Topic video playback volume exceeds 1.6 billion, and GMV averaged 297%daily.

This September, opened the fast hand, and the bumper views across the country were full of views. In order to welcome the fifth Chinese farmers' harvest festival, Kuaishou uses short video live broadcast as a carrier, stimulates the creative power of the old iron through the topic challenge, and presents a real and diverse harvest scene. Acting for farmers' special live broadcast. With the blessing of 1.5 billion traffic resources, the fast -handed "Happiness Village Harvest Season" series event was successfully ended in recent days.

Data show that during the event from September 10th to September 26th, more than 300 star V V and hundreds of millions of old iron celebrated the harvest in the fast hand.其中，#幸福乡村丰收季、#咱村好物丰收了短视频挑战赛累计话题作品达10万+，作品总播放量超16亿，更有3.5万+创作者使用了专属魔表“庆丰收” , Conveys a strong joy of harvest. In addition, related topics such as "the taste of harvesting in the golden autumn season", "busy harvest across the country", "another bumper year" and other related topics have repeatedly appeared on the fast -handed hot list.

The puppet wheat in the rural areas of Jinbei has harvested, and Jin Chancan's wheat grains jump out with the harvester and jump out of the rural areas. The rice in the Yunnan terraces is harvested. The beautiful expectations of farmers; the sweet potato harvest in Guangxi, the sweet potatoes mixed with soil are filled with pockets, and also installed the silent cultivation of this season ... In the fast hand, the bumper harvest is the corn in the Northeast, the Apple in Jiangsu, the Inner Mongolia, the Inner Mongolia The sunflowers and so on. The old iron people use the form of documentation, or chanting, or dance to present the good harvests and good times of their hometown one by one, real and powerful.

When more and more "new farmers" have professional agricultural production technology and characteristic agricultural products into the fast -live broadcast room, the harvest of farmers will be more than one day or one season. The rich new farmers of Kuaishou also attracted the attention of Xinhua News Agency. In the "Harvest Harvest, Every Day" released by Xinhua News Agency, it showed@快 力 力 快,@快@@@@@小 快@@小 快@@快 快 快The story of the four fast -moving happy rural leaders. The video was released by Xinhua News Agency in its fast -hand account. The number of likes in less than 1 hour has reached 1.2 million. As of now, the number of broadcast volume on the entire network has exceeded 40 million.

The short film tells the@短 力 力 短 短 短 短 短 短 短 短 短 短, and opens a new market for Xinjiang bee farmers with its own strength; The sales of characteristic seafood increased doubled; "corn stock god" Jia Fatzi broadcast the corn market for 590,000 farmers daily to help him sell a good price after the harvest; the post -95s guy@小 特 特"Move to the live room. Through live broadcast, they made farmers rich in "heads" and drum "pockets".

In order to better play the role model of "Happy Village Leader", during the "Happy Village Harvest Season" event, quickly link@为了,@咱 为了 为了 为了,@为了 为了 4 flowers,@为了 为了 为了 为了, etc. Work together to create 10 specialty specialties for farmers. As of now, the total number of live viewers has reached 140 million+, and the total number of interactions exceeds 2.13 million. It is worth mentioning that GMV rose 297%from a daily average, which not only reflects the strong appeal of fast -handed high -quality three -agricultural anchors, but also fully shows the favor of fast -handed users for special agricultural products.

Among them, because of the "free help old man passing the chimney" series of videos,@咱 其 其 其, in the special broadcast of the Harvest Festival on September 16, "endorsement" of corn agricultural products in his hometown. Among the live broadcasts of nearly 11 hours, four -level special agricultural products such as yellow corn, corn cake, and corn noodles were recommended. The exposure of the entire network exceeded 124 million, and GMV rose 245.28%from a daily average. In addition, since May of this year,@此 此 此 此 此 此 此 此 此 此 此 has brought more than 20 kinds of agricultural specialty in the special live broadcast, which has opened up online sales for the slow -selling milk fruit.

Taking farmers -oriented, stand for farmers. In the past year, the number of creators of fast -moving agriculture and rural areas has increased by 60%, and the average daily broadcast volume of short videos exceeds 1 billion. Whether it is the continuous emergence of high -quality three farmers' creators or increasing consumption of three rural areas and farmers, it proves people's attention and love for rural themes. Short video live broadcast is not only a window for the true display of the countryside, but also more and more people to change the rural new farm tools.

The revitalization of the countryside is in full swing, and the rural live broadcast e -commerce companies are in the ascendant. According to statistics, in 2021, billions of commodity orders were sent to all parts of the country through fast hands, and agricultural orders were nearly 560 million. The "Report on the Consumption Trends Trends of the Fast of the Chinese Farmers' Harvest Festival in 2022" released by Kuaishou recently shows that, driven by the new service format led by the farming live broadcast, a number of characteristic "cities of agricultural products" are emerging in my country.

As an important link for the origin and consumers of agricultural products, the new farmers and new farmers are becoming a force to promote rural development cannot be ignored. From one person to a village, to an industry, these new farmers on the fast -moving platform can seize new opportunities and understand the land under their feet. Kuaishou said that in the next three years, hundreds of millions of traffic resources will be invested in the next three years, and more than 1,000 rural entrepreneurs will be discovered. Through live broadcasting, the farmers will be harvested every day for the revitalization of rural production, logistics and consumption industry chains.

- END -