Wangyue talks 丨 After 2000 days of development, worth 30 to 50,000 yuan, what inspiration of a gourd on the Nishan Forum?

□ Zhou Xueze Zhao Lin

"Wan Wan and Elegant" precipitated in a gourd. From September 26th to 28th, the 2022 China (Qufu) International Confucius Cultural Festival and the eighth Nishan World Civilization Forum were held. A literary gourd in the University of Nishan attracted the eyes of reporters. According to the exhibitor, After 2000 days of development, this text can be sold for 30,000 to 50,000 yuan.

The price of a gourd is 30 to 50,000 yuan, which subverts the imagination of many people! But in Shandong, this is not the most expensive gourd. Shandong Liaocheng is the largest gourd planting and processing base in the country. It is known as the "China Gourd First Village" in Luzhuang Village, Tangyi Town, Dongchangfu District. One acre of ordinary gourds have an annual income of more than 20,000 yuan, and special varieties of gourds can earn more than 100,000 yuan a year. It is reported that the total annual transaction volume of gourds in my country has reached about 200 million yuan.

After 2000 days of development, Wenwan Gourd can be sold from tens of thousands to 100,000 yuan, which shows that in the era when manufacturing has been automated and intelligent production, handicrafts are still very promising.

The Nishan Forum focuses on the excellent traditional culture such as Confucianism, and handicrafts are the condensation of my country's outstanding traditional culture. It is not an exaggeration to say that "Sven is in". But like handicraft manufacturing, "handicraft manufacturing" has also undergone the impact of industrialization. Because of the slow production speed, many baptisms of intensive, standardized, and mass production of industrial production have been eliminated. In this context, the "handicraft manufacturing" as an important inheritance of inheritance needs to see the disadvantages and find an accurate advantage.

A "Nishan Gourd" has developed for 2000 days to develop a value of 30,000 to 50,000 yuan. The real advantage of the handicraft is "slow work and fine work." First, handicrafts should be slower than machines, not faster than faster. For example, weaving, a person is weaving up to five or six meters a day, and it often takes about one month to weave 100 meters, and the machine production is more than enough for one day. How can it be compared? Second, handicrafts should be more "detailed" of design creativity with machines. Factory production is designing and batch production through modeling industries, and human advantages are creative, handmade creative changes, like the shape and direction of the lines and lines are random. Production cannot be achieved.

Compared with "slow work", attention should not only focus on the "production end", but also pay attention to the "consumption side". Open Taobao, Tmall, and Jingdong, most of the Wenwan gourd products are very cheap. Seven or eight, ten, and thirty or forty dollars can be seen everywhere. Gourd "" high -end gourd products such as tens of thousands of yuan and tens of thousands of yuan have been newly inspired by us: Gourd can be highly added and become luxury goods, which opened a broad space for the development of handicrafts.

The handicrafts that condense human skill and creativity should be the most luxury, which best reflects the value of handicrafts "human labor wisdom". Unfortunately, in this regard, we still have a long way to go.

my country is a big man of handicrafts. It is known for its early years, such as ceramics, silk, and tea, but there are still many regrets for the development of handicrafts in our country. Ou Jiajin, a well -known luxury financial writer Ou Jiajin, wrote "Three questions": The first is to ask ceramics. When it comes to porcelain, the highest -end porcelain brand in China is Wedgwood, Wedgwood, from the United Kingdom. It is known as "the most delicate porcelain in the world", and the British royal family royal porcelain. Among the categories of Jingdezhen Bai Porcelain, Longquan Celadon, Ruzhou Ru Kiln, which brand of ceramics can really pay for consumers with peace of mind?

The second is to ask silk. When talking about silk (towel), the best selling is Hermès. On history and craftsmanship, Hangzhou silk is far above Hermes; but on the price and popularity, the latter makes the former be unable to reach. Why is the Hermes silk scarf that sells for thousands of yuan, but domestic silk selling dozens of or hundreds of yuan is generally slow?

The third is to ask tea. On tea leaves, West Lake Longjing, Fuding White Tea, Lincang Pu'er, Anhua Black Tea and other regions are famous for their world. However, which brand do you think of when you buy it? Although domestic tea people generally look down on Lipton, the embarrassing situation of Wanjia tea companies still exists. What was the afternoon tea that the European royal family was keen on the afternoon of the European royal family?

Regarding the "three questions" of porcelain, silk, and tea, we are worth pondering. This is not to say that we have no strength in the development of these traditional handicrafts, but that these strengths have not yet reflected the value. For example, Boshan Ceramics has a long history and has a history of 6,000 years. Zibo's Huaguang Ceramics is achieving breakthroughs from industrial products to cultural art. A cup is sold from a single piece price of 2 yuan to 300 yuan today, and continuously pursuing breakthroughs and surpassing in heritage.

Any kind of handicraft product, "layered" production is right. Market consumption itself has both low -end consumption and high -end consumption. "Layout" production can take care of the needs of different consumers. Come market risk. However, handicraft products must regard high -end consumers as their own target group, win in product creativity and quality, and make articles in reflecting the value of "people". The reason is very simple. Once people and machines are compared to "power" and "speed", they will always fail.

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