Public opinion attention: Beijing young people's national tide consumption nation first

On September 27, the Beijing Daily Weibo account posted that in the view of the "post -95s" and "post -00s", the national tide is not a simple superposition of Chinese elements, but through a deep understanding of classic traditional culture, and the launch of the country with both the country and the country. Wind characteristics and modern fashion products. Data show that users of "Guo Chao" have increased by more than 90 % in the past 4 years. Among them, Beijing's "post -95s" and "post -00s" national tide -related consumption turnover and growth rate ranks first in the country. Subsequently, the topic of Weibo, "Beijing Young Men's National Tide Consumption, the country's first", and quickly appeared on the hot search list, which caused widespread attention and discussion of public opinion.

Photo source: screen screenshot

1. Public opinion trend and statistical analysis

In the public opinion monitoring system of China Cultural Media Group, the cycle is based on 00:00 on September 26 to 16:00 on September 28. The relevant keywords of "Beijing Young Men's National Tide Consumption Nation" are found to be retrieved. It began to rise on the 27th and reached the apex by 20:00 on the same day. Since then, the popularity of public opinion has fallen rapidly, and the overall shows "peaks".

Figure: Public opinion trend chart

On September 27,@9 9 9 [Beijing Young People's National Tide Consumption nationwide] stated that the purchase of "Guo Chao" related products in the past four years has increased by more than 90 %. Among them, Beijing's "post -95s" and "post -00s" national tide -related consumption turnover and growth rate ranks first in the country. After the relevant reports were released, it caused@相关 相关 相关,@相关 相关--网 网,@相关 网 相关,@相关@,@相关 相关 相关,@相关 相关@@网 网@ Many media such as Finance and@财 News reprinted and heated discussions with the majority of netizens. Public opinion quickly entered the commanding heights, and the amount of information spread in real time was 2138.

On September 28th,@9@@@听 APP and other self -media reposted again@9 9 about "Beijing Young Men's National Tide Consumption Nationally", which has raised the public opinion enthusiasm. The heat has faded.

As of 16:00 on September 28, a total of 5,866 relevant public opinion information, including 5830 Weibo, 29 clients, 4 videos, and 1 website. From the perspective of media channels, Weibo is the main channel for public opinion information dissemination, and Weibo information accounts for 99.38%.

2. Internet users' point of view

After summary of "Beijing Young Men's National Tide Consumption nation's first" related network comments, I found that

Figure: Netizens comment distribution map

First, praise the rise of the "national tide", the quality of domestic goods is getting better and better, accounting for 49.32%. Typical netizens commented as follows:

@: Now domestic products are getting better and better, and the cost performance is very high, and Guo Chao bought more and more.

@187: Guo Chao is fragrant, why go to buy luxury goods.

@52479: It is really better and good.

@Scvhgf: The domestic goods have ushered in spring, which is inseparable from his high -quality products. Monk.

@xumengxia8: The domestic goods are getting better and better, the cost -effective is very high

@: I really like Guochao products, it is getting better and better now.

@: The national tide rose to the family!

@: In fact, I think the development trend of the national tide in recent years is particularly good, and I have been breaking through and innovation.

The second is that the national tide has been highly recognized by the people's popularization of the people of the Chinese nation. The proportion is 21.35%. Typical netizens comment as follows:

@Lowey_bb: Behind the national tide is everyone's inheritance and love for culture, which is so good.

@HOLALTT: Not only do you like the appearance and texture, but also the traditional culture of inheritance.

@落 is very popular, it can be seen that everyone likes cultural products.

@: Promoting the long sources of virtues of the Chinese nation.

@: It is the most fashionable to promote the traditional culture of the Chinese nation.

Third, it expresses strong support for the national tide brand. The proportion of 16.12%, typical netizens commented as follows:

@11 @11: Support our national tide brand.

@Invincible bull head: support domestic goods.

@Hug and baby: must support the national tide.

@Pink: It seems that as a friend of Chongqing, you must also support the national tide, come on!

Fourth, looking forward to the future, it is believed that the national tide will go to the world and carry forward. The proportion is 13.21%. Typical netizens commented as follows:

@如果: If the design is getting better and better, I believe the national tide will go further and further.

@: Young people really like Guo Chao! I also believe that our national tide will be liked by more people.

@多 咖: Chinese elements are too big to go internationally! It's really proud.

Third, public opinion reviews

Recently, "Beijing Young People's National Tide Consumption Nation The National Tide" has caused heated discussions on the Internet. Most netizens praise the rise of "national tide", the quality of domestic goods is getting better and better, and expressed strong support for the national tide brand; some netizens believe that the national tide is highly supported by the people's high recognition of the traditional culture of the Chinese nation; The national tide will go to the world and carry forward.

In recent years, the wind of the national tide has become stronger and stronger, and it has become a social fashion. In addition to the popular national tide products, the national tide cultural and creative products and film and television works are also favored by the public, especially the youth groups. According to a social survey of the China Youth Daily, 96%of the interviewed youths are willing to pay for Guo Chao products. In this public opinion, the consistent statement of the majority of netizens once again illustrates that the national tide is loved by everyone. The popularity of domestic goods, the popularity of the national style, and the surging national tide are not only the improvement of the quality of domestic goods, but also the trend of national consumption upgrade, but also the cultural self -confidence in the new era. Behind the national trend, the self -improvement of domestic goods is also benefited from the blessing of the excellent traditional culture of China. The popularity of the national tide is a strong manifestation of cultural self -confidence and national self -confidence.

With more and more people focusing on the interpretation and innovation presentation of the era of excellent Chinese traditional culture, the national tide that perfectly integrates Chinese culture's contemporary trends has become a fashionable group connecting the young group and Chinese excellent traditional culture. Bond, therefore, the excellent traditional Chinese culture has also found the correct way to integrate into modern life.

Focusing on the future, in order to continue to lead the new fashion, the national tide must continue to be new and keep pace with the times to better meet people's needs for a better life. In addition, we must also actively explore the various ways of going abroad and going to the world, better show the charm of Chinese culture to the world, actively tell Chinese stories, and let Chinese excellent traditional culture bloom more new glory in the new era. (Research Institute of China Cultural Media Group)

Responsible editor: Nuan Nuan Second Trial: Tang Zhicheng Third Trial: Zhao Ting

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