Digital transformation of corporate companies: "assets" are paddles, ferry "productivity"

In 2017, the 148 -year -old financial giant Goldman Sachs, unexpectedly "changed his face" and "changed his heart" -Claining, "Goldman Sachs is a technology company" and began to target Google.

In order to align with high -tech companies, Goldman Sachs even relaxed the dress requirements -employees can take off their formal clothes and change to T -shirts; platforms that provide SaaS services for the financial industry are also launched; more than 9,000 engineers and research and development have been attracted. Personnel, even surpassed Facebook.

When the border between Wall Street and Silicon Valley collapsed, the Pacific Ocean, the vast digital storm also swept China.

The "Fourteenth Five -Year Plan" digital economy development plan released by the Chinese government at the beginning of the year is clear. By 2025, the contribution ratio of the digital economy core industry's GDP will rise to 10%, and the popularization rate of the Industrial Internet will increase from 14.7%in 2020 to 45%. During the same period, the scale of the software and information technology services industry was nearly doubled, and it was expected to reach 14 trillion yuan in 2025.

According to McKinsey's forecast, in 2025, high digital transformation will drive the growth rate of corporate income and profits, an increase of 2.4 times compared with the average level.

Although the dividend of the digital economy has become a consensus, in the digital journey, many traps are hidden. Data islands, different standards, poor quality, lagging governance, and hidden safety hazards. At the same time, the distributed transformation and upgrading of the distributed transformation and agile business guidance under the guidance of the localization policy of software and hardware have also put forward new requirements.

In the era of digital chaos, finding the right direction and clear routes became particularly important.

"Assets" are paddles, ferry "productivity"

1,000 enterprises, 1,000 digitalization.

But in fact, although digitalization is not difficult, it is not easy to succeed.

Globally, McKinsey's research shows that the success rate of digitalization of corporate corporates is less than 20 %.

Looking back at China, Mao Jiye, the former dean of the Business School of Renmin University of China, revealed that 40%of the Chinese companies he surveyed started digital transformation, but only 9%of the enterprise transformed successfully.

The reasons for digitalizing the street or frustration involve all aspects.

Chen Guo, managing director of the Boston Consultation (BCG) Platinion, observed that many companies in digital transformation are not good scale and rhythm, and it is easy to left or right.

Left to the left means that the enterprise focuses on the top -level design, either to be delayed or not, or the head is light and light. The initial project is quite complicated and the input can be considerable. When there is a problem with the project, it must be pushed down, resulting in the low input output ratio.

To right means that the enterprise underestimates the complexity, long -term, and systemicity of digitalization. The project points are highly discretely distributed, and they are eager to see the effect.

McKinsey's survey also showed that "several real" failed to integrate, which was also the reason for the failure of the digital transformation of the enterprise. "Traditional enterprises have grafted digital wings right, but many companies have only made digital transformation. As a result, the organization did not keep up and the culture did not keep up.

Second, there is no unified answer to how to measure the effectiveness of digitalization.

The above problems once troubled NetEase's sails and their customers. But after serving more than ten major customers in more than ten industries, the answer gradually showed the mountains.

Wang Yuan, Vice President of Netease, Executive Dean of the NetEase Hangzhou Research Institute, and General Manager of NetEase Digital Sail, gave guidance in the "2022 Netease Digital+Conference". Meet the four characteristics of easy management, easy use, high quality, and high value.

In other words, simply "digitalization" is not a purpose. How to make "digital" precipitate as a reusable asset and continue to optimize the growth of business is a reliable approach.

Based on this cognition, NetEase also describes the "Panorama Map". The digital productive model built by software productivity models, data productivity models, and smart productivity models to support three digital asset centers: software asset center, data Asset centers and smart asset centers to support industry application innovation.

In terms of software assets, emphasizing the accumulation, clustering modules, and fast development; in terms of data assets, it emphasizes breaking the islands, guaranteeing quality, and promoting value; in smart assets, emphasizing precipitated models, adaptation scenarios, and promoting innovation.

There are many customers of NetEase's sails, which have adopted and benefited from the above -mentioned packages of products and service solutions.

In the Geely's production workshop, the newly invested second-generation production line can produce more than 15,000-200,000 products each year, and the minimum batch order can be reduced to one units, realizing full personalized customization, and the complication to a higher effect rate is higher. , 3 days can change all car owners' configuration, which only takes 1 day to lock the order time. At the same time, these capabilities are still output to the industry, and behind it, it depends on the precipitation and reuse of a package of software assets to build it to build it to build it to build it to build it to build it to build it to build it to build it to build it to build it to build it to build it to build it to build it to build it to build it to build it to build it to build it to build it to build it to build it to build it. The demand -centered next -generation manufacturing digital architecture replaces the traditional ERP+MES+WMS system with resources as the core.

