Digital RMB scenarios are accelerated, and the Postal Savings Bank Guangzhou Branch and Vipshop will create a new sample of bank -enterprise cooperation

Text/Yangcheng Evening News all -media reporter Shen Zhao

Since Guangzhou was officially approved as the third batch of digital RMB pilot areas in April this year, the banking financial institutions and key enterprises in Guangzhou have actively participated in the construction of digital RMB scenarios. According to the reporter's understanding, the postal savings bank Guangzhou Branch and Vipshop have recently cooperated to carry out digital RMB red envelopes, innovate consumer scenarios, stimulate consumer vitality, and help the popularization of digital RMB.

According to reports, the event was launched from September 15th to 20th this year, and the cumulative amount of red envelopes will be 2 million yuan. The event has attracted a large number of users in Guangzhou, which effectively enhances consumers' awareness of digital RMB. As one of the digital RMB operating agencies, the postal savings bank Guangzhou Branch actively promotes the implementation of digital RMB payment. Enrich the application scenarios of digital RMB, invest in marketing costs, promote the popularization of digital RMB common sense, and enhance consumer digital RMB payment experience.

Relevant sources of Vipshop said that Vipshop will have unique advantages in advancing digital RMB access multiple scenarios, such as huge user groups and consumer scenarios that integrate online and offline integration, which will help consumers to truly feel the convenience of digital currencies. Encourage more consumers to use digital RMB.

In April of this year, the Guangzhou Municipal People's Government and the People's Bank of China Guangzhou Branch jointly issued the "Implementation Plan for the Pilot Work of Promoting Digital RMB in Guangzhou", which clarified the pilot goals, 6 pilot principles, 26 pilot application scenarios, 8 aspects of guarantee Measures have formed the implementation path of digital RMB unique to Guangzhou.

Among them, the first stage focused on promoting the application of digital RMB in the application of 7 key people's livelihood fields such as food, housing, traveling, traveling, shopping, entertainment, and medicine, including bus subway and catering institutions in the city; Promotion and application of 11 specific areas such as major activities, professional markets, government services, and financial payment; the third stage of promoting 8 innovative scenarios such as the Internet of Things, prepayment, and engineering funds.

Source | Yangcheng Evening News · Yangcheng School

Responsible | Xu Zhangchao

School Delivery | Zhao Dandan

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