Lego's revenue in the first half of the year increased by 17%, and it was planned to open 80 stores in the Chinese market this year.

The Lego Group announced today the first half of the financial report as of June 30, 2022. Compared with the same period in 2021, the LEGO Group's revenue in the first half of the year increased by 17%to 27 billion Dan Cingle. The retail sales increased by 13%.

"Although there are still many uncertainties worldwide," said Niels B. Christiansen, "said The needs of our product portfolio and team execution. "

Specifically, income increase and cash flow enabled Lego Group to accelerate strategic projects, reduce the effects of inflation of raw materials, energy and freight costs, while maintaining operating profit stable at 7.9 billion Danjie Crown. In the first half of 2022, Lego Group was committed to expanding the production capacity and establishing a healthier level of inventory. Under these accelerated investment influences, the cash flow reached 3.8 billion Danji Krona. The net profit remained at the level of stability of 6.2 billion Danjie Crown, which was the same as the excellent results in the same period last year.

It is worth noting that the Lego Group further expanded the global brand retail network in the first half of the year. It opened 66 LEGO brand retail stores, of which 46 were located in the Chinese market, and the number of global brand retail stores reached 833. Lego revealed that Lego currently has about 360 stores in the Chinese market, and about 40%of stores are located in the sinking market. This year, it is planned to open 80 stores in the Chinese market.

Lego Group said that it will further strengthen the e -commerce capabilities of its own and partners. In June, the Lego Group officially opened the digital technology center in Copenhagen, and at the same time, in the first half of 2022, the scale of the global digital team expanded by nearly 40%. In 3 years, the Lego Group plans to double the global scale of the team to 1,800 employees. At the same time, it has strengthened e -commerce, upgraded digital infrastructure, and promoted digital transformation within the scope of the enterprise.

Ni Zhiwei said: "In the future, we expect that revenue will be steadily increased at a more sustainable level. We will continue to invest in business and accelerate the promotion of product innovation, digitalization, production capacity, retail network network Projects in areas such as sustainable development to maintain a period of sustainable increase. "

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