Jingchu Geography | Zhuxi Pengyou Village: "Gongmi" Xiangpiao for thousands of years, and now the place where the net red punch card

Jimu Journalist Guan Qianyu

Correspondent Guo Jun

There is a long -term saying of Shiyan City, northwest of Hubei: "To marry a daughter -in -law to Laosi, eat rice to Zhuxi." It is said that the girls in Lixi County are beautiful, and Zhuxi County is rich in high -quality rice. Since the Tang Dynasty, the rice produced in Pengyou Village, Zhongfeng Town, Zhuxi County has been famous for "Gongmi". When the rice is mature, dozens of people shoulder their backs, negative pockets, and constantly steadily. Send it to the dining table of the royal family and the noble official.

Gondi rice fields in Wo Ye Qian acres

"Gongmi" was born for more than a thousand years, but it has been "sleeping" for more than a thousand years. In recent years, Zhuxi decision makers have dug out this "golden signboard" and vigorously developed the Gangmi industry. The total revenue of the county's Gongmi industry chain reached 500 million yuan, driving 100,000 farmers to become rich. In December 2009, the former General Administration of Quality Supervision, Inspection and Quarantine approved the protection of geographical logo products for Zhuxi Gongmi. Due to the situation of the local government, the Gongmi Cultural Industry Park was established in Penglou Village, developed the cultural tourism industry, the scenery of the field, enjoying the joy of the phenomenon, and tasted the authentic tribute ... The poor ravine of the past has now become an online celebrity punch in agricultural tourism integration.

This grain of rice that grows at the junction of the three provinces of Hubei and Shaanxi, from the traditional agricultural version 1.0 selling rice to the version 2.0 version of the brand, to the modern agricultural version 3.0 of the "selling experience", allowing agriculture to become an industry. Let the countryside become a beautiful home for peace and career.

Traditional Agriculture Edition 1.0, Royal "tribute" Xiangpiao millennium

In the autumn harvest season, Zhuxi is clear and refreshing. In the paddy field, the villagers drove back and forth back and forth, grabbing rice, and a busy scene.

Zhuxi County is located deep in the Daba Mountain in the northwest of Hubei. It is located in Penglou Village, Zhongfeng Town, Zhongfeng Town, Zhongfeng Town, Zhongfeng Town. , Light light, moderate rainfall, small temperature difference between day and night, irrigation and cultivation of spring water, long rice growth cycle, excellent rice quality, and fragrant spleen.

The villagers drove back and forth back and forth to grab the rice

Shi Zai, in 683 AD, Tang Zhongzong Li Xian was in charge, but the emperor had not achieved one year. Li Xian took his family and set off from the capital Changan to cross Qinling. When passing through Zhuxi County, he found that local officials in Zhuxi were waiting here. The local county magistrate took out the best local things, the rice produced by Penglou Village, Zhongfeng Town, and enthusiastically entertained the noble guests in the palace.

Li Xian, who was bumpy on the long distance, was thirsty and hungry all the way. After eating rice made of Pengyou rice, he praised it. Li Xian worshiped the queen with this rice, and Wu Zetian praised him after eating, and immediately sealed the rice as "Gongmi" in the court. After Li Xian returned to Changan to become emperor, he still couldn't forget the sweetness of Zhuxi Rice.

Until the Ming Shenzong was in power, Zhuxi Rice was designated as the Royal Temon-Zhuxi-produced heterogeneous "fragrant rice", adding dozens of stones of "fragrant rice". Understanding. At that time, Xu Chengchu, the minister of the court born in Zhongfeng Town, Zhuxi, heard the suffering of his hometown, and gave his idea to the then Zhixi County of Zhuxi: let him choose the ugly person on his back and the ugly person on his neck to pick rice. Enter Beijing. Xu Chengchu secretly asked his colleagues and friends to invite the emperor to summon those who had worked hard to come to Jingong Gong. The emperor saw that Nagong's pickers were thin and ugly and ugly. The pickers answered in accordance with Xu Chengchu's instructions in advance: "Damn the Holy Holy, we don't know what it is. Since the drought the previous year, we have eaten the food that grows out of the ground. Bags can only walk around and hang their necks. "Shenzong then announced to dismiss the tribute, avoiding the villagers' suffering of" fragrant rice ".

Modern Agriculture 2.0, landmark products are famous nationwide

In 2006, in the context of the restructuring of state -owned grain companies, Zhuxi people Xu Hui and Li Chengyi successively established Hubei Shuangzhu Ecological Food Development Co., Ltd. and Zhuxi Sanyuan Rice Industry Co., Ltd.

"We feel that we must not be holding the golden rice bowl and have to eat everywhere. We must convert the 'Gongmi' brand into golden fruits, so that local people follow us to enjoy the development bonus." Li Chengyi, general manager of Sanyuan Rice Industry, said.

In just a few years, the two companies have established a "company base farmer" business model to integrate local rice resources. Cooperate with rice research institutions to develop unified standards to improve rice quality and form a relatively complete industrial chain. Soon, the company's sales increased in stepped, and the "Gongmi", which once "lived one", has been recognized by more and more consumers.