In the music scene, smart assets such as song recognition models and text matching models can be expanded to apply to copyright protection, lyrics production and other scenarios.

In the financial industry, securities firms pay attention to the precipitation of corresponding assets such as metadata, rules, models, and security levels. The data assets set by banks may include electronic accounts, business specifications, security indicators, and so on. It can be said that in the era of digital chaos, NetEase's digital sails brighten the navigation of the digital transformation of the enterprise, using "assets" as paddle, leveraging productivity, "ferry" more companies, and earlier the new continent of digital transformation.

Practical and re -priority: Full link closed loop, equal importance to products and services

As one of the TO B brand of Netease, Netease's positioning is "basic software service platform with clouds, big data, artificial intelligence, and low code as the core."

Since the launch of the former Netease Cloud brand in 2016, to the brand upgrade of 2020, it has formed a more focused product positioning, and NetEase has maintained high growth.

This is due to the strategic background of the strategic color of the product and service from the customer, to the customer, the product service is equal, the pragmatic and long -term strategic foundation.

At present, many enterprises are embarrassed to face the development and governance of data assets in digital transformation.

The so -called data development is to process data assets. The so -called data governance is to enable data assets to improve quality, safe and controllable, so as to truly feed the business.

When the two are different, companies can only make up for the sheep, either pollution before governance, or exercise governance, but neither solve the fundamental problem.

"It can only be improved on a certain cut, and it is difficult to achieve closed -loop governance." One of the heads of the digital department of a securities firm feels the same, especially in the financial industry, which has high requirements for data security. Once improper management, the data security risks occur, and the consequences are extremely effective. serious.

The data productive model proposed by NetEase Digital Sail has provided the digital transformation of the enterprise, providing a full -link closed -loop technology and services, realizing the integration of development and governance, so that the data governance is deepened to the production and consumption link of data, so as to be more more Good and faster to create data value.

The above -mentioned brokers benefit from this.

Earlier, the broker also encountered multiple pain points in digital transformation. For example, internal data is lonely islands, and the standards are not uniform, resulting in different meanings of the same name and different names of the same name. Even the data of the same name and synonyms is obvious due to different indicators. Business expectations cannot be tapped; it is difficult to take into account data circulation and data security; data assets cannot continue to operate.

In 2021, the above -mentioned securities firms opened a new round of digital investment and introduced NetEase Digital Sail as a partner of the platform. The two teams and horses jointly created. Integration and digital transformation have initially achieved results.

In addition, in terms of software productivity upgrades, compared with the booming demand, regardless of large, small and medium -sized enterprises, it has faced the pain of shortage of technical talents in the long run. It can emancipate the low code with more efficiency and efficiency.

According to Gartner forecast, by 2024, about 65 % of applications around the world will involve low -code development.

The asset -centric software -based software productivity model proposed by NetEase Digital sail can help enterprises to precipitate internal standardized atomic services and data through microservices and low code, forming assembly business assets to assist enterprise production methods for standardization and improve efficiency. Reduce costs, avoid duplicate construction, and increase asset reuse ratios, and the Yunyuan base base escort service operation throughout the process.

At present, the Qingzhou low code platform can take into account efficiency and experience -it can build a complex application of more than 1,000 business logic functions, while ensuring that the user experience is not compromised, and the 100%development efficiency is improved, and the cost is reduced by more than 60%. In the past year, more than 200 enterprise -level applications have been developed in 13 provinces and cities across the country.

在节省技术人力之外，轻舟低代码还能推动开发人员的“开源”，不仅仅服务于专业开发人员，其高易用性，也能让非专业开发人员快速上手——一个月入门，三Skilled a month, at the same time, it also supports multi -person collaboration.

In addition to the polishing products, the service is the main theme of NetEase's sails from 2021 -personnel to customers must reach the level of experts; from the early consultation to the project landing and provide full -process services.

In terms of service radius, we have deeply tied the key industries, accumulate Know-How, and do not ask for wide spreads.

Among the more than 300 customers in NetEase's sail service, more than half of the financial industry customers. In addition, manufacturing, circulation, medical, energy, and government -enterprise are also the main field of NetEase's sail.

In the opinion of Jin Ye, general manager of the NetEase Digital Sail Enterprise Service Center, "this is the result of the market, customers and NetEase Digital sails."

