My Entrance Story • Big Platform ｜ Zheng Qiong: The practice journey of "Kaiti Chef Sky"

The autumn rain is moist, the autumn wind is cool, and the golden autumn September is ushered in. The pace of the Fifth Expo is getting closer and closer, and "My Entry Story" has also been known and concerned about more and more people. Friends who participated in the Expo and followed the Expo, and used their sharing to depict a "common memory" about the Expo.

On June 1st, we launched the "My Entrance Story" collection event, and in July and August, we published a number of outstanding works around the theme of "big strategy" and "big markets". In September, we will continue to share the "My Graduation Story" around the theme of the "big platform", telling the "overflow effect" of "exhibit products" and "exhibitors" and "exhibitors" and "exhibitors".

Let's hold the "Golden Key" of the Expo in the "Expo Story", to go to the golden autumn appointment to share the golden future!

Tyson Food China/South Korea Vice President

Zheng Qiong

The American Valley Farfish Steak, Australian Angus Beef Pake, American Sausage ... Various raw materials squeak on the pan -psychic pot of cooking and trying ingredients. "The chefs were skillfully cooked on the cooking table, making the fragrance of meat in the exhibition hall the best signboard of Tyson, stimulating the sensitive taste buds of" foodists "on the scene, and" followed the incense. " For a while, the booth was crowded, and the attention was explosive, which was very eye -catching. In fact, this is not the first time that the "Kitchen Chef Tuan" appeared at the Expo for the first time. As early as November 2020, when Tyson Food participated in the Expo for the first time, I led the chefs of Tyson to complete the "first show" and started the "cultivation journey".

For two consecutive exposures, with the platform of the "Grand Chef Sky", Tyson is an absolute "star" booth. The "Kitchen Crossing" is a high -quality meat product from the global supply chain for professional audiences who come to watch the exhibition. Two trials twice a day, the audience started a long team in front of the booth, and even more praised after the trial. Many audiences also learn from the "Graduate Chef Sky", hoping that they can also cook and sell well -selling meat food at home.

The true identity of the "Kitchen Chef Sky" is our team of R & D engineers. The global high -quality meat raw ingredients introduced to the Chinese market and consumers at the Expo will become high -quality, healthy and safe standardized products in the hands of these R & D engineers. The Expo is not only a stage for research and development engineers to display delicious food, but also an excellent market research platform. Professional audiences from all walks of life can give feedback through on -site trials to help Tyson develop more suitable for the Chinese market and more suitable for the Chinese market and Products of consumer taste.

In the two years since participating in the Expo, Tyson Food has not only focused on the results of the exhibition, but also valued the opportunities provided by the Chinese market. After the debut of the "Kitchen Chef Sky Group" in 2020, Tyson Food signed a strategic cooperation framework agreement with the Nanhongqiao Management Committee of the Minhang District of Shanghai, becoming the first world to land in the core area of ​​Hongqiao Business District Fortune 500 regional headquarters. Participated in the Expo for the first time and settled the regional headquarters in Shanghai, fully showing our confidence in investing in China.

With the help of the overflow of the Expo, Tyson Food has also attracted the attention of many industry organizations and media, and products are becoming more and more well -known by Chinese consumers. It is worth mentioning that on the eve of the 4th Expo, Tyson Food, as one of the representative companies of the food and agricultural product exhibition area, was fortunate to accept the exhibition and inspection of important national leadership. In order to do a good job of reception, we have specially arranged the "Kaiti Chef Sky Group" to cook Tyson American Valley Steak Steak on the spot, showing Tyson's ability to deploy a complete industrial chain from innovative research and development to production and sales in the Chinese market.

China has always been one of the most important overseas markets in Tyson food. The consecutive exhibitions have expressed our high attention to the Chinese market and our determination and confidence in the long -term development of China. It is also an important part of the strategic planning of "Tyson's sales revenue of 30 billion yuan in 2025".

This year, the "cultivation journey" of Tyson's "Grand Kitchen Tuan" continues. Compared with the first two sessions, at the Fifth Expo, Tyson will double the exhibition area to 216 square meters. At that time, we will tell more wonderful Tyson stories to cook more high -quality and delicious Tyson food on the spot.

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