The rice quality is white like jade, the bright bamboo Gongmi

On December 28, 2009, the General Administration of Quality Supervision, Inspection and Quarantine officially released the protection of geographical indication products for the implementation of "Zhuxi Gongmi".

"Zhuxi Gongmi" has improved the popularity and brand value of Zhuxi Gongmi through the protection of national geographical logo products, which helps to accelerate the pace of adjustment of Gongmi industry structure, enhance the market competitiveness of Zhuxi Gongmi, and promote the Gondi Mimi The industry's long -term development.

"Until 2016, most of our markets were in the province, so we began to consider how to let 'Gongmi' out." Xu Hui, chairman of Shuangzhu Company, introduced that the company established a sales team, except for the direct supply of local merchants and stores Outside the minister, personnel sent personnel to attack foreign markets such as Xi'an, Beijing, Wuhan, Shenzhen. At the end of 2019, Shuangzhu's provincial sales reached 60%of the total sales volume, and the situation of "local markets greater than the foreign market" was completely changed. In late September, in the nearly 200 square meters of product exhibition halls of Shuangzhu Company, different packaging rice was placed on the shelves. The walls were concentrated on the walls of brand history, science science of grain, and rice identification.

Mr. Yang, a merchant who came from Wuhan, took the crystal clear rice: "Zhuxi Gongmi has a long growth cycle, sufficient coagulation, rich internal texture, full rice grains, and taste differently ..."

"From preliminary acceptance, cleaning, to the separation of valley, rice milling, and polishing, each of our rice must be packed into the warehouse through 14 procedures." Xu Hui introduced.

Similarly, Sanyuan Rice Industry actively cars for e -commerce, and uses the advantages of e -commerce platform channels such as Taobao, JD.com, and Poverty Alleviation to allow "Gongmi" Xiangpiao to the whole country.

It is understood that at present, the annual sales of Shuangzhu Company and Sanyuan Rice Industry have exceeded 100 million yuan. The two companies drive surrounding farmers to increase their income and become rich through land transfer, employment of workers, orders, and financial poverty alleviation.

Edition 3.0 in agriculture and tourism, "selling experience" into a net red attraction

Golden Autumn Bamboo Creek, the sky is clear, the mountains are lush. Located in the Gongmi Cultural Industry Park in Zhongfeng Town, Zhuxi County, tourists from the three provinces of Eunuage and Shaanxi, surrounded by in Zhuxi County came here: the scenery of the field, enjoying the joy of harvesting, taste the authentic tribute ...

In the paddy field, the sound of the gongs and drums and the cheerful removal of the sound of the valley, the sound of the sound and the sound. Farmers who are harvesting rice, either stand up to the stage, or sing with a cat with a low loud waist. Everyone's heart is full of joy of harvest, and a bright smile hangs on his face.

Golden Gondi Rice Early

Next to the rice fields, the mellow meal fragrance rides in a happy traffic, which is fascinating. The rice field living room, colorful trails, rice field art paintings and other online celebrities punch cards, which attracts countless tourists to travel to check in. Feel the strong nostalgia, experience the modern rural leisure sightseeing of agricultural travel ...

In the rice processing workshop not far away, the machine roars and workers shuttled. Under a funnel -shaped machine, the white and crystal -clear rice like a flowing water, enter the packaging bag on the conveyor belt, and was loaded into the truck by the forklift. To Wuhan, Xi'an, Shenzhen and other places, enter consumer kitchen and dining table.

In recent years, Zhuxi County has invested 60 million yuan to rely on Zhuxi Gongmi Base, and based on the theme of "organic, wisdom, and sightseeing", to create a garden that integrates organic agricultural production, sightseeing experience, knowledge science, health and leisure, catering and entertainment, Complex and modern agricultural industrial park. After nearly a year of hard work, it has become a new network of red cards.

"The land is still the land. The New Year is still the farmers decentralized from planting rice fields. But now it has become a large agricultural factory, which not only drives employment, but also improves the production, and the comprehensive benefits are very obvious." On September 24th Li Yuxin, a villager in Qingcaibi Village, who cleaned up the tray in the smart greenhouse of the Mi Cultural Industrial Park, told Jimu Journalists, "The monthly salary of migrant workers in agricultural industrial parks is more than 3,000 yuan, there is also land rent every year.

"Saturdays and Sundays generally reserve in advance. If you come a little later, there is no place. This year is doubled than in the past. Now a year of pure income is 200,000 yuan." Jiang Tao laughed and opened.

The popular popularity has promoted the rapid development of industries such as homestays and farmhouses.

Let the countryside become a garden and let farmers become industrial workers and tourism service staff. Yu Quanyuan, director of the Zhuxi County Culture and Tourism Bureau, introduced: "Relying on Zhuxi Gongmi, let the production, life, and ecology integrate it, make tourism, leisure, and shopping complement each other. , Happy Park. "

It is reported that as of the end of 2021, the total revenue of the Gongmi industrial chain of Zhuxi County reached 500 million yuan, which led 100,000 farmers to get rich in the agricultural industry chain. The average households increased by 6,000 yuan, achieving a grain of rice to Manchu incense.

(Photo by Guo Jun, a correspondent Guan Qianyu, a journalist Guan Qianyu)

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