my country's prefabricated vegetable -related enterprises reached 65,000, and the prefabricated vegetables became the highlight of the catering industry consumption

Original title: Perspective prefabricated dishes consumption heating up

Near National Day, a number of catering companies cooperate with e -commerce platforms to develop prefabricated dishes. "A table of 30 minutes", "Everyone is easy to be a chef" ... Now, prefabricated dishes such as grasping cattle bones and cumin lamb chops have gradually occupied the "C position" of the consumer table, becoming the highlight of the catering industry consumption.

The Ministry of Agriculture and Rural Ministry said that the consumption demand for prefabricated vegetables is strong and the industrial accelerated development. Data show that as of late September, there are 65,000 domestic prefabricated enterprises. Since 2022, more than 1,400 new prefabricated companies have been added.

Prefabricated dishes are getting more and more "hot"

Baidu Index shows that in 2022, prefabricated vegetables -related search rose 877%year -on -year, of which the "post -95" group search accounted for more than 30%. In the first half of 2022, the turnover of JD.com's prefabricated dishes increased by 170%year -on -year. On e -commerce platforms such as Meituan, Ding Dong, etc., prefabricated dishes have been listed in the product classification.

Multi -local governments actively promote industrial development. Since the beginning of this year, Guangdong, Shandong and other places have introduced the development policy to support the prefabricated vegetable industry.

Jin Yong, vice chairman of the China Hotel Association, said that there is currently no recognized and unified definition of prefabricated dishes. The industry is generally believed that prefabricated dishes are prepared or pre -cooked and pre -packaged finished or semi -finished dishes.

According to the group standards released by the China Culinary Association and other units, the prefabricated dishes are based on one or more agricultural products as the main raw materials, using standardized assembly operations, made of pre -processing, pre -cooking, etc., and pre -packaged finished or semi -finished dishes.

Dishes launched by prefabricated vegetable companies. Interview object drawing

Prefabricated dishes sold to individual consumers can be served as simply heating or processing, and the dishes contain some difficult "big dishes" and "hard dishes", which is very popular among young people. Data from multiple e -commerce platforms show that the daily sales of prefabricated dishes have continued to rise, and holiday sales have doubled. Meituan's prefabricated sales during the Mid -Autumn Festival increased by 50%month -on -month. One week near the Tanabata, the sales of prefabricated vegetables on the Jingdong platform increased by more than 10 times month -on -month.

However, in addition to more and more families, in fact, the important sales target of prefabricated dishes is actually catering companies.

The "China Report of China's Chain Catering Industry in 2022" shows that the biggest demand in the prefabrication industry in my country's prefabricated vegetable industry comes from the catering industry, and more than 85%sells to the B -end. According to the China Hotel Association, from the current situation, the prefabricated market is still mainly B -end. In the catering format, it is mainly used for group meals, fast food, chain catering and other short -term meals and more dependent on standardized enterprises.

Prefabricated dishes enter the restaurant and takeaway, attract attention

"Prefabricated vegetables eliminate raw materials procurement and initial processing, which helps increase the meal rate and turnover rate, and also reduce the waiting time of customers." A catering practitioner said that prefabricated dishes can reduce the overall cost. Because prefabricated dishes have the characteristics of standardization and easy reproduction, they can ensure the consistency of the taste of the dishes.

Some experts believe that the production process of traditional Chinese food emphasizes the role of chefs, and the standards and status of chefs determine the quality of a restaurant dish. The emergence of prefabricated dishes can reduce the impact of uncertain factors in the dishes and achieve large -scale production.

At the 2021 China Prefabrication Industry Conference and exhibition site, the dishes displayed by the exhibitors. Xinhua News Agency reporter Wei Peiquan was taken on December 2, 2021

At the same time, there are different views and even controversy on prefabricated dishes entering the restaurant's food and takeaway. On August 2nd, the China Consumers Association released the "Analysis of the Consumption Corporation of the National Consumers Association in the first half of 2022". The prefabricated dishes are unknown. The use of prefabricated dishes in takeaway and eating in the hall has become a hot spot for complaints.

