Can be changed with wheat and garlic.

Real estate companies have never lack of marketing creativity. As long as there are real estate you want to sell, you can have corresponding marketing ideas to cooperate.

Recently, a real estate in Shangqiu Minquan County, Henan will play a new trick in marketing. As long as there are wheat at home, you can come to the bungalow house on the Jianye River to change a house. The purchase price per catty is 2 yuan, up to 160,000 yuan, that is, 80,000 kg of wheat.

It is also a real estate owned by Jianye Group. Jianye City, Jianye City, Kaifeng County, Henan, recycled garlic at a high price, 5 yuan/jin, and up to 100,000 yuan, that is, 20,000 kg of garlic.

The marketing activity has attracted the attention of the media as soon as it was launched, because this marketing strategy is really rare. Who can think that wheat and garlic can change the house?

Maybe farmers with wheat or garlic at home, they will be excited after seeing this promotional information and want to change a house. But if we calm down and think, you will find that Jianye Group is actually lowering the down payment to sell the house in disguise.

According to the current market market, the normal purchase price of wheat is about 1.5 yuan/catties, and the acquisition price of Jianye is 2 yuan/jin. If you use wheat to change the house, you can sell 0.5 yuan/catties per catty wheat. Even if you calculate it based on the cap 80,000 kg, it will save 40,000 yuan.

We assume how much can we save with garlic to change the house? At present, the purchase price of dried garlic on the market is 1.5 yuan/jin, and the acquisition price given by Jianye is 5 yuan/catties. It can be sold at 3.5 yuan per catty. Based on the capacity of 20,000 kg, a total of 70,000 yuan can be saved. Essence It is equivalent to about 30,000 yuan in the down payment for a house.

Jianye's propaganda materials wrote that from May 22 to June 6, a total of 16 days, 30 suits, about 860,000 kilograms of garlic. The average house was sold for 28,700 kg of garlic, which was equivalent to 143,500 yuan.

Have you found the bugs sold in real estate? Because real estate sales told reporters that Jianye City in Qi County can use up to 20,000 pounds of garlic, but Jianye City's propaganda materials clearly marked 860,000 kg of garlic in 30 suits. If Jianye City is officially lying, then real estate sales are likely to lie. Of course, it may be the company's policy adjustment.

According to the official propaganda materials of Jianye City, the probability of the down payment purchased by the owner can be deducted with garlic. Because the housing price of Qixian City Jianye City is 4,700 yuan-5600 yuan/square meter, the house area ranges from 103 square meters to more than 200 square meters. Suppose that a person bought a 120 -square -meter house, the unit price is 5,000 yuan/square meter, the total house price is 600,000, the down payment is 20%, the down payment only costs 120,000 yuan, and it only costs 24,000 kg of garlic. Essence

On the surface, the owner paid the down payment of 120,000 yuan, and the actual payment cost was only 36,000 yuan. This means that the down payment only costs 36,000 yuan to buy a new house.

Some people may ask: "Since Jianye wants to reduce down payment or house price, why not directly reduce the price to sell, why bother to go around such a large circle?"

There are at least three benefits to do this:

First, bypass supervision. For real estate sales, whether it is the down payment ratio or the sales price, we have strict laws and regulations, and the down payment ratio cannot be too low, otherwise it will easily cause systemic risks. The sales price should not be lower than 90%or 85%of the filing price.

Real estate companies can achieve the purpose of reducing the down payment through high prices, and at the same time, they can also reduce house prices in disguise.

Second, give the buyers a sense of cheapness. The real master sells things directly. Even if you want to reduce the price, it will still give consumers a sense of cheapness.

If a house of 5,000 yuan/square meter dropped to 4,500 yuan/square meter, it was sold directly, and those who wanted to buy a house would have a feeling of not selling a house. If the method of acquiring crops with high prices will give people who want to buy a house to take advantage of it.

In business activities, it is much better than cheap.

Third, have a good reputation. Real estate developers recycling crops at a high price are a kind of behavior that increases farmers' income, which can be a better reputation.

Why does Jianye launched such activities? The reason may be the place of the house: the county seat.

Generally speaking, when people living in the county have money, they will go to the city to buy a house; people living in the city will go to the provincial capital to buy a house; then the question comes, who will buy a house in the county town Woolen cloth?

The probability is people in rural areas and people in the townships. They will go to the county to buy a house and become a "city in the city."

Whether people living in the countryside or people living in towns, there is a probability that there are grain in the home. Through this marketing activity, the distance between the company and the customer can be closer. Because farmers are more familiar with the price of agricultural products.

Are you willing to buy a house in the county?

This is the best era and the worst era. With capital thinking and innovation models, the world is your stage!

In the new business world, there are no eliminated industries. Only the eliminated products and outdated business models will focus on product innovation and model innovation in the future.

If a company or a boss, if the shortage of innovation ability is destined to be defeated in advance, please remember that there is no innovation, how can you have imagination!

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