[Cai Zhi Headline] The first batch of trademarks had shot 131 billion days!LeTV's trademark was auctioned 908 pieces from 908 pieces

LeTV's assets were auctioned again, this time it was 908 trademarks.

If even intangible assets are auctioned, it usually means that a company has reached an unsustainable level.

Since 2019, a number of assets such as the buildings, trademarks, patents such as LeTV companies have successively boarded online auction platforms. The trademarks that were auctioned two times were close to 2,000.

It is reported that the 908 trademarks will enter the auction procedure on October 10. This batch of trademarks includes multiple well -known trademarks, with a starting price of 840,000 yuan.

908 trademarks 840,000 yuan starting up

On September 19, the Beijing First Intermediate People's Court issued an announcement. The Beijing First Intermediate People's Court is scheduled to auction 908 trademarks under the name of LeTV Holdings (Beijing) Co., Ltd. from October 10th to October 11 this year.

The announcement shows that 908 trademarks include multiple "Le" and "Le" series of trademarks, such as "Le Life", "Lehome" and "Lehome" and so on. Most of the trademark evaluation value is 727.2 yuan, and the most evaluated trademark is "FARADA", which is worth 4063.2 yuan.

Source: Jingdong Auction Platform

The court announced that the auction was related to LeTV Holdings's 2017 intellectual property contract dispute. The plaintiff was Beijing Luhao Intellectual Property Agency Co., Ltd., and LeTV Holdings was sentenced to 2.209 million official fees and agency fees to the plaintiff at the time.

The assessment report shows that the Beijing No. 1 Hospital, the plaintiff and the evaluation company cannot get a direct contact with the executed person LeTV Holdings. Therefore, LeTV Holdings failed to provide the evaluation personnel with the relevant ownership of any trademark rights required for this evaluation.

According to the information of the company, LeTV Holdings (Beijing) Co., Ltd. was established in 2011 with a registered capital of 1 billion yuan. Jia Yueting currently holds 92.07%of the company as the actual controller of the company. At present, the total amount of LeTV Holdings has been executed by about 2.297 billion yuan, and the total amount of the dishonesty is approximately 955 million yuan.

Earlier cumulative auction trademarks nearly 2,000 pieces

This time it is not the first time that LeTV's trademark has been publicly auctioned. Public information shows that the first auction of trademarks in the name of LeTV is 2020.

In June 2020, the Beijing Third Intermediate People's Court publicly auctioned 1354 trademarks under the name of LeTV Information Technology (Beijing) Co., Ltd. Classic LeTV trademarks such as "Le", "Le", "LeTV TV", "LeTV Super TV" are all.

In the end, the batch of trademarks with a starting price of only 130,000 yuan, which were sold at a price of 131 million yuan. The bidders were Tianjin Jiarui Huixin Enterprise Management Co., Ltd., which was also the second largest shareholder of LeTV.

By April 2021, the LeTV Department had another 580 trademarks auctioned, and the starting price was set to 14 million yuan, which was eventually sold for 16.03 million yuan. It is worth mentioning that it is still Tianjin Jiarui Huixin Enterprise Management Co., Ltd. who has taken this batch of trademarks.

What is the value of the trademark? Huang Chunhai, an intellectual property lawyer of Taihe Tai Law Firm, said that the value of trademark value is one of the core assets of well -known enterprises. Its economic value assessment is more considered from the perspective of the impact and reputation of trademarks in the process of transmission. The value of the trademark will not disappear immediately with the cancellation of the company or the bankruptcy. Even if LeTV's delisting, LeTV's trademark is still valuable.

LeTV clarified that the "Le" of the auction trademark is not LeTV

Regarding the "LeTV trademark was auctioned", LeTV said: This auction is LeTV Holdings's "Le" trademark, not LeTV's "Le".

