Agricultural Issuance Shantou Branch launched the publicity activity of "Frequency of Financial Knowledge"

In order to effectively improve consumer financial literacy, effectively prevent and resolve financial risks, and promote the construction of a financial and healthy society, the Agricultural issuance of Shantou Branch actively responded to the call of the higher level and the CBRC's call, carefully organized the plan, and recently launched the theme of "the popularization of financial knowledge popularization Monthly financial knowledge has entered thousands of households to strive for rational investors to strive for financial good netizens. "

Multiple measures, explore the new model of publicity education

The bank has a certain publicity poster, folding and banners and distributed to the branch institution. The publicity content is scrolled through the electronic display screen. How to prevent illegal fundraising, telecommunications network fraud, deposit insurance, etc. provide consulting services. At the same time, illegal acts such as illegal trading accounts and counterfeit account opening should be promoted to be promoted by illegal acts, reminding consumers to attach importance to personal information and account security, guide financial consumers to establish a rational consumption outlook on consumption, and deeply understand the adverse consumption lending behavior. Severe consequences, be wary of hidden risks behind over -borrowing.

Focus on key groups to make activities more grounded, more distinctive, more effective

In order to help elderly people, primary and secondary school students, and "new citizens" and other groups have stepped out of the "digital gap" under the rapid development of fintech. Recently, the bank joined the four insurance companies to enter Shantou Lin Baixin Plaza to explain the anti -fraud center app to the community residents , Using mobile phone software such as mobile banking, to preach financial knowledge such as telecommunications network fraud, anti -money laundering, illegal fund -raising, anti -criminal removal, account security reminder and other financial knowledge to help people such as "one old and one small, new citizen" improve the level of financial knowledge , Enhance the sense of risk prevention.

In the next step, the bank will flexibly carry out special mission activities for special groups through "entering the community, entering the campus, entering the poverty alleviation, and the village, and entering the enterprise" to explain financial knowledge and the risk of financial business for the masses, expand the coverage of mission activities to expand the coverage of mission activities Increase the penetration rate and effectiveness of activity, and improve the public's awareness and ability to protect their legitimate rights and interests. (Zhou Chengzheng Zhang Weixin)

Responsible editor: Zhang Wei Guo Jinhui

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