Everyone tends to think that people who wear "brand -name clothing" are less cooperative ｜ Daily cans

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Showing off consumption refers to consumption behavior spent on goods or labor for the purpose of showing wealth or income. Popular examples are buying luxury goods. According to the theory of demand, the higher the price of a product, the lower its demand should be. Want to maintain or obtain social status.

It is regarded as a wealthy or high -level person to seek countless benefits in the society. However, this display of wealth and status may not have an advantage in various cases.

Researchers from the University of Michigan found that when the central goal of people's social interaction is cooperation, humility is a more popular characteristic.

The research paradigm of the prisoner's dilemma shows that people do not know how to cooperate with those wearing a brand -name clothing to show their identities. This may be because although showing off consumption has certain strategic significance in some aspects, in the cooperation scenario, this behavior often conveys from boasting or self -centered information. In general, this kind of Information and pro -social nature are incompatible, and pro -sociality is crucial to the success of cooperation. Therefore, it is not conducive to interpersonal cooperation to display a person's wealth and status.

Spending unnecessary money to buy unnecessary products may cause unnecessary trouble. The Chinese always like "face consumption", but the results of the research show that this will not only affect your future cooperation with others, but also let you make you Lost friends around you. Instead, it is better to spend money on your own aspect that can improve your favorite courses and buy a few good books. When your inner world is full and rich, you will naturally gain sincere praise and respect.

references

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SRNA et al., On the value of model: How Signals of Status Undermine Cooperation. Journal of Personality and Socialchology. Doi: 10.1037/PSPA00003033

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