The relevant person in charge of LeTV Video said that at present, the trademarks used by LeTV Video, LeTV Super TV and smart ecological products are "Le" and "Letv", which is not affected by this auction, and the use of the Chinese "LeTV" trademark is also unwavering influences. When buying LeTV products, consumers must recognize the three trademarks of "Le", "Letv" and "LeTV" above.

Source: Network

According to industry insiders, the "Le" trademark is the trademark used in LeTV's development of the ecological period, which is used to indicate its ecological seven sons. As early as 2019, LeTV stopped using the trademark and updated to "Le" and "Letv", so "Le" could not talk about LeTV's classic trademark, just a trademark during the business period.

Buildings, servers, and patents have been auctioned

In addition to trademarks, LeTV's other assets have also appeared on the online auction platform many times.

From November 18th to 19th, 2019, the Third Intermediate People's Court of Beijing publicly auctioned the 1-14 floors of Building 1, Building 105, Yaojiayuan Road, Chaoyang District, Beijing, which is the location of LeTV Building. The evaluation report shows that the evaluation price of LeTV Building was 970 million yuan, and the starting price at that time was 678 million yuan.

Shortly after the auction began, the outsiders were terminated due to the objection to the outsiders on the auction property.

However, recent media reports have been reported that LeTV has received internal letters. LeTV will move away from the original LeTV Building from September 24th to 25th. The original LeTV Building will be taken over by the new owner. On September 23, LeTV's official Weibo praised the news.

From November 9th to November 10th, 2021, 97 machinery and equipment (mainly includes servers and switches) under LeTV Cloud Computing Co., Ltd. after 118 rounds of bidding and successfully shot it at a price of 351,400 yuan. The transaction price is even slightly higher than the evaluation price.

From April 14th to April 15th this year, 85 patents under the name of LeTV Information Technology (Beijing) Co., Ltd. were publicly auctioned. These patents include the issuance of patents and design patents, with an evaluation price of 1.285 million yuan. In the end, the starting price was 899,500 yuan. The bidder was Tianjin Zhirong Innovation Technology Development Co., Ltd.

Jia Yueting has received another $ 100 million in financing and wins FF control

On the other hand, in recent days, Jia Yueting made a hot search for more than $ 100 million in financing.

Stiring a group of dead water seemed to be easy. But Jia Yueting did it.

On the evening of September 26, Faraday Future (FF) issued an announcement announced that it reached the final agreement with the company's major shareholders: FF received US $ 100 million in financing, the current executive chairman and former chairman will blame resignation, Jia Yueting and major shareholders will receive FF control again. right.

In addition, the board of directors will be reorganized after the annual shareholders' meeting, and nine directors have been cut to seven.

It is reported that Jia Yueting still has many debt disputes in China. The Tianyancha APP shows that recently, Beijing Yingda Capital Management Co., Ltd. and Beijing Bairui Culture Media Co., Ltd., FFGLOBALHOLDILDILTD, Jia Yueting and other loan contract disputes were made public. The document shows that before, the British company agreed to borrow a money to Berry's $ 100 million in equivalent for RMB. Jia Yueting promised to provide liability for repayment. FF Company was the final actual user of the loan. Because the debt was not settled, the British company filed a lawsuit. The court found that the principal of the British company still owed the British company about $ 4.3372 million and corresponding interest, and it was judged to return it.

According to the data of Tianyancha, Jia Yueting has now been executed over 5.6 billion yuan, and the billions of shares held were frozen. There are 14 domestic related companies in Jia Yueting, 7 of which have been canceled, and the storage status includes Beijing Baile Culture Media Co., Ltd., LeTV Holdings (Beijing) Co., Ltd., LeTV Sports Cultural Industry Development (Beijing) Co., Ltd., etc. Among the above -mentioned companies, Jia Yueting is the legal representative of two companies, as chairman and executive director of the four companies, and holds shares among the five companies.

(WeChat public account "Caizhi Headline" comprehensive self: Securities Times, Red Star News, Daily Economic News, etc.)

Edit: Yuan Kai

School pair: Fenghua

Review: Gong Zimo

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