Middle Scripture comments: Do not let the professional "wool party" make waves

Core point: Liang Yu, a commentator of China Economic Network, believes that the discounts that should have been consumers are often "robbed." This has damaged the public's economic interests, disrupted the normal market operation order, and also affected the healthy development of the Internet industry. "Wool wool" is cool for a while, and it should always be full.

Where there is a benefit, there are black and gray products. In the past "618 promotion", limited edition products provided by merchants and "discount spikes" have become the "good heart" of some consumers. However, looking at it, it is difficult to get it. When you are still watching time, some people have used the "Software Software" to buy it.

Black and gray cheats, and ordinary consumers are not so easy to want "wool". In fact, on the premise of legal compliance and merchant consent, there is no problem with "wool" itself. Consumers are affordable, merchant products have increased their products, and the platform has also gained traffic. Especially under the epidemic, some young people have changed the habit of spending money, and it is worthy of consideration for life.

But there are shadows with light. In recent years, with the advancement of technology and the development of the platform economy, the scope of "wool" has continued to expand, and a group of "Wool Party" that is good at this way. "Wool Wool" has formed a black and gray industry chain, showing the characteristics of professionalization, professionalization, and team. When a merchant conducts preferential promotion, the most afraid of these occupations is the "Wool Party".

Some specialize in collecting preferential information, groups of "wool"; some use merchant rules vulnerabilities and crazy arbitrage; some use illegal software to deceive coupons and transaction to monetize. Earlier in the early years, Pinduoduo was once "wool" and lost nearly 10 million overnight. This year, consumer vouchers in some places were traded.

Why does the professional "Wool Party" succeed in repeatedly? Obviously not because of diligence, the problem lies in malicious registered accounts and raising numbers. They accumulated a lot of account resources, using new technologies such as artificial intelligence to seize preferential resources and escape the blow, and the scale was increasing. It is understood that my country's "Wool Party" gray industry market has exceeded 100 billion yuan.

As a result, discounts that should have belonged to consumers are often "robbed." This has damaged the public's economic interests, disrupted the normal market operation order, and also affected the healthy development of the Internet industry. For merchants and platforms, when doing activity budgets, they have to invest in manpower, material resources, and financial resources in risk prevention and control, resulting in an increase in operating costs. The consumer coupon issued by local governments, it comes from the money of all taxpayers, aims to use the multiplication effect and stimulate consumer vitality, and has strong people's livelihood attributes. The malicious "wool" not only destroyed the policy of policy, but also caused losses to local governments, enterprises and consumers.

"Wool wool" is cool for a while, and it should always be full. In fact, such behaviors have always been on the edge of illegal crimes, which may involve multiple crimes. In reality, there are also cases of prison by the court because of malicious "wool wool".

In addition to the severe punishment of the "Wool Party", in addition to the severe punishment of the law, the relevant departments should also do a good job of supervision in the past, strengthen big data analysis and screens for normal transaction records, increase special blows, increase illegal costs to avoid emerging "Breaking the window effect".

Free coupons, recharge cashback, shopping rebate and other activities are usually completed on the e -commerce platform. Therefore, e -commerce platforms must also continuously improve their technical protection capabilities, clean up malicious accounts of stocks, protect personal information, ensure systems and network security, and block the opportunity of "wool" from the source.

For consumers who use the "single software", "wool" should be "thought twice". Generally speaking, using the "grabbing software", you need to upload your own payment password, receiving address, contact information and other privacy on the software. Instead of "lamb to be slaughtered." Furthermore, buying a bunch of unnecessary products, even if it is purchased at a low price, is probably a waste. There is a famous saying in mind: "Wool is on the sheep." (China Economic Network commentator Liang Yu)

Economic Daily-China Economic Network Review Theoretical Channel is open for submission. Original reviews and theoretical articles can be sent to CEPL#CE.CN (#to@). For details, please refer to Economic Daily-China Economic Network Review Theory Channel's Publishing Channel.

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