Over 100,000 short videos celebrate bumper harvests, 10 special live broadcasts help increase their income, Kuaishou happy village harvest season "let the harvest in every day"

This September, opened the fast hand, and the bumper views across the country were full of vision. In order to welcome the fifth Chinese farmers' harvest festival, Kuaishou uses short video live broadcast as a carrier, stimulates the creative power of "old iron" through the topic challenge, and presents the real and diverse harvest scene. Acting for farmers who coexist with sales. With the blessing of 1.5 billion traffic resources, the fast -handed "Happiness Village Harvest Season" series event was successfully ended in recent days.

Data show that during the event from September 10th to September 26th, more than 300 celebrities and hundreds of millions of "old iron" celebrated the harvest in the fast hand. Among them, "#其 其 其 其 其 其 其", "#其 其 其 其 其 其 其 其 其" short video challenge has received a total of over 100,000 topics, the total number of works has exceeded 1.6 billion times, and more than 35,000 creators have used it. The exclusive magic watch "celebrate the harvest", which conveys a strong joy of harvest. In addition, related topics such as "the taste of harvest in the golden autumn season", "busy harvest in the country", "another year", and other related topics have repeatedly appeared on the fast -handed hot list.

The puppet wheat in the rural areas of Jinbei has harvested, and Jin Chancan's wheat grains jump out with the harvester and jump out of the vitality of the countryside. Living the beautiful expectations of farmers; the sweet potato harvest in Guangxi, the sweet potatoes mixed with soil are filled with pockets, and also installed the silent work of this season ... In the fast hand, there are corn in the northeast, the apple in Jiangsu, the apple in Jiangsu, Inner Mongolia's sunflower (2.820, -0.03, -1.05%), etc., etc., "Old Iron" uses or documentary, chanting, or dance, to present the good harvests and good scenes of their hometown, real and powerful, powerful and powerful Essence

When more and more "new farmers" bring professional agricultural production technology and characteristic agricultural products (5.230, 0.00, 0.00%) into the fast -moving live room, the harvest of farmers will be more than one day and one season. The new farmers of Kuaishou also attracted the attention of Xinhua News Agency. In the "Harvest Harvest, Every Day" released by Xinhua News Agency, the video story of the harvest season of@快 力 快,@快@@@小 养@小 养 养 快 快The story of 4 fast -handed happiness rural leaders. The video was released by Xinhua News Agency in its fast -hand account. The number of likes in less than 1 hour has reached 1.2 million. As of now, the number of broadcast volume on the entire network has exceeded 40 million.

The short film tells the@短 力 力 短 短 短 短 短 短 短 短 短 短, and opens a new market for Xinjiang bee farmers with its own strength; The sales of characteristic seafood increased doubled; the "corn stock god" Jia Fatzi sowed the corn market for 590,000 farmers to help farmers sell a good price after harvest; the "post -95s" guy@小 特 养Pig's "seeing" "moved to the live room. Through live broadcast, they made farmers rich in "heads" and drum "pockets".

In order to better play the role model of "Happy Village Leader", during the "Happy Village Harvest Season" event, quickly link@为了,@咱 为了 为了 为了,@为了 为了 4 flowers,@为了 为了 为了 为了, etc. Work together to create 10 specialty specialties for farmers. As of now, the total number of live broadcasts has exceeded 140 million, and the total number of interactions exceeds 2.13 million. It is worth mentioning that GMV rose 297%from a daily average, which not only reflects the strong appeal of fast -handed high -quality three -agricultural anchors, but also fully shows the favor of fast -handed users for special agricultural products.

Among them, because of the "free help old man passing the chimney" series of videos,@咱 其 其 其, in the special broadcast of the Harvest Festival on September 16, endorse the corn agricultural products in their hometown. In the live broadcast of nearly 11 hours,@咱 近 近 近 近 近 近 近 近 近 近 近 近 近 近 近 近 近 近 近 近 近 近 近 近 近 近 近 近 近 近 近 近 近 近 近 近 近 近 近 近 近 近 近 近 近 近 近 近 近 近 近 近 近 近 近 近 近 近 近 近 近 近 近 近 近 124 million will increase. The GMV has increased by 245.28%from daily. In addition, since May of this year,@此 此 此 此 此 此 此 此 此 此 此 has brought more than 20 kinds of agricultural specialty in the special live broadcast, which has opened up online sales for the slow -selling milk fruit.

Taking farmers -oriented, stand for farmers. In the past year, the number of creators of fast -moving agriculture and rural areas has increased by 60%, and the average daily broadcast volume of short videos has exceeded 1 billion. Whether it is the continuous emergence of high -quality three farmers' creators or increasing consumption of three rural areas and farmers, it proves people's attention and love for rural themes. Short video live broadcast is not only a window for the true display of the rural style, but also more and more people change the "new farm tools" of the countryside.

The revitalization of the countryside is in full swing, and the rural live broadcast e -commerce companies are in the ascendant. According to statistics, in 2021, billions of commodity orders were sent to all parts of the country through fast hands, and agricultural orders were nearly 560 million. The "Report on the Consumption Trends Trends of the Fast of the Chinese Farmers' Harvest Festival in 2022" released by Kuaishou recently shows that, driven by the new service format led by the farming live broadcast, a number of characteristic "cities of agricultural products" are emerging in my country.

As an important link for the origin and consumers of agricultural products, the new farmers and new farmers are becoming a force to promote rural development cannot be ignored. From one person to a village, to an industry, these new farmers on the fast -moving platform can seize new opportunities and understand the land under their feet. Kuaishou said that in the next three years, it will invest hundreds of millions of traffic resources to discover and support more than 1,000 rural entrepreneurs. Through live broadcasting, it is a revitalization of rural production, logistics and consumption industry chains to allow farmers to "harvest every day".

- END -