"World Cup around the World Cup" drives the dual growth of the internal and foreign marketing market

Compared with the previous session, the order may increase by 40%

"World Cup around the World Cup" drives the dual growth of the internal and foreign marketing market

□ Our internship reporter Liu Yuan

It is less than two months before the 2022 Qatar World Cup. Fans have already been unable to hold back the excitement. Essence

According to CCTV Finance reports, in the sporting goods sales area of ​​a business city in Yiwu, various products such as football, jersey, hand -shaking flags related to the World Cup are filled, and the strong World Cup atmosphere comes up.

On September 25, Mr. Zhang, a fan of the Four World Cups, told reporters that when he bought a World Cup commemorative football when he was in the World Cup in South Africa. Later, he often brought it with his friends. Everyone seemed to be in the World Cup. Essence "In addition, I also bought a 'Hohushara' during the World Cup in South Africa, and it is still placed in the bookcase. It is a big speaker used by South African fans for cheering. There is 'South Africa characteristic'. "Mr. Zhang said.

"I support England more than this World Cup. There are more players I like. If they play well, I will buy a few players' decorations." Mr. Zhang said that many of his fans and friends will buy some souvenirs, such as cups, mascots dolls Wait to respond to the World Cup. The reporter searched on the e -commerce platform that a 2022 Qatar World Cup football single -month -old single -month sales of "Dream -by -Dream Tour" sold nearly 8,000, and nearly 8,000 people had been purchased.

Similarly, the surrounding World Cup products have also set off a wave on social media. The reporter searched on Xiaohongshu and found that the number of notes for "World Cup Football" has exceeded 20,000. The reporter noticed that from the analysis of the official use of ball black technology, to exposure to his previous commemorative football collections, to the surrounding keychain and water cups launched by the World Cup in each other.

It is understood that at the 2022 Qatar World Cup on August 12, 100 days, a number of official authorized products such as mascots, plush toys, and key chains have launched Tmall International. It is worth mentioning that the mascot's debut in Tmall International was the first time in China to meet with consumers with the help of e -commerce platforms.

The reporter noticed that in order to improve the uniqueness of the product, many businesses integrated more details during the design process. Taking a mascot doll keychain as an example, the merchant designed two styles: mascot shooting and dribble, respectively. There are also common and Phnom Penh models on the keychain. Another decoration adds hand -sewing football above the ordinary trophy, which is more refined.

In addition to domestic orders, the number of foreign orders has also increased this year. A practitioner pointed out in an interview that since June, international orders have increased significantly. Generally speaking, the longer the national flag demand for the country in the knockout, the higher the national flag demand.

Wu Xiaoming, chairman of Zhejiang Yiwu Aokai Sports Products Co., Ltd., introduced in an interview that nearly half of the previous World Cup sports supplies and surrounding products come from Yiwu.

"This year's World Cup related products are relatively large, which may increase by 40%compared with the previous World Cup." A practitioner said, "This batch of goods must be issued before the end of September, so as to catch up with the 'World Cup in the World Cup' . During this time, in order to catch up, they almost eat and live in the factory. "

At the same time, in order to help merchants seize the business opportunities of the World Cup, on September 21, Cainiao opened the "World Cup Maritime Line" in Yiwu to open a "green channel" for the reservation of the warehouse for the Yiwu merchants. Promotion, reduce the cost of business logistics. Through this route, "Made in Yiwu" can reach Katar Hamad Port as soon as 20 days.

Wu Xiaoming said that although the current international orders are close to the end, the consumption heat driven by the World Cup is expected to last long. Therefore, some companies have extended the production plan to the beginning of next year.

- END -