Digital empowerment, AIA AIA continues to adhere to high -quality development

With the rapid development of science and technology, digitalization is becoming an important tool for helping the development of enterprises.

The "Guiding Opinions on Digital Transformation of the Banking Insurance Industry Insurance Industry" issued in February 2022 proposed that by 2025, the digital transformation of the banking insurance industry has achieved significant results. The data governance is more sound, the scientific and technological capabilities have been greatly improved, and the level of network security, data security and risk management has been comprehensively improved.

AIA AIA adheres to the vision of "becoming the most trusted insurance company in China" and adheres to the path of high -quality development. At present, AIA is exploring a high -quality development path with channel transformation, digital transformation, and "product+service" into the starting point from "customer -driven business innovation".

As one of the earliest batch of non -land insurance institutions that have issued a business license to the personal insurance business business after reform and opening up, AIA AIA took the lead in bringing the insurance marketer system to the mainland of China.

After years of development, AIA has formed a theoretical and practical system for the construction of marketing staff channels. In October 2020, AIA launched a new marketer professional training system AIAU to guide and support the overall growth of excellent marketers.

In the process of hugging the digital process, AIA explored a set of digital upgrades that belong to their own -TDA (Technolog, Digital, Analytics) strategy.

Today, the digital management platforms and tools under the TDA strategy have been widely used in the "selection, education, use, evaluation, and staying" of the friendly marketing channel channels. Based on AI technology, AIA tailor -made the Airoleplay marketer training tools for marketers to gather data models to provide higher -level services and guidelines for customers and marketers. Realizing "thousands of people and thousands of faces, customized cultivation", completed the upgrade from electronic to intelligent.

Through digital empowerment, AIA is on the fast track of development. In the process of development, AIA has never forgotten its original intention, and is committed to providing customers with a comprehensive guarantee plan covering health management and wealth management, becoming a "health and wealth management partner" worthy of customers.

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