Innovative society "service chain" casts agricultural "golden rice bowls"

Weishang County, Shandong Province, aims at "rural revitalization and strong counties and rich people", seize major opportunities for national and provincial agricultural socialized service innovation pilots, adhere to land transfer, land custody "double -drive", and support according to policy leadership, carrier support support , The idea of ​​optimizing and innovating service, explore and improve the "service chain" of agricultural socialization, build a fascian and operating entity "interest chain", build the agricultural social service brand that farmers trust The pace contributed to the creation of rural rejuvenation Qilu models that can be replicated and promoted "Wenshang Model" and "Wenshang Plan".

Wenshang County is located in the southwestern part of Shandong Province, with a cultivated area of ​​939,000 mu, and the total grain production is stable at more than 800,000 tons. Wenshang County adheres to the modernization of agriculture with the concept of reform and innovation. From the innovative land custody model to the formulation of national standards for land hosting services, from the "5123" model of the first land contract management right registration certificate to host the national site meeting, the county agricultural agriculture Gathering and operating subjects are erupting. Based on this, with the goal of "rural revitalization, strong counties and rich people", seize major opportunities for national and provincial agricultural social services innovation pilots, adhere to land transfer, land custody "double -drive", explore and improve agricultural socialization " The service chain ", the" interest chain "of farmers and business entities, builds the agricultural social service brand that farmers trust, and allows small farmers to keep up with the pace of agricultural modernization. Control "Demonstration County, Agricultural Products with Chinese characteristics, the province's agricultural product quality and safety county, and the advanced collective collective collective collective collective collective collective collectives, contributed to the creation of rural rejuvenation Qilu models, a copy of the" Wen Shang model "and" Wen Shang Plan ".

Highlight "policy leadership" and consolidate the "cockpit stone" of organizational guarantee

Wen Shang County and County Party Committee and County Government attach great importance to agricultural social services. As one of the main directions to promote the modernization of agricultural and rural areas, it will promote the implementation with strong organization. The first is to upgrade the establishment of the "Headquarters". Established the leader of the county party committee and county government, and the headquarters of relevant departments and the main responsible comrades of various towns and streets to set up special classes for settlement personnel to set up special funds, clarify the division of responsibilities, formulate rewards and punishment assessment methods. Play the foundation for the pilot of innovation at full speed. The second is to refine the creation of "combat maps". Incorporate the piloting of agricultural social service innovation into the county's "chart battle" system and "key work" of rural revitalization, establish a "monthly plan, Xun report, and weekly adjustment" system, regularly hold meetings and arrangements, arrange special personnel to strengthen supervision and advance. Ensure the effectiveness of innovation pilot work. The third is to launch an integrated "policy package". Introduced the "Wen Shang County People's Government to accelerate the cultivation of the implementation of the high -quality development of new agricultural business entities and promote the modernization of agricultural modernization", establish a policy class for the participation of the agricultural and rural bureaus, the participation of the development of reform, finance, and finance. Tilt to the demonstration organization at or above the county level, and give play to the policy 1+1> 2 aggregate effect. At present, it has applied for more than 2 million yuan in support for the new type of agricultural business entities. This year, the new agricultural business entities have added 82.25 million yuan to support loans, and a total of 680 million yuan will be issued to help 109 filing procedures for agricultural facilities.

Highlight "Star Management" and cultivate social services "main forces"

