Zhanjiang pineapple grilled fish is hot "out of the circle"

"Red Earth Gold Pineapple" high -quality pineapple planting base.

On September 23, Zhanjiang's pineapple grilled fish appeared at the Guangdong Farmers Harvest Festival Gala. The 33 -second multi -position display, which interpreted a moving story of "pineapple+grilled fish".

From September 14th to 16th, the 10th Asian Seafood Fair was held in Singapore. The order of 100 tons of pineapple grilled fish was signed at the exhibition site.

On September 22, the Xuwen origin warehouse co -built by Guangdong Nongke Group and Alibaba welcomed the first live broadcast of the first harvest festival, which attracted widespread attention;

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Recently, as the prefabricated dishes of pineapple grilled fish were "out of the circle", Xu Wen pineapple became the focus of media attention and ushered in new development opportunities.

Xu Wen's farmers sincerely thank you

"On this special day of Harvest Festival, I want to represent Xu Wen's father and fellows, saying: Thanks to the love farmers!" At the scene of the Guangdong Farmers Harvest Festival Gala, Chen Ru, a pineapple grower from Xu Wen, tribes Li Xiaojun.

Four years ago, Li Xiaojun took a 5 -person working group to Xuwen. At that time, Xu Wen's pineapple repeatedly sold out, and the price was cheap. In February 2019, in order to solve the pain point of "Xu Wen Pineapple to increase production without increasing income", the Provincial Agricultural and Rural Affairs Department formed a special work group in Xuwen Pineapple, and conducted a special research on the theme of Guangdong Pineapple "12221" market system. With the help of the working group, Xu Wenguo has increased his income year in succession.

In the early morning of September 18th, the farmers of Xu Wen, who were reported by the newspaper, took off fresh pineapple flowers in the "Pineapple Sea", rushed to Guangzhou 500 kilometers, and gave a bouquet of self -made pineapple bouquet to Li Xiaojun. The drums and calls of pineapple.

"Xu Wen Pineapple+Wuchuan Roasted Fish" will go to the sea again

From September 14th to 16th, the 10th Asian Seafood Exhibition was held. Guolian Fisheries Company from Zhanjiang carried dozens of pre -made vegetable exhibitions such as pineapple grilled fish and seasonings. Signed at the exhibition site.

The pineapple grilled fish shown in the exhibition uses fresh sweet Xu Wen pineapple to choose from freshly selected live fish. Pineapple grilled fish combines the sweet and sour flavor of pineapple with Dongyin, which brings a new experience of taste buds to consumers. "Pineapple grilled fish" prefabricated vegetable products, while increasing the added value of pineapple and Luo Fei fish, extended the sales season, opened a wider sales market, and committed to creating "hard vegetables" for Zhanjiang farmers' income and rural rejuvenation.

It is understood that the breakthrough of pineapple grilled fish prefabricated dishes is mainly the innovation in the taste. The research and sales team made a special trip to Xuwen County to learn about the planting of pineapple and taste the flavor of different varieties. After many attempts, the planting area with the largest planting area and sweet flavor was finally selected. "Pineapple grilled fish" is different from other flavors of grilled fish. It is fully upgraded from the inside to the outside. It uses a special aluminum foil to heat it directly on the bright fire. It can eat grilled fish in 10 minutes, which is very convenient.

Next, Guilian aquatic products will continue to cultivate foodization, dedicated to the in -depth development and promotion of aquatic products, and explore new prefabricated vegetable consumption scenarios and market value -added space. At the same time, focus on promoting the modernization of the industrial chain, with strong creative research and development capabilities, enhance the added value of products, open the value space and market space of fisheries, and provide consumers with delicious, convenient and healthy marine food.

At the operating center of the Zhanjiang Pineapple Origin in Guangdong, the intelligent distribution line of pineapple is busy operation.

"The Sea of ​​Pineapple" built a digital origin warehouse

"I am at the southernmost tip of the mainland of the motherland. Behind me is the selection of the fruit. The peasant uncle took off the pineapple as soon as possible to the warehouse." On September 22, the Ali digital countryside co -built by Guangdong Nongke Group and Alibaba Xu Wen's origin warehouse ushered in the first live broadcast of the first harvest. This is one of Alibaba helping the Chinese Farmers' Harvest Festival in 2022. In Xuwen's origin warehouse, pineapples are divided into digital intelligent distribution lines, arranged according to the size, appearance, sugar degree and other indicators.

This is the first modern agricultural product logistics trade complex that integrates pineapple transactions and services. It includes big data centers, smart origin warehouses, cold chains and other sectors to provide public services for local farmers, which can achieve a reduction in logistics costs by 20%. Among them, the digital supply chain based on the origin of the origin is the most important part of the cooperation between Guangdong Nongke and Ali.

Under the guidance of the 12221 market system, the Alibaba Digital Rural Division has continued to cultivate Xu Wen to help Xu Wen's high -quality development of pineapple. Building a "1" big data platform is the key to implementing the "12221" market system construction. The establishment of Xuwen Pineapple Big Data Big Data Intelligence Command Center can provide important industrial upgrade decision -making guidance from the aspects of market consumers, merchants, industrial structures, brand building, etc., so as to provide more accurate big data support for Xu Wen's pineapple industry.

Xu Wen's "Ten" promoting the development of pineapple processing industry

The relevant person in charge of Xuwen County said that with the popularity of pineapple grilled fish, Xu Wen pineapple welcomed the new development opportunities. The county will increase its efforts to continue to support pineapple processing enterprises to become bigger and stronger, especially to develop fresh -cut pineapple and pineapple grilled fish as a breakthrough to achieve the integration of one, two, and three industries, and promote the high -quality development of Xuwen's pineapple industry.

The reporter learned that in early April this year, the county released the "Ten Measures for the Development of Xuwen County to Promote the Pineapple Processing Industry."In combination with local reality, the pineapple processing enterprises established in Xuwen County give land protection and factory buildings, equipment and equipment, brand creation, human resources, raw materials supply, administrative services, financial services, water supply and power supply, scientific and technological research and development, product exports, etc.The support of the ten aspects is full of "dry goods" and a lot of "dividends".At present, Xu Wen has 18 companies that have taken root in the pineapple market.At the same time, Xu Wen also used fresh cut pineapple as the entrance to launch pineapple pre -production products such as pineapple grilled fish, pineapple shrimp kernels, to create Xuwen pineapple prefabricated vegetable system, and promote the value of Xu Wen's pineapple.

It is understood that Xu Wen is "the hometown of pineapple in China", and there are three from 10 pineapples in the country from Xu Wen.The county's pineapple planting area is 350,000 mu, and the annual output is about 700,000 tons, accounting for one -third of the national pineapple.Xu Wen's pineapple industry drives 50,000 farmers and drives 146,000 employment. It is the "sweet fruit" of the fields, the "rich fruit" of millions of households, and the "revitalization fruit" of the vast villages.

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