Offline consumption vouchers are 94.27%!The consumption enthusiasm of Chengdu people is "burning"

Over the past month, "Consumer Coupon" is a keyword in the life of Chengdu.

Since its launch on May 20, Chengdu has issued 4 waves of offline consumer coupons. The issuance of consumer vouchers can not only allow consumers to enjoy real benefits, but also help relevant industries and merchants to create demand and increase revenue.

A few days ago, China UnionPay Sichuan Branch released the transcript of Chengdu's "520" consumer coupon to promote consumption (that is, offline consumer coupons). Among several key data, the citizens' registration, merchant registration, and tickets for tickets are particularly noticeable, especially the verification rate. The offline consumer coupons reached 94.27%.

Implementing the spirit of the twelfth party congress in Sichuan Province, Chengdu can effectively drive investment in accordance with the requirements of "the epidemic must prevent, the economy must be stabilized, and the development must be safe." The market.

Behind the simple number, the "love life" of Chengdu people reflects.

(1) Behind the 90%nuclear sales rate

On May 20th, the homophonic "I love you". This year, Chengdu used the "520" as a brand, which launched consumer activities.

As one of the main contents, Chengdu's "520" consumption coupon promotes the first stage of consumption, mainly to issue consumer coupons for offline scenes. According to the introduction of China UnionPay Sichuan Branch, the first stage has continued from May 20 to June 16, and a total of 4 waves of consumer coupons were issued, all of which were received within 5 minutes.

"The cumulative number of visitors on the event page reaches 18 million, and the number of online online at the same time exceeds 3 million." The relevant person in charge of China UnionPay Sichuan Branch said.

The data also outlines the user portrait of the Chengdu "520" consumer voucher activity-

From a gender perspective, women are 293,700 more than men. From a age point of view, residents aged 25 to 50 are the main people participating, of which 30-40 years old account for 34.2%; people over 50 years old account for about 10%, and Volkswagen coupons are active.

The enthusiasm is not just citizens.

As of June 16, of the nearly 20,000 market entities successfully registered, 13,597 brands and 3,2005 stores were successfully registered. There were tens of thousands of market entities independently registered through online channels.

Interestingly, according to the industry classification, retail stores account for 66.76%, and catering stores account for 30.62%. In addition, there are gas stations -in the past month, the "receiving consumption coupon refueling" has indeed scratched a wave in Chengdu.

China UnionPay Sichuan Branch also revealed that the data analysis of the total number of orders for the nuclear sales order found that the total number of orders for the retail industry has the highest total, and the total number of orders at gas stations followed closely.

There are more "small and micro enterprises", looking forward to finding consumer confidence from Chengdu's "520" consumer voucher activities.

Data show that in local events, there are 5094 brands and 9,542 stores in Chengdu's individual industrial and commercial households, and 67%and 41%among businesses that have occurred in nuclear deposit transactions, respectively. The "multiplication effect" played by consumer vouchers is adding consumer vitality to small and micro enterprises.

(2) The consumption of "impress" people is because the city understands

Consumption, one end of the people's clothing, food, housing and housing, and the economic development trend. The contribution rate of consumption to GDP in 2021 was 65.4%, and the basic role of consumption on economic development continued to increase.

Chengdu is a city with a clear "consumer characteristics".

More than 90%of the nuclear sales rate means that the higher the realization of consumer coupons, the stronger the "bringing goods" capacity, and to a certain extent reflect the city's economic vitality and characteristics.

Chengdu has established since ancient times, and has been promoted by business. As a "thousand -year business capital", Chengdu has a strong business atmosphere and has a unique and rich and highly integrated consumer culture. The deep heritage of consumer center cities.

On March 16 this year, the National Development and Reform Commission issued the "Overall Plan for the Park Urban Demonstration Zone of Chengdu Construction and Practice New Development Concept" approved by the State Council. Both slow life, improve business prosperity, consumption comfort, international reputation, and build an international consumer center city.

Following the follow -up, the "Optimization and Improvement of Modern Service Industry", "Building an International Consumer Center City", "Make quality and create Chunxi Road, Jiaozi Park, Rongbei, etc." Keywords are also frequently mentioned. According to the relevant person in charge of the Municipal Commerce Bureau, the park city demonstration zone that builds the new development concept will profoundly change the strategic position, regional energy level and development pattern of urban strategy. Chengdu will adhere to both ends of consumption supply and consumer demand to continue to improve consumer quality , Leading consumer trends and promoting consumption upgrades, brighten the distinctive logo of Chengdu International Consumer Center City.

From ancient times to the present, Chengdu's city's enthusiasm for consumption has never diminished. But a vibrant city never stood in the history of history, but knew how to play the director and keep pace with the times.

From offline consumer vouchers to digital RMB consumer coupons issued by "new" to "2022 Park City Green Consumption Promotion Activities" in full swing ... Chengdu's "tentacles" of consumer vitality, directly to offline, online, online, online, online, online, online, online, online, online, online, Also follow green and low -carbon. It is understood that there are more consumer activities in Chengdu. Under the premise of normalization of the epidemic, offline consumer vouchers will continue to be issued in July; at the same time, Chengdu will also grab the consumption in the summer of July and August At a favorable time, the 2022 Chengdu outdoor music beer season event was held. The purpose was to combine the combination of summer food and beer to use various wonderful performing arts programs to link tourism, catering and other related industries to stimulate consumer vitality. Consumption activities, scene vitality, policy living water ... A "living" word is one of the keys to maintaining the toughness of economic development in the "stress test" of economic downturn. On the 21st, Chengdu's "Enhanced Development Resilience to Stability and Stability of Economic Growth Several Policies and Measures" was officially announced. Chengdu is under pressure to move forward, accurate efforts, and make every effort to stabilize growth, stabilize market entities, and ensure employment to ensure that the economic market is stable and far away. The dynamic energy vitality of the park is burst out.

Reporter Zhu Siyang

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