Multiple online surveys show that most interviewees do not know that they may eat prefabricated dishes. Most respondents are unwilling to eat prefabricated dishes in takeaway and restaurants. Inform consumers before ordering.

Chen Yinjiang, deputy secretary -general of the Consumer Rights Protection Law Research Association of the Chinese Law Society, said that according to the Consumer Rights Protection Law, consumers enjoy the right to know the real situation of the goods they purchased or used or accepting. Regardless of whether the food or takeaway, the operator is responsible and obliged to inform the consumer's dishes in advance whether the dishes are prefabricated or on -site.

With the rapid development of the prefabricated vegetable industry, the production, safety, and management of prefabricated dishes have also attracted widespread attention. The Jiangsu Provincial Consumer Protection Commission released in February this year, the "Prefabrication Consumption Survey Report" shows that the current pre -production market has problems such as uneven quality, the taste of taste, incomplete labeling information, single types, and irregular logistics distribution.

Improve standards to promote the healthy development of the industry

According to data from the Ministry of Agriculture and Rural Ministry, in recent years, the annual output value of prefabricated dishes has maintained a high growth rate of 20%. It has cultivated more than 500 key countries related to the prefabricated vegetable industry, with more than 15 billion yuan. Ai Media Consultation data shows that in 2021, the size of China's prefabricated vegetable market was 345.9 billion yuan, a year -on -year increase of 19.8%. It is expected to maintain a higher growth rate in the future, which may exceed 1 trillion yuan in 2026.

Brand catering companies such as Guangzhou Restaurant and Dongpo of Meizhou have successively launched prefabricated menu products. Professional pre -production companies such as Zhizhi Xiang have increased product research and development, and agricultural animal husbandry and aquatic products enterprises and retail platforms have entered the bureau.

Before the Spring Festival this year, the "old -fashioned" Shaoxing Hotel in Shanghai launched the prefabricated New Year's Eve dinner. Xinhua News Agency reporter Zhou Rui Photo

This year, some places have introduced policies to vigorously promote the development of the prefabricated vegetable industry. The General Office of the Guangdong Provincial Government issued the "Ten Measures to Accelerate the High -quality Development of the Prefabricated Cuisine Industry" and proposes to speed up the construction of an influential prefabricated vegetable industry in the country and the world; Build a characteristic industrial park and formulate a "one -sided" support policy; incentive measures to support the high -quality development of the prefabricated vegetable industry in Liangping District of Chongqing City, and set up guidance funds for the development of prefabricated vegetable industry with a total scale of 1 billion yuan. At present, the local and catering industries have released a number of prefabricated dishes related specifications and standards.

The Jiangsu Catering Industry Association issued the "Prefabricated Dispereonal Evaluation Specifications" group standards; the China Culinary Association issued the "Prefabricated Vegetables" group standards; the China Hotel Association issued the two group standards of the "Prefabricated Classification Product Classification and Evaluation", "Prefabricated Vegetable Quality Management Specifications". ; Guangdong Province's establishment of local standards for the establishment of the "Prefabricated Sensing Officer Evaluation Specifications".

Jin Yong said that if the prefabricated vegetable industry wants to achieve high -quality brand development, it should accelerate the construction of national standards, clarify the definition and classification of prefabricated dishes, improve the entry threshold and product quality of prefabricated dishes, and build a raw material, storage, transportation, etc. Quality and Safety Supervision System.

Gao Mingqin, director of Shandong Jiudu British Law Firm, suggested that relevant departments make uniform regulations on prefabricated dishes, processing technology, packaging, logo, storage, cold chain transportation, microbial indicators, additive indicators, pesticide residual indicators, etc., and guide pre -production dishes Production is further standardized and standardized.

Responsible editor: Wang Shidan | Audit: Li Zhen | Director: Wan Junwei

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