Tengchong: "Little Tea" transformed into the "big industry" of the revitalization of the countryside

The tea industry is the advantageous traditional agricultural industry of Tengchong City, with a long history of planting. In 2021, the city has 150,000 acres of tea parks (of which: 30,000 acres of oolong tea), which are mainly distributed in nine townships including Puchuan, Xinhua, Tuantian, Wuhe, Mang Bang, Qingshui, Mingguang, Malaysia Station 87 village committees, the tea industry planting involves 42,000 farmers and 160,000. Tengchong has four ancient tea trees in Jianjiashan, Bawai Mountain, Gaoligong Mountain, and Chalin River in the center of Gaoligong Mountain, with more than 47,000 acres. There are 305 tea primary systems in the city, and 10 tea -leaf companies, of which: 1 national leading enterprise, 4 provincial -level agricultural industrialization leading enterprises, and 4 Baoshan City level. There are 18 registered trademarks, of which: 1 well -known trademark in China, 5 geographical indicators, 5 provincial -level well -known trademarks, and 13 other trademarks. Tengchong is guided by market demand, supported by scientific and technological innovation, on the premise of achieving high -quality security, continuously innovating the concept of development, promoting the structural reform of the supply -side supply side of the tea industry, and accelerating the "base management green, product processing quality, product branding" The construction process of modern tea industrial parks comprehensively improves the core competitiveness and market share of Tengchong tea, and has taken a unique road of Tengchong tea industry to empower rural revitalization.

Improve the level of science and technology and promote the green development of the industry

Tengchong carefully studied and summarized the integration technology of the "Tengchong Provincial Green Development Zone Construction Project in 2021". On the basis of consolidating the green high -quality and high -quality demonstration model of 5,000 acres of tea, the 5,000 acres of tea, the 5000 acres of Puchuan, the Wait for townships to increase tea green production technology training, and actively do a good job in the improvement of tea gardens green management and tea processing skills. In the city's nine main tea townships, organic fertilizer replacement fertilizer, green prevention and control technology, and tea processing skills improvement training conferences were held in 28 times, 1500 tea farmers were trained, and 1,600 materials were distributed. This year, the quality of fresh leaves in the tea garden in the city has improved significantly, and a number of famous tea processing experts have emerged. The average price of fresh leaves is 6.68 yuan/kg, an increase of 15.6%from 5.78 last year.

Improve the level of deep processing and increase brand influence

This year Tengchong organized the "Tengchong First Tea King Cup and Tea Skills Processing Competition". The main tea -producing townships actively launched tea competition activities. The city held a total of 4 different forms of tea competitions and more than 2,000 people participating. Focusing on 7 leading companies in the city, the city focuses on market demand, continuously improves the level of deep processing, and drives 21 professional cooperatives in the city in the city. 19 first -precision companies to improve the level of tea products. So far, this year has achieved refined tea processing this year 7219 tons, an increase of 32.3%over 5458 tons in the same period in the same period in 2021. It comprehensively improved tea production efficiency and comprehensive industrial efficiency, and promoted the transformation of Tengchong tea industry from selling products to selling brands.

Improving online marketing efforts, there are breakthroughs in online sales

Each tea leading enterprise, some tea -leaf collision one processing enterprise, and the first system of tea adopt offline and online methods to steadily open up the tea marketing market inside and outside the province, and the city's online and offline marketing has been fully developed. Up to now, Gaoligongshan Company and Jianbian Tea have achieved full coverage of national online marketing; Liang Liangshan, Huanglipo, Camel, Qiluo Tea Industry and other provinces and cities and other provinces and cities have also been further strengthened; some early essence Combined Tea Processing Enterprises use e -commerce platforms and WeChat platforms to continuously expand their market share. The city has built a total of 420 tea physical stores inside and outside the province, 48 in Tengchong City, and 12 e -commerce platforms. Tea enterprises actively open online business, conduct online marketing, live broadcast and goods. As of now, the city has achieved a total of 3 online marketing companies and 20 live broadcast and cargo companies. From January to July this year, the sales volume of wool tea was 1,1490 tons, and the refined tea sales were 2566 tons. Among them, online business sales reached 1,100 tons, and online sales were 222 million yuan. Especially for the mid -to -high -end live broadcast tea processing enterprise, online sales account for 60%of the annual sales. The online platform of Maocai products has also begun to enter the exploration stage.

This year, the area of ​​Tengchong Tea Garden remained at 150,000 acres. The green demonstration tea garden was constructed by 55,000 acres. In the next step, Tengchong will integrate the tea industry resources, accelerate the training of talents, promote the development of the tea industry, and let the "small tea" transform into the "big industry" of rural revitalization.

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