has reached an unprecedented height. The capital market is also staged the fanatical "wine crazy" drama.

According to data quoted by the public account of Waimao wine, from 2010 to 2020, the domestic sauce market was 16%annually. The market size in 2020 reached 155 billion yuan, an increase of 15%year -on -year, and the market size was expected to reach 480 billion yuan in 2030.

At the Wa Maomao wine sauce wine tasting on July 20, 2022, Wu Jian, president of Wa Mao Liquor, claimed to be the original heart of "let the people drink really good sauce wine" Waimao sauce brand, combined with well -known winery in Moutai Town, Guizhou to create two new products of sauce wine. He also said that in the future, the baby wine industry will take root in Moutai Town and insist on brewing the authentic Daqu sauce wine.

After the Wahaha Group issued a statement, the Wa Mao wine industry also stated the next day, saying that the operation of the launch of the "Wa Mao wine" sauce has nothing to do with the Wahaha Group, and never used the name "Wahaha" to promote the promotion of "baby wine wine" "".

The big shareholder behind the Wa Mao wine industry is Zong Qinghou brothers

Although the operating behavior of Wa Mao Liquor said "Wa Mao Liquor" sauce wine has nothing to do with the Wahaha Group, 4 days before the statement was released, the "Wa Mao Wine Industry" WeChat public account "Wa Mao Liquor Industry 2022 nationwide in 2022 nationwide On the publicity poster of the Fortune Summit and Guizhou Wa Mao Wine Tasting "," 2016 Wahaha Investment Establishing Zongsheng Smart, 2022 Sheng Sheng Smart Investment Establishing Wa Mao wine industry. "

According to Tianyancha, the Waimao wine industry was established in July 2022, with a registered capital of 5 million yuan. The business scope includes the production of wine products; wine operation; food, wine, beverage and tea production special equipment manufacturing. From the perspective of the equity structure of Wa Mao Liquor, it is based on Dali Zongsheng Intelligent Technology Co., Ltd. (hereinafter referred to as "Zongsheng Intelligent") and Hangzhou Zongsheng Commercial Development Co., Ltd. (hereinafter referred to as "Zongsheng Commercial") at 70%and 30 %Of the shareholding proportion is established.

According to public information, Zong Sheng Intelligent, a major shareholder of Wa Mao Liquor, his legal representative and chairman Zong Zehou was one of the early founders of Wahaha Group and the third brother of the chairman Zong Qinghou. Zong Qinghou was also a director of Zong Sheng Smart, and finally benefited more than 14%.

Continue to sort out the equity structure, Zong Sheng Smart's top two shareholders are Hangzhou Zongcheng Investment Management Partnership (Limited Partnership) and Zhejiang Wahaha Entrepreneurship Investment Co., Ltd.. After celebration.

In other words, the boss of Wa Mao is mainly Zong Zehou and Zong Qinghou brothers.

↑ Picture based on Tianyancha

Although the owner of the Wa Mao Liquor and Wahaha Group coincided, the Wahaha Group had previously emphasized that the two companies were independent. On March 31, 2022, Wahaha Group issued a statement on the economic disputes of the dealer's "Little Blue Bar" product in Zongsheng Smart, saying that it had authorized Zong Sheng Smart to use Wahaha trademark on the "Little Blue Bar" product. Zong Sheng Intelligent R & D, is a product of Zongsheng Smart. Wahaha emphasized that it and Zong Sheng Intelligent as the two subjects, and Zong Sheng Intelligent Independence Management.

In addition, Wahaha had moved to the liquor industry in the early years.

In 2013, the Wahaha Group signed a strategic investment agreement with the Guizhou Province Renhuai City Government, and invested 15 billion yuan to settle in the Baijiu Industrial Park in Renhuai City. Subsequently, Wahaha Group cooperated with Moutai Town Jindu Wine Industry to set up Ling Sauce National Wine Industry Co., Ltd., Maotai Town, Renhuai City, Guizhou Province to launch the sauce product leader sauce.

In public reports, Zong Qinghou said at the time that it was necessary to achieve the listing of Wahaha's liquor sector within 3 to 5 years.However, with the changes in the liquor industry, according to interface news reports, Wahaha Company's liquor sector was cold, with a loss of more than 6 million yuan in the first year. In 2014 and 2015, revenue were 78.32 million yuan and 32.685 million yuan, respectively.This year, Wahaha sells wine again.The enterprise certification is the WeChat public account of the "Wahaha Bagui House" of Hangzhou Wahaha Group Co., Ltd.. In January 2022, the Zong Shuaijia wine product was released. Select the category of sauce again. 53 degrees 500ml is recommended for a retail price of 1388 yuan/bottle.The price is 568 yuan/bottle.

Wahaha's action of selling wine did not stop.

Red Star Journalist Yu Yao Intern Reporter Cheng Luyang

Edit Yu Dongmei Yang Cheng

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