Digital rice Alar's "Golden Happiness"

Many years ago, an accidental opportunity, Yang Jun, founder of Golden Sand, was able to meet the famous rice breeding experts and director Jiang Zhinong, director of the Yunnan Shengong Rice Research Institute, and brought the rice species of Professor Chiang to the research of the rice species to Ala on the Tarim River. Thirteen regiments in the city. After the harvest of the year, the quality of rice was affirmed by Professor Jiang, Yang Jun was deeply encouraged, and it strengthened his determination to cultivate in the field of high -quality rice. With the strong support of the local area, through the hard work of many years, they have turned the northern edge of the Taklama Ganan Desert in the southern Xinjiang of 40-45 degrees north latitude into a paradise for rice.

"We are mainly in the southern Xinjiang area. The rice planting base is established in the Tarim Basin, reclaiming in the desert, harvesting golden rice, and pursuing golden happiness. This is also the source of inspiration for our unit name." Zhou Qi, general manager Zhou Qi Come.

Today, "Digital rice" is a relatively strange concept. Specifically, based on the essential requirements of consumers for agricultural products, in five aspects of food safety, nutrition and health, food quality, planting base ecological environment, and planting methods, use smart agricultural technology, adopt GAP planting standards, and entrust first -class testing agencies Track detection, display the five aspects of data with multi -dimensional and digitalization, and display the essence and value of agricultural products. Among them: In terms of food safety, all parameters such as agricultural disability, heavy metal, strong carcinogen, toxic and harmful microorganisms, and traceability have been digitized, which are independently tested by Swiss inspection and testing professional institutions. Sexual starch, protein, and trace elements that are beneficial to the human body have all realized digitization, which are also independent testing; food quality indicators such as food score, odor, appearance structure, palatability, taste, cold rice texture also realize digitalization, which is high -quality in China. The "Panda Guide" and the China Small Products Commission of the Agricultural Products List organized the assessment of the China Small Products Commission; in addition, digital parameters and other digital parameters such as water, soil, air, altitude, and frost -free period were also provided in real time by independent testing and smart agricultural digital sensors. Digital parameters such as accumulating temperature, growth period, pests, and growth of growth process are provided by smart agricultural digital sensors in real time.

In the past, the international high -end rice market was always occupied by high -quality varieties from Japan. With the rise of the concept of digital rice, the influence of China's rice in the international market has gradually increased. At the International Mi · Food Tasting Conference in 2021, their sheep fat seeds won gold in one fell swoop and sent a strong voice to the world.

"Digitalization can show the product advantage. It is precisely because of the advantages that we dare to make digitalization. Putting all the indicators related to rice with numbers, including nutritional ingredients, planting environment, etc. The numbers will not deceive people." Zhou will not deceive people. "Zhou will not deceive people." Zhou will not deceive people. " Qi said. "Our rice is a brand new category. It is developed by our Chinese scientists and has a completely independent intellectual property rights."

Zhou Qi introduced to us that at present they have 3,500 acres of production bases in the 13th regiment. All land is newly developed improved microbia sand soil, which fundamentally eliminates farm residues. The rice output is at a rate of 70%-80%per year at a rate at a rate of 70%-80%per year. Growth is expected to harvest about 2,500 tons of rice this year.

Zhou Qi said: "To plant rice first, in our long-term base, it will invest 500-800 yuan per acre of organic fertilizer per acre." Without the trouble of agricultural residues, irrigation water is derived from Tianshan and Kunlun landscapes. The Tarim River water avoids industrial and living water pollution. All bases are provided by S -testing agencies to provide full environmental safety monitoring to ensure the absolute safety of all products. At the same time, the 190 -day long growth cycle, more than 2800 hours of sunshine, effective accumulation temperature of more than 4000 degrees Celsius, extreme daytime temperature differences are the strongest help of digital rice delicious.

Although "the wine is not afraid of the alleys", how to send high -quality rice to consumers as quickly as possible, Golden Sand Reclamation also has its own method. Zhou Qi said: "Because of the high cost, we mainly sell big cities. We have warehouses or offices in Xi'an, Chengdu, Urumqi, and Beijing to reduce logistics costs and save transportation time."

At the same time, they use the combination of online and offline. Consumers can buy through online shopping platforms such as Taobao, JD.com, or buy on store stores such as OLE. However, due to the small production of rice in Xinjiang and the weak influence in the country, Zhou Qi said that in the future, it is necessary to increase publicity and word -of -mouth publicity.

由食味数据指导产品质量，提升目标更精准，为品牌打造奠定坚实基础；同时，食品安全和生态环境数据表明南疆地区生态优良，揭示出环境优势可以通过优质农产品转化为经济价值；再者， Nutritional data can be improved through the base, increasing the nutritional density of the unit of rice, and clearing the direction to develop functional rice; finally, guide consumers to pay attention to agricultural product data. By comparison of agricultural products in the southern Xinjiang region and other places, their pairs of their pairs Product confidence.

"Digital rice engineering is only the first step. It clearly understands the advantages of planting agricultural products in the production area of ​​Nanjiang, and indicates the direction for future work." Zhou Qi said confidently.

Alar in the northern edge of the Taklama Gan Desert, a piece of golden paddy fields flutter, golden representative hope, will also bring endless wealth to southern Xinjiang. (Liu Xiongfei, Chen Loyi)

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