Wen Shang County adheres to the development and quality improvement of quantitative quantities, standardized guidance and demonstration leadership, and strives to build agricultural social services into an important force for modern agricultural construction. The first is to demonstrate "strong". Strictly implement procedures such as "Service Organization Volunteer Declaration, Recommendation of Township and Township Preliminary Audit, County -level Experts Examination and Evaluation, and Internet Publicity". Lead to promote the upgrade of files. The second is to track the "quasi". 96 counselors at the county and township levels were selected to implement squat dot guidance and nanny -type services for the demonstration organization of new agricultural business entities at or above the county level. It has successively cultivated 257 new agricultural business entities, which has effectively promoted standardized development. The third is to formulate "high" standards. Based on the agricultural -related projects and service links, based on national standards and industry standards, it is based on the characteristics of the county's characteristics and standards for service systems and standards such as agricultural resources, flight defense, agricultural machinery operations, and service contracts as the basis for agricultural social services. The fourth is the "excellent" service quality. The masses' satisfaction and field operations are used as the service organization service credit evaluation criteria, and the county -level three -level supervision system has been established, and the scale, quality and credit level of service organizations are regularly released, so that service organizations will consciously improve the service level. At present, there are 1,730 farmers' professional cooperatives registered in the county, 1,853 family farms, 120 agricultural enterprises above designated size, 557 agricultural service organizations, with a land circulation area of ​​632,300 mu, accounting for the total area of ​​household contracting land. 78.72%, of which the area of ​​farmers' professional cooperatives and family farms was 382,900 mu, accounting for 63%of the county's land circulation area.

Highlight "scientific and technological empowerment" and realize the "intelligentization" of the service subject

Combining the current situation of high proportion of land circulation area, early agricultural socialization services, and relatively lagging information services, Wen Shang County takes the initiative to start with informatization services to build a "smart platform" for agricultural social service organizations. The first is to promote the service "grid". Establishing agricultural social service platforms, service systems and service outlets in the three levels of counties, towns, and villages, and providing public welfare services such as information consulting, technical guidance, weather warning, pest control and early warning. The second is to promote the "mechanization" of agriculture. Vigorously support the development of the "full -process mechanization+comprehensive agricultural" model, attract advanced agricultural machinery equipment into agricultural services, the county's agricultural mechanization use rate has been increased to 95%, and it has won the National Ping An Agricultural Machinery Demonstration County and the province's "two all two highs" agricultural mechanization. Demonstration county. The third is to promote the "digitalization" of information. Actively promote agricultural enterprises, agricultural technology companies, and Internet platforms to extend to the agricultural service industry through various methods such as "agricultural capital+service", "technology+service", "Internet+service", and achieve the connection, combination of technical uniforms, and innovation develop. Highlight the "model innovation" and travel the typical service "New Road"

In accordance with the requirements of learning, replication, and easy promotion, Wen Shang County actively explored a variety of new services. The first is to innovate the "1 + 4 + N" mode. National Demonstration Agency, Wen Shangxian, Daoli Planting farmers' professional cooperatives innovated and developed the operating mode of "Party Branch+Cooperative+Base+Farmers" and "1+4+N" service model, that is, 1 service organization, 4 service objects (including small farmers (including small farmers, , Village Collective Economic Organization, Cooperatives, Family Farm), N service links (including various aspects of crops before, during the middle, postpartum, and agricultural product storage, initial processing, sales, etc.), through the leadership of the party branch, realize collective income, farmers to become rich, and get rich. Essence The second is to innovate the "central enterprise + private enterprise + supply and marketing + business entity" model. By comprehensive management service platform, Wen Shanghua Sinochem's Modern Agricultural Technology Service Center explored the online+offline (O2O) service model. By providing services such as service appointments and meteorological early warning, it helps growers to achieve the precise data of agricultural technical standards and the precision of cultivation management. Through the whole village custody and anti -rental packaging, we guide farmers to carry out orders to plant orders and promote technologies such as water -saving agriculture and straw to return to field. The service center has an annual service area of ​​50,000 mu, 11 service supply and marketing cooperatives, 25 family farms, and 5 agricultural enterprises, driving more than 6,000 small farmers. The third is to innovate the "three doubles" service model. Jining Da Grain Agricultural Exploration and innovating the "three doubles" service model, realizing dual orders, dual selection, and double -oriented directions. Through the signing of orders and farmers, the "nanny" custody, "order" sales, "cooperative" credit, "cooperative" credit, and "cooperative" credit. Provide farmers with socialized services throughout the process, connect agricultural production before, mid -production, and post -production services to achieve the coverage of the entire industry chain, effectively reduce the cost of agricultural production, and drive the surrounding farmers to increase their income. At the same time, various types of subjects are guided to actively expand service areas and extend service chains. Through the innovative service model, the development of single links, multi -links, and full -scale service models according to local conditions, and strive to create a typical case of socialized services.

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