Huazer's small goal

Source 丨 Rhino Entertainment

Text ｜ Xiaofu

There are rare variables like this year's National Day file.

The limited file, emergency withdrawal, and accidental airborne. Until September 27, the final lineup of the National Day file may not be completely determined. The few of them can be called "white horse", and only this "Return to Wanli" based on the Libyan withdrawal overseas Chinese incident is left.

Judging from the comprehensive theme, lineup, heat, and even premiere, "Wanli Return" may be the number one seed in the new film of the current National Day file. The film's first premiere and decided on September 29th to advance to the advanced point show also reflects the film's self -confidence in quality.

If the performance of the film can meet the expectations, the main control company Huace Films behind it is likely to create another 1 billion+film project after "Assassination of Novelist".

Over the past two years, when many head film companies have raised their energy and abandoned the big schedule, the sense of presence of the head TV drama company in the film market has become increasingly higher. In front of the Spring Festival, with the "This killer is not too calm", the 2.6 billion+box office revenue was included in Xinli Media, and now there are Hua strategies that are steadily sitting in the first echelon of the National Day file.

As a well -deserved "first share of TV series", Huace's two and a half years after the epidemic did not idle. It can also be seen from Hua Ce's key project betting on the National Day file that ambitions outside the field of TV dramas are also not to be underestimated.

The TV series supports the whole bureau

Left -handed TV series and right -hand movie, how many head film and television companies have been ideal in recent years. However, under the same vision, the sluggish market has poured a pot of cold water for the industry. Many companies are exhausted for stabilizing the advantages, not to mention balanced development in many aspects.

In contrast, as one of the leading companies, Huamei has stabilized at least the advantageous business.

Overall, Huace's two and a half years after the epidemic is still very stable.

On the basis of maintaining net profit, net profit has maintained a year -on -year growth. And such achievements, whether in the TV drama listed company or the entire film and television company's dimension, Huace is in a leading position.

Specifically, Huace can obtain stable profit mainly to rely on TV drama business sectors. Like in 2020, the sales revenue of Huaze TV series accounted for 91.61%of total annual revenue. Among them, the top five income "Lu Ding Ji", "There are emeralds", "Ordinary Glory", "Fairview Song", "My Time, Your Time" total revenue reached 2.17 billion yuan, accounting for 58.17% of the main business income of the year Essence

In 2021, the total revenue of the TV drama sector accounted for 83.3%, but its advantage is still prominent. The company's top five works "Our New Age", "Mirror", "Long Song", "You Are My Cities Camp", "890" brought 1.454 billion revenue, accounting for 38.18%of total revenue.

(2020 and 2021 Huace TV drama sales business accounted

However, the sales of TV dramas in the first half of this year are not optimistic. In the first half of 2022, it only closed 1.015 billion yuan, a year -on -year decrease of 33.69%. Due to the rebound of the local epidemic, many TV drama projects have been blocked, shooting, delivery, and evidence collection. Even the head forces that have stabilized the winter in the past two years will inevitably be greatly affected. But despite this, this part of revenue still accounts for 85%of the total revenue.

Among the only four new dramas launched in the first half of the year, "Knowing with the Jun" and "Just the Rewards" broke through the popularity of Youku Platform's TV drama and a historical record for membership conversion rates, with outstanding achievements. As for "Mirror · Two City" and "The Winds of the Police", either the word of mouth is rough or the market response is flat. In particular, the ancient puppet "Mirror · Twin City" of the S+rated also encountered Li Yifeng, who was starring Li Yifeng, who had become inferior artists, or affected the subsequent sales of the episode.

From the perspective of production capacity, the TV drama business sector, which is a Huace Captain Abandoned City River, is still stable, enough to support the operation of the entire company. Especially the type of Hualiz, like a big IP ancient puppet, still has strong market competitiveness so far.

The hidden dangers also exist. The most typical is that in recent years, Huace has tended to have a large amount, large lineup, and large IP drama production strategies in recent years.

Huace himself also realized the problem of low quality rate. Therefore, after Fu Binxing took over as president this year, he carried out key integration of the business department.

In recent years, the actual themes and main theme episodes that have increased their investment in recent years are also the areas of the subject matter of Huace's recent key layout. All in all, for many years, Huace's leading position in the TV drama market is still difficult to shake.

Movie dream, very skinny

The film business is also in the initial stage of development.

It is true that in the film industry, Huace has not been a new player who has entered the game, but in the final analysis, it is still a cross -border person with shallow experience. Especially in the post -epidemic era, even the leading film companies that have passed through the battle are difficult to resist the cold current of the market. Huce, who chose to march in the low valley of the industry, has not been able to pay for it.

Last year, Hua Ce, who had a sweet head in the Spring Festival, held a high -profile film conference, which had a high -profile film conference. Aspiration.

In addition to opening "Novelist" "Novelist Universe", there are also double Xue Tao's novel adaptation movies "My Friend Andre", Hu Yanyun's novel adaptation movie "Sweeping Ridge", "Sweeping Rids", " "Wanli Return", "Finding Qin Ji", "Anti -Corruption Storm 5", "Detective Conan: Scarlet Bullets", "Gintama: Final", "If I will Leave you one day", "I want to be with you" Various projects. The "Anti -Corruption Storm 5: Final Chapter" launched in the New Year's Eve last year was not good in word of mouth, with a cumulative box office 628 million, which was less than the previous work. As of this year, only three medium -volume films have been released. Among them, the Douban score of "If one day I will leave you one day" is 7.0, but the cumulative box office is only 4.323 million. Another main control project released in this month "I want to be with you" is currently released. It has not exceeded the 5 million mark. I have to send the "Return of Wanli" in the National Day.

Three -year plan has passed one -third, and Huace's probability of achieving the tens of billions of box office vision is getting more and more slim.

There are many reasons behind.

On the one hand, the downturn in the market environment. Since March of this year, the domestic epidemic has risen one after another, which has caused a blow to the film market. The new films preparing for the release plan are blocked one after another, and the scalp -based films that are released according to the plan are also influenced by external factors such as insufficient operating rate and low enthusiasm for audiences. Huace's three related films have encountered such a dilemma this year.

On the other hand, it is also the expected gap in Huace's film strategy. The two main control projects of "I will leave you one day" and "I want to be with you" are the same thing in common is the long -term debut of young directors. Of course, such a brave betting newcomer is positive for the development of the industry, but for the audience, the new director means zero cognition. In addition, the actor lineup of such projects is also well -known. Choosing movie viewing is tantamount to opening blindness. box.

Fortunately, at present, the long -term strategy of actively reserving IP and young creators is wise.

In particular, a group of outstanding young directors represented by Lu Yang, Rao Xiaozhi, Guo Fan, and Bi Gan established in -depth cooperative relationships, which is equivalent to binding the production capacity of high -quality content in advance. Compared with independent project bets, Huace's talent reserve strategy is more conducive to long -term development. The "Return to Return" by Guo Fan and Wang Hongwei and directed by Rao Xiaozhi may become a new evidence.

Conclusion

In addition to the TV series and film business, Huace's main business also involves the copyright operation of the film and television drama, the overseas distribution of the TV series, and the Yuan universe. However, in terms of revenue composition, these business sections have not brought considerable revenue numbers to Huace.

Therefore, Huace is still a very typical content company.

In the short term, the core TV drama business advantages are unabated, and Huace can still continue to sit in the position of "the first share of the TV series". And the urgent work may be a new result in the film business.

So, will "Return to Wanli" become this opportunity?

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