Taking the financial industry as an example, its typical characteristics are the willingness of digital transformation, but at the same time, it is highly required. For example, it is extremely sensitive to product capabilities and data security. In fact, there are not many optional suppliers, and NetEase will sail. Become a preferred option.

On the other hand, the financial industry customers, including securities firms, have a long development of IT systems. Each system iteration must go through the three or five years cycles. Netease Digital Sailing has long -term companionship services and connects the service links. The relationship is deeper.

At the same time, the financial industry is more important to see the word of the word of mouth. After establishing a benchmark customer, many customers followed. As NetEase's sails are becoming more and more deeper into the industry, competition barriers are continuously rising, which can achieve penetration of industry target customers. Therefore, NetEase's several sails focus on key industries, seemingly "entering the narrow door", but relying on the depth, professionalism, and good reputation, in fact, in the "road widening road".

First of all, it is far -reached, and then to benefit himself before. Although it does not take the growth as the first indicator, after the "reputation health, product quality and health", the business growth of NetEase's sails has grown. "We have always maintained the mid -to -high -speed growth. I have not experienced the pain period for the first and then layoffs, "Wang Yuan revealed.

Digital sails are "degree", ecology "unbounded", solve digital optimal solution

Today, in the field of To B, giants and unicorn have entered the market collectively, and it has become a red sea.

Considering the digital transformation of enterprises, it involves complexity, and it is necessary to match multi -dimensional capabilities and cover multiple chains. This track has different two paths.

In the end, it is all the way to the end, and the customer's demand is a lot and takes all the best. It is still based on the customer's needs as the original point, and the upstream and downstream partners are working together to make a strong service ecosystem. Digital productivity improvement plan?

The choice of NetEase's sail is the latter.

“把控制权交给客户”，这是网易数帆在2021年网易数字+大会上所提出的重要战略主张，汪源打了个比方，“客户是造车的，我们重点提供零配件，有It may be a tire, it may be a chassis, it may be an engine, it may be a gearbox, but in short, you cannot replace the big customers to help him build a car. Not very good, our reputation will be damaged. "

This attitude and positioning actually contains multiple depths.

First, focus on core, internal and external collaboration, open architecture, and try to provide better packaging products and services.

Inside, focusing on high degrees, continuously polishing products and services of several sails; outside, find the most suitable and best -quality partners, so as to export the optimal digital productivity improvement solutions together.

This requires that NetEase's sail must adhere to the open source and kernel open source.

At present, NetEase Digital Sail has deeply participated in the global mainstream open source community ENVOY, ISTIO, Apache Spark, K8S, etc. At the same time, in the development of its own products, it also adheres to the open source route.

According to Yu Lihua, general manager of NetEase Digital Big Data Product Line, NDH, Big Data Basic Platform of Netease Digital Sail, adheres to an independent and controllable open source route, and has achieved code -level control on the underlying technology platform. Delete data events, and facilitates development, realizing intelligent operation and maintenance.

Second, the sails are complementary to the partners, creating a borderless ecological service, and forging the best productivity improvement plan.

According to the plan, the NetEase Sail Plan plans to deeply empower more than 200 partners in the next 3 to 5 years, and jointly build more than 100 industry benchmark cases to serve more than 1,000 government -enterprise customers.

To achieve this goal, NetEase's sails are not alone. The "sailing plan" that focused on ecological construction for the first time was to build a service ecology and broaden service boundaries in the partners of upstream and downstream.

Among the first group of partners, there are many global giants such as Microsoft and KPMV.

In the infrastructure layer, Intel, Inspur, Huawei, Alibaba Cloud, UCloud, Jinshan Cloud, are all partners of NetEase.

You can understand the above plans from two dimensions.

First, to improve the professionalization and customization of services, assist customers to improve digital productivity more efficiently.

The customers of NetEase Digital Sailing Services are mainly large and medium -sized enterprises. The latter has many differentiated and personalized needs in digital transformation. It can echo the above needs to introduce more external partners.

For example, KPMA has accumulated deeply on the industry Know-HOW, and also has rich experience in organizational strategic planning and digital top-level planning. NetEase's sails can complement their lengths and short-term digital planning and landing services for customers.

Second, in terms of customer expansion, technical service partners and channel resource partners can also help NetEase extend the radius of service, enrich service supply, and connect more customer needs.

In summary, the boundary NetEase is actually creating an unbounded service ecosystem.

The waves of digitalization are surging, but it will not happen overnight. In the trillion -dollar digital super dividend, more "ferry people" also need to be anchored correctly, using "digital assets" as paddle, leveraging the productivity evolution of the enterprise's productive forces, , Accelerate the digital transformation process.

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