"Heating Artifact" is hotly sold in Europe and Zhejiang to win these two keywords

Zhejiang News Client reporter Zhu Mei

Recently, "Europeans bought Chinese electric blankets" rushed on Weibo hot search. Affected by factors such as Russia and Ukraine's conflict and energy crisis, the exports of "heating artifacts" such as warm baby and electric blankets continued to be popular.

"This year is relatively abnormal. In previous years, customers confirmed the order at the latest in April, because the latitude of their place was high, and it started to be cold in September. But this year is still placing an order until now, and the delivery customers can accept it in November. "Liu Jiwen, general manager of Ali International Station Business Ningbo Ai Fu Electric Co., Ltd., said that as the upstream market, they have already felt the trend of rising heater demand. In May and June this year, the company's overall order volume had exceeded the whole year last year.

Data from the AliExpress platform show that consumers in the Netherlands, France, Germany, and Poland are most dependent on heating appliances made in China. At present, on cross -border e -commerce platforms such as Ali International Station and AliExpress, Chinese companies are rushing to put on domestic electric blankets, electrical heating, down jackets, gloves, and hand -warming treasures, which are continuously sold to Europe.

According to Ali International Station data, the demand for heating electrical appliances increased by more than 40%year -on -year, of which electric blankets increased by more than 70%year -on -year, and electrical heating increased by more than 50%year -on -year. In addition to home appliances, the demand for thermal insulation cup also increased by 89%year -on -year, and the demand for blankets increased by 31%year -on -year.

According to the general data from the General Administration of Customs, in July of this year alone, the EU's 27 countries imported Chinese electric blankets as high as 1.29 million. The heater of the EU has been extended for about a month. Many importers additional heater orders have brought a round of "replenishment". At present, AliExpress and International Station platforms have opened up the corresponding "warm winter special session" to overseas consumers in a timely manner to help domestic companies better connect overseas consumer demand.

Cixi City, Ningbo, Zhejiang is one of the heater production bases in my country, with exports accounting for 30 % of the country. Different from the peak season of the production season around mid -September in previous years, many businesses are busy making orders in response to the "make up the single wave" of customers such as Europe and other places.

On the high-saleschane platform, the electric blanket was sold for 50 euros, which was almost 3-4 times the domestic price. According to data from Ningbo Customs, from January to August this year, Cixi heater exports were 3.35 billion yuan, an increase of 26.3%year -on -year, of which 1.53 billion yuan was exported to the European Union, a year -on -year increase of 55.2%.

In addition to "keeping warm", "energy saving" is also an important keyword for Chinese manufacturing to the sea. Under the energy crisis, European electricity prices are constantly refreshing historical records. In August of this year, the basic load electricity price delivered in France in 2023 reached 1130 euros/MWh time. This is also the first time that the electricity price in European history exceeded 1,000 euros, and the electricity price increased by more than 1,000%year -on -year.

To this end, this year's quick sales have opened a new category of "energy storage power". The battery brand LIITOKALA launched lithium iron phosphate batteries also opened its sales. It once became popular in the overseas transmitted merchant in the "USB small fan", and also launched a more energy -saving "USB heating small electrical" series. At present, these are these. The top three regions of product sales are in Europe.

EU countries have also accelerated the pace of energy transformation, and have launched stimulus policies such as purchase subsidies, and quickly drove the sales of air source heat pumps. EHPA (European heat pump association) is expected to double the sales of European heat pump in 2026, reaching 4 million units.

It is reported that China is one of the world's major air -source heat pump production countries, and the outlet of air source heat pump has continued to grow high since 2020. In 2021, the domestic heat pump export scale doubled to 4.5 billion yuan. In the first half of 2022, the domestic heat pump export volume increased significantly by more than 60 %.

"It is said that the order of beautiful, Gree's air source heat pump has been ordered to be in June next year. Our orders have doubled this year, but we still have controlling the order, because considering the current overall after -sales service in Europe, we have the current overall after -sales service in Europe. The system has not yet been established. "Liu Liping, general manager of the Overseas Marketing Center of Zhejiang Zhongdian CIFA Group of Ali International Station, said that the air source heat pump was originally embarked on the" double carbon "air outlet, and now the international situation is superimposed. Add a point -to -order order, "Our normal delivery period is 45 days, and the next peak season delivery period will be extended to two or three months."

At present, the stock penetration rate of air source heat pumps in Europe is 14 %. "Compared to the large market for domestic radio and electrical appliances, there is a huge room for foreign trade exports. We expect to launch the second and third -generation products to the European market early next year." Liu Liping said that since last year, the company has already been in the company. Feeling the demand for air source heat pumps is growing rapidly, but companies are not prepared to focus only on sales of sales. Instead, they hope to lay out the overseas network construction. If the time is mature, it may be built overseas.

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